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Healthcare Marketing!

Healthcare Marketing Strategy in our Current Climate of Crisis, Birmingham, Alabama 2020 Edition

By Tricia White | July 23, 2020

Birmingham, AL – The healthcare system in Alabama is going through a crisis right now. We knew it was coming, the public was woefully underprepared and now are in the center of a major pandemic that had no signs of slowing down or stopping. There are a lot of factors that are playing into our …

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Tough Choices in Marketing: Should My Business Take a Side?

By Tricia White | June 16, 2020

Marketing, brand identity, and policy are not easy tasks. The more our country progresses in technology and communication the more the rules of marketing and company policy changes. To stand up for what we believe in and be willing to hold ourselves accountable for our actions sounds good. If anything it sounds perfectly idealistic. But …

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Interesting Trends in Healthcare Because of COVID-19

By Tricia White | June 8, 2020

Marketing and other business relationships are often dictated by a simple rule of exchange. One person or group of people recognizes a need, then another person or group of people fulfills that need in exchange for another good or service. Money is often a shortcut or an implied promise that acts as a go between …

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Interesting Healthcare Marketing Trends During Covid-19

By Tricia White | June 1, 2020

All you have to do is be alive since January to realize that the rules have been changing all over the world since the existence of Covid-19. From something as small as personal habits to something as massive as international policy, everything changed. So, institutions, and the people in them are trying to adapt to …

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How Small Businesses can Rekindle Relationships with their Customers

By Tricia White | May 12, 2020

Gulf Shores, AL – It is not easy to manage a business in general, let alone one in the wake a natural disaster. And that is what this pandemic is, a natural disaster. However, it is doubly frustrating because it is not a threat that you see or fight. For the most part it is …

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Reopening and Restructuring Business with SEO Services

By Tricia White | May 3, 2020

Gulf Shores, AL – The face of business and the economy is changing again. And not many business owners are very happy with it happening the way it has. This is understandable because when that happens people get confronted with the ugly realization that their entire livelihoods are at the whims of an environment. The …

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healthcare marketing

Episode 35: Hey, you wanna risk Starbucks?

By admin | April 28, 2020

In this semi-weekly edition of the wonderful Purple Tie Guys Podcast, we talk about what’s happening during our time in quarantine. We discuss what healthcare providers should be doing to help their businesses while they’re in lock down. And we discuss whether it’s safe to go through drive-thrus at all.

Is Your Website HIPAA Compliant?

By Tricia White | April 25, 2020

Anyone in the medical field for any amount of time would be aware of HIPAA procedures in their workplace. For those unfamiliar, HIPAA is short for the 1996 Health Insurance Portability and Accountability Act. It’s a federal law with a purpose to provide the ability to transfer and continue health coverage, reduce health care fraud, …

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How Do Businesses and People in Marketing Handle the Coronavirus?

By Tricia White | April 12, 2020

It is no secret that all of what is going on right now is throwing us for a loop. Business owners are trying to navigate an unpredictable economy. People are trying to figure out just how to pay for essentials while waiting for the pandemic to blow over. Some of them are in the thick …

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healthcare marketing

Episode 34: Please Welcome Apostoli “Stoli” Tsilikas

By admin | April 2, 2020

In today’s episode we sit down virtually with Stoli, an entrepreneur from New Jersey and long time collaborator with Robert, to talk about the COVID 19 epidemic and what we, as digital marketers, can do for the healthcare industry. You can find Stoli at his digital home: https://apostolitsilikas.com/ or over at https://implantpatientsondemand.com/. We also mentioned Care Credit, here’s …

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