LOCAL SEARCH OPTIMIZATION.
Local SEO is all about getting your practice found by local patients. Remember the day of the phonebook when you'd flip it open and go through the list of doctors in alphabetical order? Well, not anymore!
When you search for a local provider, search engines determine the best healthcare practices and displays them in relevance and other ranking factors.
The old way to manipulate the system (who remembers AAA Cab) doesn't work anymore! Now it's all about building trust with Google and other search engines. Oh, and a few good reviews doesn’t hurt anything either.
What is Local SEO?
Local SEO is what drives new patients to local practices like yours. Visibility on what’s known as the “Map Pack” or “Snack Pack.”
The snack pack is the block of the top three listings that appear below the map in local search results displayed after a search with local intent. For example, adding “near me” or a city modifier like “Austin, TX” will show you relevant, local results.
To the right is the map pack organic results from the search ‘doctor Austin TX.’
What is Google My Business (GMB)?
Previously known as Google Local, and for a short time, Google+ Local, Google My Business is, as the name suggests, your local business profile on Google.
You can find out how to claim your Google My Business listing here.
Your GMB feeds information to various places, including the Map Pack and Google Maps search results. When searching for local businesses, you’re most likely familiar with its appearance in the top right of a web search (or the top of a mobile search).
This is what’s known as the "Knowledge Panel." The knowledge panel provides the searcher with all the information Google knows about your practice.
The biggest key to local SEO is making your GMB profile as up-to-date and accurate as possible with primary and secondary categories listed.
Be sure to update it and complete as many sections as possible. The more complete the listing, the more Google trusts it.
We are experts in local SEO! When it comes to getting your practice on the map, Purple Tie Guys is here to help!