PAY PER CLICK.

Pay Per Click or PPC is an online advertising model in which advertisers pay each time a user clicks on one of their ads.

There are several different types of PPC, the most common type is the paid search ad. These ads appear when people search for service online using a search engine like Google – especially when they are performing buyer intent searches, meaning that they're looking for something to buy.

This could be anything from a mobile search (someone looking for "dentist near me" on their phone) to a local service search (someone looking for a doctor or a chiropractor in their area).

How Does Pay-Per-Click Advertising Work?

In order for ads to appear alongside the results on the search engine result page, advertisers cannot simply pay more to ensure that their ads appear more prominently or above their competitor’s ads.

Instead, ads are subject to an Ad Auction algorithm, an entirely automated process that Google and other search engines use to determine the relevance and validity of advertisements that appear on their results page.

Need help with your PPC ad campaigns? Book a no obligation chat with a marketing advisor today

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The Dirty Little Truth About PPC!

The only thing less lucrative than PPC is full blown gambling! Now don't get us wrong, every once in a while you'll hit the jackpot on the penny slots. The bells ring, the lights flash, and for a moment everyone around you gets excited! The truth is the house (in this case Google) always wins.

Now, we'll admit, if you are looking for instant gratification, ads are one of the easiest ways to get traffic to your site and through the door.

As a long term strategy there are better options.

 

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