How Does Pay-Per-Click Advertising Work?
In order for ads to appear alongside the results on the search engine result page, advertisers cannot simply pay more to ensure that their ads appear more prominently or above their competitor’s ads.
Instead, ads are subject to an Ad Auction algorithm, an entirely automated process that Google and other search engines use to determine the relevance and validity of advertisements that appear on their results page.
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The Dirty Little Truth About PPC!
The only thing less lucrative than PPC is full blown gambling! Now don't get us wrong, every once in a while you'll hit the jackpot on the penny slots. The bells ring, the lights flash, and for a moment everyone around you gets excited! The truth is the house (in this case Google) always wins.
Now, we'll admit, if you are looking for instant gratification, ads are one of the easiest ways to get traffic to your site and through the door.
As a long term strategy there are better options.