PAY PER CLICK.
Pay Per Click or PPC is an online advertising model in which advertisers pay each time a user clicks on their ads.
There are several different types of PPC; the most common type is paid search ads. These ads appear when people search for services online using a search engine like Google, especially when performing buyer intent searches, meaning that they're looking for services or products.
This could be anything from a mobile search to a local service search on a laptop.
How Does Pay-Per-Click Advertising Work?
For ads to appear alongside the search engine result page results, advertisers cannot simply pay more to ensure that their ads appear more prominently or above their competitor’s ads.
Instead, ads are subject to an Ad Auction algorithm, an entirely automated process that Google and other search engines use to determine the relevance and validity of advertisements that appear on their results page. The automated algorithm is why so many practices waste their marketing budget on ads that do not work!
Need help with a PPC campaign? Book a no-obligation chat with a trusted marketing advisor today.
Imagine you have a lemonade stand...
With PPC ads (like Google Ads), you put up a big sign that says, “Best Lemonade Here!” But every time someone looks at your sign, even if they don’t buy lemonade, you have to give a little bit of your money to Google. So, you could spend a lot, and not everyone will actually come buy from you.
LSA Ads (Local Services Ads / Google Guaranteed)
Now, with LSA Ads, it’s like Google telling people, “This lemonade stand is trusted and awesome!” And guess what? You only have to pay when someone actually calls you or books a lemonade! Plus, you get a little “Google Guaranteed” badge, so people trust you more and are more likely to buy.
Why LSA is better:
✅ You only pay for real leads (not just clicks!)
✅ Google puts a trust badge on your business
✅ Your ad shows up at the very top of search results
✅ People looking for your service are more likely to call
So instead of just hoping people stop by, Google guarantees they trust you—and you only pay when they actually want what you’re selling. 🚀