Trust Based Marketing
Let that sink in for a moment; when a patient makes an appointment, they’re saying I “trust” you with the one thing that’s so valuable I can’t put a price on it. Before a patient ever makes an appointment with you, most have gone through an extensive research process that led them to one conclusion. You are the absolute best option, the expert they are investing 100% of their trust that you’ll be the one to solve their problem.
Remember the old saying: If you make someone happy, they’ll tell one person, and if you make someone unhappy, they’ll tell everyone! That statement is still valid. It’s just happening differently today. If you make me happy, I may leave a review somewhere like Google, Facebook, Yelp, Zoc Doc, or Healthgrades. But that unhappy person will leave a bad review on every platform they can find. I’ve seen one-star reviews that say something like this:
How the hell would they know they never even stepped foot into your office!