Episode 19: Hang On, I’ve Gotta Valley Girl This

When you have a customer that you’ve completed the work for and they’re ready to move on, there’s NO REASON to force them to stay. If they’ve completed their contractual obligation and they want to move their website to another host, Let. Them. Go.  By forcing someone to stay with you after they’re ready to …

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The Internet and Medical Marketing : Why Do I Have a Website Again?

It is no secret that unless you are immersed in a career field of technology, that you are not likely going to understand why your business has a website. This is especially true in the case of the healthcare industry, where there has been little need for advertising until recently. A lot has changed when …

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Mobile Phones and the Future of Healthcare Marketing

Mobile Phones and the Future of Healthcare Marketing People have changed the way they see medical care. Over the last thirty to forty years, medical insurance, politics, and other factors made us see both caretakers and patients differently. Paranoid non-compliant patients and lawsuit wary doctors are both apprehensive about the very act of communicating, in …

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Healthcare Marketing Advice: How to Gain and Keep your Patients

Healthcare Marketing Advice: How to Gain and Keep your Patients It is difficult to market yourself when it comes to the medical field. Doctors, up until this point are not used to advertising for themselves. People just go to the doctor when they are sick and that is that.  But today’s for profit healthcare landscape, …

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The Healthcare Marketplace: What do Patients Think about When Choosing a Doctor?

The Healthcare Marketplace: What do Patients Think about When Choosing a Doctor? The interesting thing about the medical industry, in general, was that it did not originate as a good or service. Doctors, and medical practitioners, for the longest time in human history, were caregivers. Caregivers who know it was their ethical and spiritual obligation …

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