Imagine yourself as someone who just moved somewhere far away. You are in unfamiliar territory with rules that are slightly different but still important to follow, and you may not have all the resources and information that you need to navigate everything right away. So, what can you do to integrate yourself into this new community? You try to make connections, right? Well, navigating through the digital landscape is the same thing. When you try to establish yourself you need to build an online reputation. And the best way to do that from a marketing standpoint is backlinks.
What are Backlinks?
According to Moz, an authority on SEO (search engine optimization), “the definition of a backlink is, ” A backlink is a link created when one website links to another. Back links are also called,”inbound links” or,”incoming links.” Back links are important to SEO,”.
Back links are when another website vouches for your site in this new environment. Google takes into account the reputation of the other groups that link to your site as a source of information.
So, whenever they borrow a quote from a blog post, or recommends your business via a review, they create a link to your website. There are a few main purposes that a backlink serves for both Google and every website involved. These include:
- It provides a vote of confidence for your website from a trusted source
- Google can easily flag which site has relevant and useful information, so it can know what it wants to recommend for each search
- Google gives sources extra incentive to provide backlinks via a boost in SEO reputation.
How Do I Manage Backlinks
Now that you know what they are, how can you manage them for your practice website? How do you manage backlinks for your site and boost its reputation? Is there a right or wrong way to do it? Thankfully, we have important information that can get your medical work site on the right track.
Avoid Linking Out and Back from Unreputable Sites
However, just like any reputation, if you have the wrong person or an untrustworthy source vouch for you, it can lead to disaster. Much like your social and personal life, if you associate the wrong people and websites, the consequences can catch up to you.
Sites with thin content, poor maintenance, and spam will not only barely boost your reputation on Google, it can outright hinder you if the quality is bad enough. So if you are going to make a link to cite a source to your site, make sure that it is a source with , good content, a high domain authority, and isn’t spamming links.
Rely on your Own Personal Connections
If you just made a site today, chances are your practice is not the first among your peers to have a website, and it will not be the last in the future. Your colleagues, peers, or even mentors might already have a site with a built in reputation. If they are working in the same field of medicine you are, or if they have information that can serve as a foundation for what you are working on there is no reason you couldn’t contact them and offer some kind of link exchange.
What if the person you want to follow you doesn’t know you personally? Reach out. There are plenty of sites related to your practice that are looking for new perspectives in the form of guest blog posts. So, don’t be afraid to ask. It can be a way for you to not only establish more professional connections, but it can boost your reputation on Google.
Conclusion
Your website, just like your personal and professional life relies on building a reputation. One that you can build or destroy depending on how much time and energy you invest in it.
We at Purple Tie Guys want to bolster your reputation so that your practice can reach more people and grow. It is what we do best. So, if you are interested in SEO services for your practice, and other digital marketing strategies, contact us!