Marketing Vs Advertising
What is Marketing?
The discipline of marketing, according to Investopedia, “are activities of a company associated with buying and selling a product or service.
It includes advertising, selling and delivering products to people.”
The general rule of thumb when it comes to explaining the world of marketing is to point out the four “P’s” of marketing.
That means that marketers don’t only focus on the promotional aspect of how a product is sold, but also the presentation of the product itself, who the product is specifically presented to, and how much the product is worth.
What Is Advertising?
Advertising tends to run on the concept of garnering a general awareness a particular product or service.
For instance, if you opened a new ice cream shop locally, you generally do what you can to spread the word out to the general audience that your shop is a thing that exists.The main goal of advertising is to have your company name and logo in front of as many people as possible to produce the highest return on investment (ROI).
Advertisers only focus on the appearance of the product or service that they are promoting. In a sense, it is only part of the marketing mix.
Advertising is only a piece of the marketing puzzle, but both disciplines are essential to making sure that a company is offering the right product, at the right price, at the right time and to the right people.