What is SEO? – Description and Major Types

Hurrah! Finally, your new website is up and running and you could not help sharing with your friend this newest development. To your surprise, the friend did not seem as excited and asked you several questions that you had no answers for since you only heard them remotely.

The term ‘SEO’ is quite a foreign concept for you and you do not know why it is important for your website.

Well, we are here to help you get a good understanding of SEO, its major types and how that can help boost your business.

What is SEO

It is evident that many companies in Huntsville, AL are using SEO as a way of growing their business. But what exactly is SEO?

Search Engine Optimization (SEO) is the utilization of various technical and non-technical methods to increase Google Rankings on different search engines. Increased Google rankings, in turn, increase the traffic in a site.

The ultimate goal for SEO techniques for firms in Huntsville, AL is to increase the number of people visiting a website such that these visitors become potential customers and also refer others.

Thus, search engine optimization occurs on the website itself and the content posted on the website. Both sides are important for sustained high Google Rankings.

What are the Major Types of SEO?

SEO is divided into two major types namely black hat SEO and White hat SEO.

A.     What is White Hat SEO?

White hat SEO methods mean the use of Google guidelines to optimize a site and increase the traffic. This is the legit way to SEO but may take a while before driving traffic to your site.

The subcategories involve backlinks, use of high-quality content, high loading speed of the website and use of keyword density within the ideal range.

For sustained Google ranking, any professional SEO expert in Huntsville, AL will use this approach.

B.     Black Hat SEO Method

As the name suggests, this is the SEO method that maximizes on the Google algorithms loopholes to drive traffic. As such, it is illegitimate but still delivers results. In fact, technicians in Huntsville, AL that use this method drive traffic within a short period.

However, the high Google ranking is short lived. For professional SEO experts, this is not a place to go.

The main types of black hat SEO include hidden links, keyword stuffing among others.