Huntsville Al Digital Marketing | SEO Services | Local SEO | Purple Tie Guys https://purpletieguys.com Digital Marketing - SEO Services - Local SEO - Purple Tie Guys - Huntsville, Al Mon, 01 Jun 2020 17:30:45 +0000 en-US hourly 1 https://wordpress.org/?v=5.4.1 https://purpletieguys.com/wp-content/uploads/2018/07/logo-01-66x66.png Huntsville Al Digital Marketing | SEO Services | Local SEO | Purple Tie Guys https://purpletieguys.com 32 32 90520419 Interesting Healthcare Marketing Trends During Covid-19 https://purpletieguys.com/interesting-healthcare-marketing-strategies-covid-19/ https://purpletieguys.com/interesting-healthcare-marketing-strategies-covid-19/#respond Mon, 01 Jun 2020 17:30:45 +0000 https://purpletieguys.com/?p=5378 Interesting Healthcare Marketing Trends During Covid-19 Read More »

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All you have to do is be alive since January to realize that the rules have been changing all over the world since the existence of Covid-19. From something as small as personal habits to something as massive as international policy, everything changed. So, institutions, and the people in them are trying to adapt to the new circumstances. This is especially true in the concept of healthcare marketing.

Marketing, for the most part, is an attempt to convince people to invest their time, money, and presence in a business. In the case of Healthcare marketing, the focus has been attracting newer and long lasting patients by creating an open line of communication. However, given the new concerns that comes from a rising pandemic, there needs to be a shift in strategy. So what are some of the implemented healthcare marketing strategies that are in effect? What is working and what isn’t? How can we communicate the right thing to the right people?

healthcare marketing

An Increase in Patient Educational Materials

We are living in an age where information is more accessible than ever. In some ways this is a good thing. The speed of information is partially responsible for the ongoing effort of developing a cure for the virus. However, there are also drawbacks, including the use of information to add speculation or politics into this already chaotic mix. So, it is up to both healthcare marketers as well as medical facilities to cut through the noise and misinformation that is rampant alongside accurate information.

Bigger institutions and larger health organizations have updated their websites by providing educational content about what signs to look for with Covid-19. They have also created educational content that lists prevention measures to decrease the unintentional spread of the virus as much as possible.

Sometimes the execution or the presentation of the materials can be tailored differently between multiple practices, depending on what type of patients they are catering to, for example children are not likely going to understand the term ‘social distancing’ and elderly patients are most likely not going to be tech savvy. So, there is a chance that practices need to tailor their healthcare marketing methods to match the circumstances. Still, when you look at it from afar, it is better for hospitals to keep patients informed so they can build more trust in that practice.

Healthcare Marketing: Spending Less on Advertising more on Content Marketing

Before Covid-19, a lot of spending was geared towards branding and paid advertising. This most likely came from the mindset of using electronic communication to convince people to walk through their doors with an appealing image. Now, the needs have shifted. People need to feel safe, so they can’t exactly go to the doctor the minute they are not feeling well. Patients are wary about both the cost of a doctor visit and the possibility of catching Covid-19 in the waiting room.

So, to meet the demand for doctor-patient consultation, healthcare marketing is headed in a direction that is designed to keep patients on their website as long as possible. This means a more invested interest in email marketing, and content marketing.

This is backed up by the binary 2020 survey,

“Going forward, healthcare marketers are focusing on new areas and projects. Half of healthcare marketers surveyed said their teams were planning telehealth initiatives post-coronavirus. With relaxed telemedicine regulations and a large number of patients using telehealth during the pandemic, these marketers expect interest to continue once the emergency is over.

A Common Theme: The Growing Use of Technology in Healthcare

When you put the first two together, you start to get a clearer picture of what is happening. Healthcare marketers, as well as the healthcare industry, are increasing the role of technology in their practice. This is partially to compensate for the lack of physical contact that comes with maintaining social distancing practices. However, there are other factors that are involved.

For starters, the technology was always there, but it wasn’t until Covid-19 that the public attitude shifted in favor of increasing the role of technology in healthcare. Telemedicine is seeing an uptick, because it provides an easy way for patients to interact with their doctor, a lot of the paperwork and bureaucracy has downgraded into something manageable, and patients are getting more information about what they are taking than before.

Whether that stays the trend or not depends on how many doctors and patients talk about it in a positive light. Only time will tell how this will all play out in the world of healthcare. All everyone can do is to continue to adapt to the circumstances.

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How Small Businesses can Rekindle Relationships with their Customers https://purpletieguys.com/how-small-businesses-can-rekindle-relationships-with-their-customers/ Tue, 12 May 2020 15:56:56 +0000 http://purpletieguys.com/?p=5365 How Small Businesses can Rekindle Relationships with their Customers Read More »

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Gulf Shores, AL – It is not easy to manage a business in general, let alone one in the wake a natural disaster. And that is what this pandemic is, a natural disaster. However, it is doubly frustrating because it is not a threat that you see or fight. For the most part it is invisible to the naked eye, and not everyone sees the impact that it could have right away. So, this creates a high level of uncertainty with everyone about everything. And that uncertainty causes strains on everything. Including the relationships between customers and small business owners.

Now that we are in a point in time where people are tired of waiting and are ready to act. But things are still uncertain, and it isn’t as though we have a cure for Covid-19. We are just trying to cause the least amount of damage as possible while getting on with our lives. So, what can business owners and customers do to get things to start working again? What can both sides do to build a sense of trust with one another? Let’s analyze it.

small business, guidelines, covid-19

Pain Points

Usually to get to the root of a problem, marketers and salesmen alike look for what we call ‘pain points’. A pain point is just a term that means a specific problem that requires solving through means of an exchange. Customers have them, and small businesses have them. Where it gets tricky is that some people are not good at defining it for themselves, or explaining what they need to the person who they seek help from. This often causes friction between customer and business owner because either one or both parties are either not aware of what their needs are, or how to give it to them directly.

Luckily for both parties, there are a few categories of pain points that make it easier for both customers and for business owners to pick up on.

According to Wordstream, the main pain points are. “

  • Financial : This one out of the four sounds the most obvious. If a customer is worried about spending too much money, or a business is worried about profit, this is most likely their pain point.
  • Productivity: Usually , this pain point is in regards to time. If something is inefficient, or is not timely then customers or business owners will be willing to sacrifice finances to save time.
  • Process : This type of pain point is close to productivity but it is less about time and more about function. Customers and Business owners will often sacrifice productivity and finance to ensure the quality of a product or service.
  • Support : Not all customers or business owners expect to be knowledgeable in every little thing about the product, customization, or what is expected out of the buying process. This is where support comes in. If a customer can get support every step of the way when buying a house, then they will be more likely to pay more money or spend more time. “

What Pain Points did Covid-19 Expose for Small Businesses and Customers?

Now that we have that out of the way, we need to look at Covid 19 did. We need to ask the hard question. “How did this impact my business?” “What circumstances changed the environment around my business?” “What do I need right now?” When you look at it honestly you might be able to find the answer for yourself.

Small businesses, especially ones that come in close contact with people, have taken a hit in productivity, and finance. And it makes sense. Less demand means less production and that creates fewer opportunities for revenue. Customers are also taking the hit with this social distancing thing. They are making less money and are feeling less productive because they are slowing down from their usual hurried pace.

But that isn’t a bad thing. It just means that there is a different set of rules for customers and business owners alike. But what are those changes?

  • We have an abundance of time

The public as well as employees are far more concerned about their health than they are about speed. So, let’s use that time to our advantage. How? By focusing on quality over quantity. The time is there and even the normally busiest of places are not experiencing the sheer quantity of customer flow. So they can make up the difference with quality.

  • We have an abundance of space

Because less people are going out, the few people who don’t have that luxury, like essential workers are understandably keeping physical contact to a bare minimum. So, revamp your business model and policies to decrease the amount of close contact between people.

  • We have a common tragedy

Much like the aftermath of Sept 11, 2001, everyone is experiencing some after effect of this tragedy. Whether it is the loss of a loved one, going through the disease themselves or people who are working themselves to death to keep people fed, everyone is impacted in some way, shape or form. This type of universal commonality is rare. Use that to your advantage.

People are much likely to do business with people that understand them. That is why we have demography in the first place. So, when you offer them support, you are just going to get better results than if you were to simply expect them to figure out what to do. And since we just established that we have the time and space, it is a perfect opportunity to use that as a resource to get the ball rolling. Understanding and common ground is what will make the transition easier for both small businesses and their customers. That is what will help during revival.

If you want more small business advice, to learn about the latest in digital marketing or need a marketing consultation, click on the pop up at www.purpletieguys.com

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Reopening and Restructuring Business with SEO Services https://purpletieguys.com/seo-services-and-restructuring/ Sun, 03 May 2020 18:04:17 +0000 http://purpletieguys.com/?p=5344 Reopening and Restructuring Business with SEO Services Read More »

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Gulf Shores, AL – The face of business and the economy is changing again. And not many business owners are very happy with it happening the way it has. This is understandable because when that happens people get confronted with the ugly realization that their entire livelihoods are at the whims of an environment. The economy, the marketplace, are all things that impact us on a massive scale. However, the only thing we can control at all is our response to it. This goes doubly if the reason for that shift is a natural disaster. But a massive change does not spell the end of your business. It just means that business owners need to strategize and restructure their business to meet the changing circumstances. But what can you do to get started on re-opening? Should your business re-open at all? And how can SEO services get the word out?

re opening, SEO services

Should I Re-Open After a Disaster?

Some businesses just need a little restructuring to function normally and have the resources to do so. Others, however, might need more than that to get back on their feet, especially if they were already coming from or were severely thrust into financial difficulties. There are other factors that drive the decision to re-open or restructure. This includes the status of employees, key suppliers, and customers.

Thankfully, the US Small Business Administration in cooperation with the Arkansas Small Business and Technology Development Center, compiled a series of checklists for reopening a business after a disaster. The lists run over a series of preliminary actions, basic assessment, and recovery planning.

Even if you don’t use this specific checklist, a basic assessment of where you are at, and what you can stand to gain or lose in your current position will put you leagues ahead of other companies that don’t take any type of investigative approach.

Analyze, then Act

After you go through your assessment of where your business stands, you need to translate that assessment into action. If you think you need to restructure the way you deliver your product, do it. If your business needs a different vendor because your vendor has still yet to revive their own business, find a new supplier. Maybe your business needs to adopt a drop off/ pick up model, or you need a functioning website that is easy to navigate, get to working on it. Heck, if financing is an issue for you right now, there are local funds and programs that are willing to ease a small portion of the financial burden that COVID-19 has left in its wake.

However, it should be noted that restructuring and the execution of starting your business up again will take time.  As much as you are desperately wishing for things to be back to normal again, the reality is that when you are first opening up, there is a real chance that you won’t have everything at full capacity. And that is okay, forgive yourself and know what you can do with what resources you have.

Spread the Word

Once you have your feet under you, you are going to want to spread the word. This is tricky because this situation requires a different level of advertising in general. After all, our target audience has shifted from people who are constantly busy, out and about, to people staying at home and getting all their information through the internet. 

There is no denying the increase of digital communication during quarantine. Word of mouth, social gatherings, basic day to day activities are being held online. If your advertising and current business status doesn’t reach that audience, then they are not going to be able to find you while looking for the services you provide.

But how can you drive traffic to your website at a low cost? That is where SEO services come in. Hiring someone that knows how to navigate search engines is a super targeted approach that businesses need right now. It is cheaper than most forms of traditional advertising. Also, it has a higher audience reach, and its targeted approach creates a higher ROI.

The numbers were in favor of online marketing long before COVID-19 was a thing. SEO services, social media, and other forms of digital marketing is a stronger strategy to adopt right now. Especially when your target audience is staying at home.

Conclusion

 If you want to get back into the swing of things, you need to know where you are at, where you want to go, and how to get there. It may be different than what you are used to. But all we can control in this changing economic climate is ourselves. And we have a choice. Adapt, or die.

If you want to know about SEO services, get business advice, or want to start spreading the word about your business, contact us.

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Episode 35: Hey, you wanna risk Starbucks? https://purpletieguys.com/episode-35-hey-you-wanna-risk-starbucks/ Tue, 28 Apr 2020 20:06:23 +0000 http://purpletieguys.com/?p=5352

In this semi-weekly edition of the wonderful Purple Tie Guys Podcast, we talk about what’s happening during our time in quarantine. We discuss what healthcare providers should be doing to help their businesses while they’re in lock down. And we discuss whether it’s safe to go through drive-thrus at all.

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Is Your Website HIPAA Compliant? https://purpletieguys.com/is-your-website-hipaa-compliant/ Sat, 25 Apr 2020 17:18:08 +0000 http://purpletieguys.com/?p=5274 Is Your Website HIPAA Compliant? Read More »

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Anyone in the medical field for any amount of time would be aware of HIPAA procedures in their workplace. For those unfamiliar, HIPAA is short for the 1996 Health Insurance Portability and Accountability Act. It’s a federal law with a purpose to provide the ability to transfer and continue health coverage, reduce health care fraud, and require the protection of handling patient information. The intent of the law and its execution is important for many people who need medical care. However, that doesn’t mean that it doesn’t come with its own complications.

For starters, the act was first codified in 1996. The law came out when e-mail was just getting popular and the internet just started running through telephone lines. The way we did business, communication, and marketing were wildly different back then. And while a lot of medical personnel has certainly integrated new technology as means of documenting and communication, they are too busy to know the ins and outs of internet privacy and how the technology works.

So, it is up to both marketing, website, and medical experts to work together to make sure websites are HIPAA compliant. But what do we look for? What makes a website HIPAA compliant? Is there any precedent or regulation that we can look to? That is what we are here to cover today.

server, hippa, web, security

Is Your HIPAA Information Protected?

The first thing you gotta ask yourself before anything else is about the protection status of your website. The biggest stress for most medical record keepers is PHI. PHI, or Protected Health Information includes anything that would have to do with a patients personal identity, contact information, and health status. There are 18 types of PHI out there are a lot of legalities tied up in it. So, to simplify things a little, here are a few questions you need to ask yourself about your website.

  • Do I have any patient information, or PHI on my website?
  • Are you storing any PHI on a server where you are hosting your website?
  • Are you collecting any PHI on your website?

If the answer is no, on all 3, then you are golden. But if you have any uncertainties, chances are you need to look into HIPAA compliance on your website.

And most, if not all of medical practices already have or will struggle with this concept on a technological level. Online security is its own career field with experts that already know the ins and outs of how data is stored and encrypted. Sometimes, the information can be too secure in one way and under secure in another. There are handy dandy guides to help with this but let’s be realistic…you want to treat your patients. To possibly quote a famous sci-fi medical expert from the 60’s ” I’m a doctor, not a computer expert!”

Copyright Viacom

Can my Patient Reasonably Access their Records?

The second thing that you need to consider is whether patients can have access to their own medical information. This means having a website that is easy enough for regular people to navigate without freely giving any random personal information. This is where HIPAA becomes more muddy. It becomes a balancing act between making sure people have access to what they need, while protecting their privacy.

But why would they want access to their medical records? They need them for a variety of legal reasons. These reasons include but are not limited to:

  • Moving to a different state or country
  • Someone becoming a sole caretaker or legal representative of another person
  • A parent may need to understand any health complications for their child
  • Someone might want the records of a recently deceased person
  • Lawsuits
  • Notifying the state over disability matters

So, what can you do to help with this balancing act? Luckily, there is all types of technology, such as encrypted web forms for patients to fill out and access later. Another is the use of various types of accounts. A patient might be able to request information with their account and read it after someone from the medical staff grants that permission manually. There are even privileges on websites that limit or outright ban the editing of information. We even have extensions on websites that make web pages easier to see for patients with a variety of visual impairments, as seen on our webpage. There are a variety of strategies that tech companies, marketers and doctors can come up with. It’s only a matter of finding your needs and fitting around what works for you.

Do you want to learn more about technology in medical practice? Maybe you want a website of your own? Or, you could just want more people to see it? Whatever the case may be Purple Tie Guys is on it!

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How Do Businesses and People in Marketing Handle the Coronavirus? https://purpletieguys.com/how-do-businesses-and-people-in-marketing-handle-the-coronavirus/ Sun, 12 Apr 2020 05:21:11 +0000 http://purpletieguys.com/?p=5330 How Do Businesses and People in Marketing Handle the Coronavirus? Read More »

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It is no secret that all of what is going on right now is throwing us for a loop. Business owners are trying to navigate an unpredictable economy. People are trying to figure out just how to pay for essentials while waiting for the pandemic to blow over. Some of them are in the thick of everything, fighting the virus directly at hospitals, or are losing loved ones to what is currently going on. So, when I say it isn’t business as usual, most people wouldn’t dispute that. But business owners and people in marketing still have to adapt to the current health and economic climate. After all, this is a totally new climate we are not used to dealing with. So, businesses have to either adapt to this great change.

This begs the question. Who are the businesses that are adapting well during all this? What are the marketing strategies that are hitting home? Is there any reason behind the choices they made? Did this whole thing help or harm their business? What innovative practices are coming from this? Either way, it could be interesting to see how marketers and businesses are shaping around this moment.

Businesses that are Thriving are Adapting their Models

It’s no secret that the marketing sector is scrambling to figure out how to make things work in spite of what is going on. While some businesses, can’t or will not adapt to the situation at hand, others are adjusting surprisingly well. This is because the businesses that are refusing to change are relying on an outdated SWOT evaluation model. SWOT is something that all modern-day digital marketing teams and businesses use to determine the strength, weaknesses, opportunities, and threats. From there, we use it to pinpoint what we have, what we need, and what obstacles or opportunities are present in the current situation.

The businesses that are refusing to change their format, are relying on their old SWOT format, something that worked during business as usual but is useless during COVID-19. Meanwhile, we have businesses, both big in small who are reworking their strategy to serve the needs of customers and find a way to keep the operations running. So, the more successful businesses are either changing their logistics, messaging, or prices. All for the sake of adjusting to the needs of the populace at large.

What Does Business or Marketing Adaptation Look Like?

marketing, adaptation, small business

Whether it is a small mom and pop shop, or a giant multi-million dollar corporation, most business owners have an awareness that the community is hurting right now. People who work essential jobs are risking their lives every day. Nonessential workers are currently laid off. Parents with children are trying to stay indoors as much as possible. Just today, as I am writing this a lot of people lost loved ones. Some of them can’t even see them or give them a proper funeral.

So, given the situation, the businesses with resources and time are doing what they can for who they can. Larger corporations like JPMorgan Chase and Federal credit unions are directly donating a lot of money for the relief effort. Local elementary schools are giving out free lunches for children that run the risk of going hungry. Retail places that are staying open during this disaster are retooling their policies. Usually by are offering alternatives to the usual shopping methods to keep people safe.

When it comes to marketing, a lot of the messaging comes in the form of PSA’s or mentions of gratitude and comfort. A lot of these PSA’s tend to boil down to either telling people what they can do to slow the spread of the virus or to offer the occasional advice to get past feeling stir crazy. On the gratitude side of the fence, there are often messages of worldwide unity or gratitude towards public service workers and doctors.

Conclusion

Some of the more successful strategies mostly include positive messaging, honest communication, and ease of accessibility. The CEO of January Digital, a high-end cosmetic marketing agency sums it best with this statement.

“Always err on the side of humanity. Far too often, we think our businesses are far more important than they actually are. While our respective businesses do play an important role in some of our lives, they typically aren’t that important to greater humanity. If your first thought is about the broader picture, that sentiment will trickle down and ensure your brand is acting appropriately.” -Vic Drabicky

WWD.Com

If you have any questions about digital marketing, healthcare marketing, or any other type of digital communication, feel free to check out more at www.purpletieguys.com

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Episode 34: Please Welcome Apostoli “Stoli” Tsilikas https://purpletieguys.com/episode-34-please-welcome-apostoli-stoli-tsilikas/ Thu, 02 Apr 2020 11:10:00 +0000 http://purpletieguys.com/episode-34-please-welcome-apostoli-stoli-tsilikas/ Episode 34: Please Welcome Apostoli “Stoli” Tsilikas Read More »

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In today’s episode we sit down virtually with Stoli, an entrepreneur from New Jersey and long time collaborator with Robert, to talk about the COVID 19 epidemic and what we, as digital marketers, can do for the healthcare industry.

You can find Stoli at his digital home: https://apostolitsilikas.com/ or over at https://implantpatientsondemand.com/.

We also mentioned Care Credit, here’s a link for more information about that: https://carecredit.com/

And, if you haven’t seen Robert’s presentation, here’s a link to the 4 minute trailer: http://purpletieguys.com/4minutes/

Lastly, I want to apologize for my atrocious audio. I was using AirPods while Robert and Stoli were using wired mics. 

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Episode 33: When you CAN do something but maybe you shouldn’t. Part Deux. Return to Deux. https://purpletieguys.com/episode-33-when-you-can-do-something-but-maybe-you-shouldnt-part-deux-return-to-deux/ https://purpletieguys.com/episode-33-when-you-can-do-something-but-maybe-you-shouldnt-part-deux-return-to-deux/#comments Thu, 19 Mar 2020 10:51:00 +0000 http://purpletieguys.com/episode-33-when-you-can-do-something-but-maybe-you-shouldnt-part-deux-return-to-deux/ Episode 33: When you CAN do something but maybe you shouldn’t. Part Deux. Return to Deux. Read More »

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This is a continuation from the previous podcast topic: When you can do something, but it’s not really a good idea to do that thing that you can do. It’s not that you aren’t completely capable of doing the thing, but maybe you just can’t do it to the point of being profitable for you or your practice.

Also, Robert coughs a LOT (sorry headphone users).

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What Defines a Business During a Disaster- What I Learned About Marketing https://purpletieguys.com/marketing-in-a-disaster/ Wed, 18 Mar 2020 18:27:56 +0000 http://purpletieguys.com/?p=5218 What Defines a Business During a Disaster- What I Learned About Marketing Read More »

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A few days ago I, the author of this blog post, celebrated my 32nd birthday with Cherry Garcia ice cream and video games with my family. I’d like to think, my age puts me in a unique position in life. Because I grew up in a timeline of significant events. I remember in my childhood during 1999 there was a pantry filled with stockpiled canned foods in anticipation of Y2K. I was in my early teens when Sept 11th happened. Also, I graduated highschool in the same year as the housing crisis. And I graduated community college a little after the spring tornadoes in 2011. So, I have had a solid grasp on how people cope through disasters. There are a few events and people that stood out in my mind, and habitual patterns that occur in times of mass panic. But I also learned a little about local and marketing throughout my life. So, I will share some business and marketing advice based on the lessons I learned.

marketing, social media, online

Be Proactive, Not Reactive in your Marketing Strategy

Marketing is not just advertising. It is not going on a street corner and shoving a product in a person’s face in hopes of people buying your product. Marketing is day-to-day interactions between a customer and a business. It is your attitude when meeting someone who is walking in your shop. It is that response to a complaint on a google review. Marketing is more personal, and it happens around you more than you think.

The day after the 2011 tornadoes in North Alabama was filled with hysteria. The tornadoes cut through a major power grid. That meant there was no electricity throughout the city unless people had backup generators. And everyone, having lived through tornadoes every spring and autumn for the past few years did not expect those tornadoes to hit much harder than the others. That meant many people going to the store at the same time afterward and panic buying. There were two major grocery stores near where we lived. Publix, and a Walmart Supercenter.

The Walmart Supercenter responded by closing their business doors. They either didn’t have a backup generator, or there might have been some other circumstances involved. But no one could shop. Not until the electricity was back.

Publix was one of the few stores that were open. Not only did it have a backup generator that kept things cool and the credit card machines running, they also had phone chargers attached to the wall, so people could charge their phones and call their loved ones. The lines were very long, and the crowds were scary. But the employees, and the management there soldiered on. They were managing the crowds. Moving to calculators and pencils on paper during the transaction if the satellites didn’t pick up the transaction.

It was a gesture like this that makes me think of Publix far more highly than I ever could of Wal-mart. They went above and beyond in a time of disaster. Whether or not they realized that at the time, they were marketing to the whole city.

helping hand, marketing,

People Remember the Good Gestures

If a business is doing what they can during a disaster, they are focusing on relationship building through long-term marketing tactics. If your first thought while managing this situation is “What will this emergency do to my immediate profits?” then your business is focusing on the wrong thing. While it is perfectly understandable to mourn your losses these losses will only last forever if you think they will last forever. Everyone is suffering in this situation together, and we will all recover at the same time once this blows over. The question you want to ask yourself is “What do I want to be remembered for during this time?”

This is a history making moment, and you can choose how to react to this situation. On one hand, your business could try to hoard everything it has, and try to prevent even more losses. However, people don’t take to kindly about these sorts of people. Already we are seeing the public fallout from that sort of greedy behavior. It not only rings of selfishness but it also puts your interest in the clients and the relationship between the companies and the employees into question. In short, it hurts your image from a marketing perspective.

Alternatively, if you are finding small ways to help others, whether it is a small business sending pictures of kittens to your client base to brighten up their day or reassuring that your employees will still get paid while sick from work, you are marketing your company as humane, compassionate, and part of the community. Now more than ever we need to band together. Because everyone will remember after this pandemic blows over. And that memory will most likely pick your business off the ground in the long term.

If you want to read more about marketing advice, healthcare marketing, or any other digital marketing tactics, visit www.purpletieguys.com

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The Art of Digital Marketing: Finding an Opportunity Despite Threats https://purpletieguys.com/the-art-of-digital-marketing-finding-an-opportunity-despite-threats/ Thu, 12 Mar 2020 21:03:09 +0000 http://purpletieguys.com/?p=5170 The Art of Digital Marketing: Finding an Opportunity Despite Threats Read More »

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So, there are articles clamoring about how businesses, hospitals, and everything in between are dealing with various threats. “Coronavirus creating disruption in marketing, “Is the digital marketing industry doomed to fail”, and “How are digital marketers going to handle the stock market crash “. Thanks to the very nature of our jobs, digital marketing for medical practitioners, one would think it spells our doom. These things would be a death knell for medical marketers and marketing companies everywhere. News cycles are practically writing a eulogy for the economy as we speak. If there was ever a time to throw in the towel, it would be now, right?

Wrong.

What many people don’t understand is that any marketer good at their job would know how to adapt. There are reasons that we operate the way we do and it all boils down to the observation and reaction towards human behavior patterns. We may be masters of planning strategizing campaigns, but we do so knowing that there is no guarantee. That is why we have long- and short-term strategies for things. Even if the world seems to stop spinning. That is why, instead of talking about doom and gloom, we will talk about ways to adapt digital and medical marketing strategies for the present environment, if this will last for more than a week or two.

Don’t Bank on Conferences and Trade Shows, Consider Remote Communication

One of the biggest things that people are freaking out about right now is the coronavirus pandemic. Thanks to poor planning and herd mentality, the global population is reacting strongly to the spread of a new disease. This has spread so far and so fast, that people are rightly wanting to take caution. This is creating a climate of people cancelling b2b trade shows, methods of international travel, and public schools to discourage the gathering of large groups. This is a good precaution to take because the last thing you want to do is pass germs onto potential clients or business partners.

marketing, teleconference

However, this quarantine is creating an obstacle for large scale b2b marketing events, trade shows, and experiential marketing tactics. We can also say the same for outdoor marketing. People are being discouraged from going outside for fear of getting sick. You can’t show off a display or an ad when no one can come to it. But there are workarounds for these cancellations.

If your customers can’t come to you, why don’t you go to them? Online platforms such as group chat channels, and teleconferences are great ways to communicate to target audiences and other business while under quarantine? We are already embracing the idea of telecommuting as part of the workplace. Even the writing portion of this business, for example, is entirely remote.

As the tradeshow circuit dwindles, some exhibitors are looking for other ways to fill their sales pipelines. “[I] just talked with one client who is seeing several tradeshows get canceled, and wants to put more into digital to make up for the lost leads they usually pick up at events,” said Tim Jensen, PPC campaign manager at Clix Marketing.

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Don’t Scramble to Salvage the Present, Do Rest and Prepare

First off, there is no reason to panic. According to the Professor of Economics at Oxford University, Simon Wren-Lewis, as far as the scale of economic impact COVID-19 will bring, it is on the least concern part of the economic scale.

“The fall in production due to workers taking more time off sick is least important. In part, because firms have ways of compensating for this, particularly if illness is spread over the quarter.”

Second, America is already working too much. It is no secret that our country all but endorses its employees to work while they are sick for the sake financial survival. “In the U.S., 85.8 percent of males and 66.5 percent of females work more than 40 hours per week.”

So, instead of viewing these state of emergencies as wasted time or a loss of profit, consider looking at it as a way for you and your employees to prepare and get some much needed rest and time to spend with their families. You will likely find that not only will your workers return. They will be more productive and clear headed. Conserve your energy and the energy of the workforce for now, so that later, you can handle the lift of these states of emergency.

resting, digital marketing, rest now work later

Conclusion

Anybody can throw in the towel and think that an obstacle will lead to an end to your business. However, we at Purple Tie Guys are the best at what we do, because we can see opportunities arise from obstacles.

If you want to know more about healthcare marketing or digital marketing visit us at www.purpletieguys.com

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