healthcare marketing

Episode 21: We’re Gonna Sue Them and Make a Ton of Money

Today we’re going to get slightly (very slightly) political and talk about ADA compliance. But Blake, I hear you saying through your computer screens, what does ADA compliance have to to with marketing and websites and the internet? We’ll, Karen, it has a lot to do with, and we break down some of the dos and don’ts of making a website compliant.

Here are a couple of links that are of interest to this topic:

https://fortune.com/2019/09/21/beyonce-lawsuit-website-ada-compliant/
https://fortune.com/2019/10/03/dominos-web-accessibility-disability-blind-access-supreme-court/

Long story long, it’s a complicated issue without any guidance or regulation at the moment. There are guidelines to follow, but there are no clear cut rules.

Here’s an accessibility scanner for your website. Give it a go. We got 74%.

https://www.webaccessibility.com/

Just remember, these are guidelines. Once regulations come out, you’ll likely have to do some more updating to the old website.