Brain exploding from the AdWords Knowledge

Effective AdWords Copy: A 10 Part Mega Thread

Brain exploding from the AdWords Knowledge
Brain exploding from the AdWords Knowledge

Part 1 – Effective Ad Copy

Making more money on your Google Adwords campaign isn’t hard as long as you know the secrets to success! Using these easy methods, you’ll gain more revenue and have more successful Adwords Campaigns!

Use keywords in the title – don’t put your business name or anything obscure in the title, go for the keywords that people would use to search for your product.

Put keywords in your sub-text too – try to sprinkle in 2-3 more keywords (without sounding spammy) in your subtext as well.

Make sure to capitalize the first letter of every word in the title – however don’t use all caps. Using all caps is like shouting and using lower case letters at the beginning of the word doesn’t reflect importance.

Use numbers when you can – It’s better to say “Make $1000/week” than to say “Make lots of money”

Don’t list features, list benefits – People want to know how this product/service will change their lives. If you just list the features, they may not draw the conclusion to the benefit they’ll receive from that feature so outline the benefits for them.

Be niche-specific for targetted traffic – are you selling “t-shirts” or “t-shirts featuring Siamese Cats“. If you are too vague, you’ll get the wrong kind of traffic.

Don’t make wild claims – Don’t go nuts and make crazy promises or use too much punctuation. You’ll only come off as a used car salesman and non-trustworthy.

Include the price and weed out the bargain hunters – Including the price in your ads actually filters out the cheapskates and attracts the serious buyers.

Run two ads simultaneously – See which one does better in revenue and try to figure out what makes it different than the other ad. Then when the worse ad expires, create a new one in its place and compare it to the winning ad. Always try to “beat” your previous running ads.

If you just use these simple and proven methods when writing Google Ad text, you’ll be amazed how instantly your profits will increase! Also use “call to action” words, create emotion, use motivational words, and action verbs for outstanding sales copy!

Part 2 – Becoming an AdWords Superstar

Tracking Your ROI (Return on investment)
This is one crucial stat you will need to know. You need to find out what keyword converts and what does not and sufficient knowledge in this stat will dramatically slash your advertising costs. Now Google offers Analytics which you can link to your adwords account and track your ad performance.

How to Improve ROI?
Improve conversion rates. This can be achieved by improving quality of traffic, improving ad copy and improving the landing page.

Traffic Quality
Perhaps you are being on too general a term. You should be focused and specific and drill down on your keywords. Improving your traffic quality means getting patients that are more targeted and, as a result, warmer to your pre-selling or product.

Ad Copy
Constantly do split testing within each ad group. Test the same ad body with different headlines. Remember to set the ad showing to equal rotations instead of it showing only the ad with a higher click through. This is a continual renewal process which will force you to write better copies every time.

Landing page
Do you have your own landing page? If you are merely directing traffic to a affiliate link there is pretty much nothing you can do here but only to work on traffic quality and ad copy. If you do have your landing page, do constantly track and test the response rate. Try to capture or pre-sell your prospects. You can do this by having an email capture pop-up which is like an auto responder. Offer them something free (free courses, free book, etc.) in exchange for their information. This way, you still have a way of contacting your traffic.

Part 3 – Boosting Your AdWords Clickthrough Rate

1 Headlines

Many Adwords users know its importance and how relevant it is to click through rates and ultimately ñ income. But how many of use actually spend a great deal of time perfecting it? Headlines are one of the most crucial determinate of success in the campaigns you run! I will let you in one this, one of the best ways to write a successful headline is to copy what others have done before! It is as simple as doing a search on Google.

2 Ad Groups

How many of you actually create more then 5 ad groups for any give campaigns? Not a whole lot as expected. The purpose of creating Ad groups is its relevancy and intimacy to the keywords. What do I mean by this? Take for example, ìsoccer betting guidesî and ìbet on asian soccer matchesî. These are 2 distinct phrases yet they are referring to the same product. If you group them under the same adgroup and dump all the keywords in, this would reduce click through rates and drive costs up. Instead set up an ad group just for ìsoccer betting guidesî and in this group can be other words like ìsoccer betting tipsî etcÖ

3 Get Your Ad Bolded

This simply means including keywords which you added in your adgroup to your ad body. Taking the previous example, your ad body should have something like ìlooking for betting guides and tips?î So when users search for either the ìsoccer betting tipsî or the ìsoccer betting guidesî phrase they would see your ad in bold, making your ad stand out and increasing click through rates.

Part 4 – A Quick Note about Google AdWords

A problem that i see crop up time and time again is when people choose their keywords before they find there niche market. Many people that get into PPC advertising set up a campaign, set their CPC’s high, add a truck load of keywords that they think will convert, and then begin to research the product that there trying to sell. This is all wrong!

It is very important the you seek out your market before you find a product to promote to them.Try going on forums or visiting newsgroups and focus groups…see whats hot, what people are having problems with or complaining about and looking for a solution to — and then deliver a product to these people.

Lets look at it from a different angle. If you have a stand that sells pizza in a demographic where everyone likes to eat only Chinese, you are not going to sell many pizzas, no matter how delicious. The same goes for online promotions, if you are promoting the wrong products to people or trying to sell to people who simply are not hungry to buy, they are not going to purchase from you.

So whats the lesson? Focus on market research before promoting a product. Spend time to learn your audience, what they buy, why they buy, and then look at what fellow affiliates are doing. This will give you a great starting point before you jump into the “deep end”.

Only then should you start looking at your chosen market and product on a keyword level, buts thats an entirely different article!!

Part 5 – Cheap Website Promotion

People are always wanting to attract more visitors to their website. We all would like to see more traffic, however what are the best ways to promote a website, which does not cost an arm and a leg?

  1. Pay per click advertising.

Pay per click advertising is becoming more and more popular with programs such as Google adwords reporting bigger profits on a regular basis. This is a way of getting your website on the first or second pages by you paying an advertising fee. You set the amount you are happy to pay per click and when somebody clicks on your ad, you have an extra visitor, however at a cost to you. It is important to remember not to spend more on the pay per click advertising than what you are likely to earn etc.

  1. Writing articles.

Writing articles such as this one is a good way of promoting your website. Article websites such as http://www.ezinearticles.com and http://www.goarticles.com allow you to submit your articles for free. Other webmasters are able to use your articles on their website which gives you an extra backward link as you are able to add you website address at the bottom of the article. People who are reading the article on the article websites are also potential visitors.

  1. Obtaining backward links.

If you are looking to increase your search engine position it is a good idea to try to increase the amount of backward links you have. This is not as easy as it seems as people are not always happy to add a link on their site to your homepage. It is worth making a few phone calls or sending a few e-mails and asking the question, if the person would like to exchange links. It is of more value to have a link from a website in the same type trade of your own.

  1. Always include your domain address in advertising.

Wherever you advertise it is important to include your website domain address, and also at the bottom of any e-mails you send.

Part 6 – Being Unique

For most people, building a web site is easy. Even a 10 year old can add all the bells and whistles. But for some reason, getting people to visit your site often proves to be a little more difficult. In fact, it’s not at all unusual for a web site owner to never recieve a single visitor and soon give up any plans to have a successful site.

So how can you boost your web site’s traffic? According to Internet Marketing Consultant Gaston Collins at http://www.GastonCollins.com – there are a few quick ways to get traffic for a very minimal cost, but one of the first things you should do is setup a web site stats system that will allow you to track where your visitors come from. “It’s important to know what pages your visitors will be coming from to visit your site. Otherwise you won’t know what wotks and what doesn’t,” Gaston says.

So with that out of the way for now, let’s look at some ways to get traffic. First of all, you can use the Pay-Per-Click (PPC) method. Google Adwords and Yahoo Search Marketing are the most popular PPC search engines.

Second, you can get free traffic by marketing your site through organic search engines. The major players are Google, Yahoo, and MSN – in that order.

The third way to get traffic to your site is through various methods of posting links to your site around the internet. The top methods of choice for this is contributing useful information to message boards and writing articles.

Finally we’ll discuss an often over-looked method of traffic generation, which is Ebay. You can look all day long, but you may not find a larger, more laser-targeted source of traffic at such a low price.

Part 7 – Google Adwords: A Has Been? Here are the rules.

What separates them from the rest? I would not be able to comprehensively and categorically say I know what exactly differentiates them but I do know that they follow a few rules.

Rule 1.
Research your keywords. Qualify your traffic. You need to start off with a huge selection of keywords and slowly wither down to the most cost effective and relevant one. Say you promote widgets. You cannot just go biding on the keyword widgets as it is bound to have loads of competition. What you can do is expanding on it, drilling down going deeper. Buy blue and cheap widgets. You may not get loads of searches but you know that it is very targeted and it is cheap.

Rule 2.
If you are selling something, make sure you weed out those who are looking for free stuff. One way of doing this is to include a -free in your campaign so essentially all surfers searching for free + your keyword will not get to see your ad. Also you can include your price in your ad. True, it will reduce click through rate but you know that those who do click are more likely to convert.

Rule 3.
Include your keywords in your ad. Say you bid on the phrase big blonde curly wig selling wigs. It would be prudent to include big or blonde or curly or wig. Best would be to include everything because your keywords in your ad gets BOLDED and people related it to relevancy.

Rule 4.
Your headline. Make an attention grabbing headline to attract people to see your ad. Your headline is the vital link to whether somebody clicks on your ad or not. To get some tips on writing compelling headlines, you can download a free copy of my report.

Part 8 – Boosting Traffic

I am sure that most people who have a website are looking for an increase in traffic and a higher page rank. This article will give you free tips on how to do both.

Pay per click

Pay per click is a form of paid advertising. Programs such as adwords from the search engine Google allow you to place an advert on the right hand side of their search results. If you are willing to pay a large amount of money per click you may even be placed above the normal search results. It is important to remember not to spend more on the adverts than you are likely to recive in income.

Paid text adverts

Paid text adverts is another of way of gaining visitors to your website and it also could increase your page rank. If the advert is on a high ranking page, this may well on its own lead you to moving up a level in your page rank. If the page has a large number of traffic, this could also be traffic directed to your website.

Writing articles

Writing articles like the one you are reading is another way of gaining traffic and a higher page rank. People reading the articles are potential visitors to your website. Other webmasters are able to use the articles on their websites which creates you a one way backward link. Google are more likely to increase your page rank if you have a large number of backward links, especially one way links.

Link exchange program

As I have just mentioned it is important to build up the number of backward links your website has. Joining a link exchange program such as linkmetro helps you to do this.

Part 9 – Staying Profitable

1 Create a list with all possible keywords that fit to your product, service or whatever you are promoting. The more words you come up with, the more chances you get of finding the niche keyword which brings me to point 2

2 Niche Keywords. Drill down deep into the word, expand on it. For example, if you are promoting affiliate products related to mothballs. Instead of just mothballs you can use mothballs for sale, mothballs for sale in uk, motballs , discount mothball etcÖ The possibilities are quite huge. Use a combination of misspellings, adjectives and country locations.

3 Make use of excluding keywords. If you are promoting a particular product ñ say an ebook on making mothballs and it is sold for $100 dollars. You bided on the keyword ìblue mothballsî. People searching for the term free blue mothballs would see your ad thus making it clickable and lowering its CTR. If you add a ë-freeí it would eliminate unwanted advertising costs.

4 I usually choose NOT to advertise on content opting purely for search as they are more targeted and is of higher quality. BUT if I am targeting a highly competitive area where ads are like $0.80 per click, I would turn on advertising for content while disabling adwords for searching(lowering bid price). I would have total control over costs while having traffic extremely cheap.

Part 10 – Using The Free Credits From Webhosts

It’s today trend that hosting provider is offering these marketing credits for new customer that joined their hosting plan. After you sign up, and the marketing credit coupon code will be made available from your hosting control panel. Next, you will need to setup a new account with those marketing network and apply the code to redeem the free credits.

Normally, people that already have the account with those marketing network, will just ignore the new coupon code they receive. But some smart folks, will get a new account setup with google adwords and apply the coupon and get the free marketing money. We not talking small money here. Some hosting offering adwords credits up to $50 or even $75 dollars. And this money can be used to exchange you hundreds of website visitors and converted into sales. Itís the model for your website promotion.

Second options is to sell off those coupon code that you have. And yes, its very common thing we seen in ebay where people auction off their coupon code. Alternative market place will be web hosting forums or webmaster forums. Why wasting the ëmoneyí, lets convert it into cash.

Currently the web hosting provider that offering the best marketing credits are ixwebhosting with up to $175 marketing credits, and midphase with $150 marketing credits. When you getting those coupon code, make sure you make some good cash with it.

When you’re ready to take your ad copy to the next level, schedule a call with our trusted advisor or give us a call at (256) 585-6425.