Take advantage of the growing number of Facebook users with a constructive social media strategy. When faced with Facebook Ads, AdWords and other strategic sales terms, it may seem complicated but there are simple steps to take that make the process easier to handle.
In this post, we will show you the basics of Facebook ads and which ones help sell your products. There are the basic Facebook Ads that appear in newsfeeds. In addition, Ad Sets that let you schedule posts, create a budget and target an audience. A campaign is the umbrella covering both ad types and encourages you to set an advertising objective. Check out the Campaign structure that Facebook Business provides.
What Ad Types?
Initially, you will need to determine your campaign goals – drive traffic, increase brand awareness or do a specific promotion (coupons, discounts, giveaways, etc.).
Once your goals are defined, determine what types of ads you want to create:
- Domain Ad – Inexpensive, displays in the right column of the newsfeed
- Page Post – Large image, most commonly used ad since it can appear in the right column, newsfeed and on mobile; generates Likes and encourages replies to boost engagement
- Page Likes Ad – Displays on your friends’ pages
- App Engagement – Displays in the status update and drives people to your mobile app for more engagement
Who’s Your Target?
Having determined your ad type, establish which
- Location – city, county or state where you would like to do business
- Demographic – age, gender or education level of those who would be attracted to your business
- Interests – targets specific hobbies and pages liked
- Behaviors – purchase habits, devices used, recent life events
- Connections – reaches those connected to your page, or friends and friends of friends
Location is very important if you have a local business and want to promote it via Facebook. This platform offers an option to add a map card to your ad and numerous call to action (CTA) buttons such as Get Directions, Call Now and Send Message.
No matter what type you choose, remember that your ads should always have an image or a video to showcase your brand. A high quality image will sell your product more effectively than just text. Keep in mind that even though Facebook has relaxed a bit, the platform still has a ‘20% text in images rule’ and here are some examples. Make sure your image has low text to ensure ad delivery.
If you need more details for the three levels of Facebook Ads, check out Campaigns, Ad Sets and Ads. These let you determine how you want to reach your customers and increase your sales.
And now that you know what ads you want to use and how to present your brand, our next post will focus on marketing strategy.