Episode 3: Fresh Baked Lies

Well, we managed to squeeze another podcast out this week. This one is all about the Apple Keynote that dropped on Oct. 30th. They introduced a new MacBook Air, a new Mac Mini, and a new iPad Pro. All with impressive hardware spec bumps.

We get into a bit of a discussion about a YouTube reviewer who reviewed the keynote, claiming that the new iPad is for the 1%. We also discuss the futility of upgrading your Mac products.

By |2018-11-04T11:53:13+00:00November 4th, 2018|Post|Comments Off on Episode 3: Fresh Baked Lies

Episode 2: The Most Ridiculous Business Card Sized Phone

Let’s get this out of the way. I was wrong about a lot of stuff on the Palm Phone off the bat. The cameras and storage, specifically. Here’s a link to a review by The Verge. If you’re interested in getting this extremely small smartphone, and you’re already on Verizon, and you’ve already got a data plan and phone service with them, here’s a link to the product page for the (snicker) Palm Companion Device.

We also discussed Google’s G Suite of products, specifically the email service. It’s leaps and bounds better than the C-Panel email we’d been using before. If you have been thinking about moving your email servers away from your web host, DO IT! What’s keeping you! Do it, now! And used Google’s G Suite.

By |2018-10-28T08:03:28+00:00October 28th, 2018|Post|Comments Off on Episode 2: The Most Ridiculous Business Card Sized Phone

Digital Billboards: Should you Add it to the Digital Marketing Mix?

Digital Marketing: Billboards

 

Have you seen the two-hundred-foot-long billboards in the country beyond town? Did you know that once billboards were only twenty feet long? But cars started rushing by so quickly they had to stretch the advertising out so it would last.”- Clarisse, Farenheight 451

While we haven’t gotten a fire department that would be starting fires, as opposed to putting them out, one of the major themes that the book Farenheight 451 predicted was the rapid growth of technology. It also unwittingly predicted the detachment of personal connections that come with the increase of technology, and the gymnastics advertisers and marketers have to make to catch up.

But their future didn’t shape exactly the same way as our present. Instead of fast cars, large screens taking up the entirety of the walls, and violent teenagers, we have rising gas prices, little electronic screens that take up our lives, and teenagers that are too lazy to go outside to get in said violent fights. Not too bad a tradeoff.

The point I am making, however, is that while our billboards are still 20 ft long, the landscape of billboard advertising has changed to match our current technological landscape.

We can now debut our advertising electronically, along with public service announcements, the time, and even the temperature.

But what makes it a legitimate form of digital advertising? Is it too dangerous to invest in?

So, we are going to be talking about the history of the digital billboard, its progress, and the progress it has made for advertising.

 

The Birth of the Digital Billboard

 

digital marketing, billboardThere is no definitive timestamp for the launching of the first digital billboard. However, I can tell you what I found based on my research, and you can decide for yourself when that was.

Unofficially, Daktronics, a South Dakota based advertising company claimed on their official site that they were the ones to have at least been the first to integrate the idea of digital display on outdoor billboard advertising. According to them,

“Some of the first “digital billboards” we sold were not 100% LED displays. Before manufacturing full LED displays, we sold products to billboard companies here and there, but most of these consisted of static displays with a simple message center integrated into the campaign displaying messages or time and temperature displays. Full LED displays were simply too expensive for billboard operators to justify purchasing. When we began attending tradeshows for the billboard market, we were practically unknown. In the year 2000, this began to change, and we started to get interest from outdoor companies.”

This digital billboard was sort of a visual hybrid with a 2/3rd to 1/3rd ratio between a digital and traditional format. The pixel quality was low and it was an expensive endeavor at the time, but the concept was intriguing enough for Lamar’s Outdoor Services to try it out.

Daktronics claimed that it wouldn’t further catch on until 2004-2007.

According to the Outdoor Advertising Association of America, the first digital billboard was erected in 2005. While the suggested timeline matches Daktronics, there was no mention of them by the OAAA, which leads to some confusion about when the first digital billboard was launched.

 

Safety Concerns

The job of any billboard on the road is to capture the attention of the passersby in traffic. That much is obvious. But when it came time to focus on the possibility of safety regulations, some people were worried about the potential damage that Digital Billboards could cause drivers.

The American Association of State Highway and Transportation Officials, (AASHTO), conducted a study in 2009, regarding that issue.

“Although some such signs use scrolling characters across a screen, and others use rotating
panels (called Tri-Vision or Roller-Bar signs), it is the LED technology that has the
greatest potential for capturing attention, and therefore, distracting the driver.”

This caused enough of a concern for highway beautification interest groups enough to bring it up in court. The Department of Transportation provided their own data and determined that this was not a problem.

The study concluded that while drivers certainly paid more attention to electronic billboards more than their nonelectronic counterparts, it was only by about 30 more milliseconds. It was not enough time to cause a drastic increase in accidents.

” The results were both well below the “currently accepted threshold of 2,000 milliseconds,” the study said.

 

A Conclusion to Part 1

So, we know how they came to be and how it affects the safety of drivers. This demonstrates that digital billboards are certainly a legitimate form of advertising with little ethical issue involved. But what sort of businesses are best for the electronic billboard format? Who responds to a billboard advertisement the best and what added advantages does the digital format have in comparison to its analog counterpart? The answers to these questions will come at a later date. Next week we will we look more at the” marketing” aspect of “digital marketing”. We will also examine the most effective ways digital billboards work for companies.

By |2018-10-26T16:18:32+00:00October 26th, 2018|Post|Comments Off on Digital Billboards: Should you Add it to the Digital Marketing Mix?

Episode 1: Mt. Olive, you may have heard of the pickles.

In our premiere episode, Robert and I talk about getting started in business together, our lives before entreprenuership, and everything in between (without going into too much detail).

Join us as we go through the trials and tribulations of being business owners in our brand new podcast, The Purple Tie Show!

By |2018-10-21T19:03:11+00:00October 21st, 2018|Post|Comments Off on Episode 1: Mt. Olive, you may have heard of the pickles.

Citations

The Benefits of Using Citations

citing sources, citation

The written rules of grammar can be flexible. There are times when you can end a sentence with a preposition, use contractions, and use slang, and it is perfectly acceptable. And it makes sense. These rules change depending on the context and placement of what you are trying to accomplish. However, there are some rules in grammar and by extension, blogging that is absolutely sacrosanct. You always start your sentence with a capital letter, and you always end it with a punctuation mark. So, where does the rule of citing your sources fall on the basic rules of writing and grammar?

When it comes to blogging, citing your sources is not only common courtesy, it is considered an absolute imperative. Especially if you are trying to create content that is both relevant and accurate. Penalties for copying and pasting other people’s content can range from being buried by search engine algorithms to possibly getting sued by the original content creator.

However, there is more to citations than simply protecting your website and dodging legal trouble. There are some actual benefits that come with citing your sources and giving credit to other contributors.

 

You Appear More Credible to Others

Have you ever gotten into an argument with someone at 3 AM on Facebook over something that was clearly in the wrong with their political information? Have you ever needed to write a convincing essay or blog post about something you were passionate about? What would be the one thing that you could do to solidify an argument? You cite a source.

People spread useful information for means of survival. When people spread certain information to other people, they are trusting that information to have a benefit for everyone who is able to hear it.

So, when multiple people point to a single source of information as something reliable, they are giving it credibility.

When you point to where you can get your information, and combine it with an authoritative tone, you are far more likely to win the trust, or at the least begrudging respect, of your opposition. That is because you have clearly shown that you took the time to research and understand your position before you try to establish it in an argument.  People don’t respect others who don’t know what they are talking about. Especially when it comes to debate over serious and controversial topics.

 

citation, connectionsYou Can Make Connections

When you are crediting the people who research the topic you are writing about, you are essentially doing them a couple of favors. For starters, everyone loves recognition. Everybody, in some way, shape or form, likes the idea of their work deserving credit  That sort of recognition gives people a little ego boost, and who doesn’t need that from time to time when it comes to their own accomplishments?

Also, it helps reinforce the credibility of the source you just cited.

The one thing that people love more than a small amount of recognition, is a larger amount of recognition. When you reinforce the credibility of another person’s research and hard work, you are elevating them to a standard of important knowledge. So, people will feel more than flattered when you cite them as a source.

If you get in contact with the people you cite, it can also give you a chance to establish personal connections over something you are both passionate about. Who knows? Maybe if you keep crediting and contacting your sources, you might very well land a career out of something you blogged about?

 

It Boosts your Web Visibility

Getting your blog/business website indexed on a search engine is the fastest way to getting it seen. However, there is a laundry list of rules and regulations that these search engines go by that determine what is relevant, and what is not. There are a few things you can do to your site to make it count towards your favor. For instance, you can format your site so it is mobile friendly. Or you can blog at least once a day for five days a week to increase your activity count. And while that alone might work, that does nothing to draw other people towards your site.

This is where citation will help you out the most. When you link out to other sites and have them link back to you as a citation, more people will naturally find your website.

Not to mention, the algorithm for search engines like Google or Yahoo will reward you for it. When it sees you linking out to other pages both outside and inside your website, that gives them a trail to follow. When you give them a trail to follow, they will take notice and see it as credibility.

 

How To Cite a Source

Citing a source is ridiculously easy. All you need to do is create a link to what you are talking about. So, If I was talking about Huntsville, Alabama, I would link it and it will send you to a page that will talk about the city in length. Just make sure you keep it relevant and occasionally talk about the experts who you researched in the first place, and it will be smooth sailing from there.

 

If you like this article, Click here for more! If you want to set up an appointment with Robert, feel free to click on the pop up at the home page!

By |2018-10-23T12:12:45+00:00October 19th, 2018|Post|Comments Off on Citations

Everything You Need To Know About Hiring A Marketing Consultant

Everything You Need To Know About Hiring A Marketing Consultant

Marketing Consultant is not an easy job, but in the digital age, it feels like there is so much to keep track of. Metrics, trends, and analytics data are more accessible than ever, but at the same time, it takes such a great effort cognitive- and time-wise to truly make use of them all.

This exasperation with the complexity of marketing is the decision point at which you may find yourself thinking about hiring a marketing consultant for your business. In digital marketing, you might find that it’s especially important to do this with SEO, which requires a large time and effort investment to get right and implement.

Hiring an SEO marketing consultant isn’t any more or less involved than hiring any other kind of consultant, but it comes with its own unique challenges. Here’s what you need to know.

Freelancer Or Agency?

In hiring your consultant, the first question you’ll have to answer is that of the budget, and that directly leads to a freelancer vs agency dilemma.

Freelancers are cheaper than agencies, and it’s typically faster to get the ball rolling with them since you’re only dealing with one person rather than a team. However, freelancers don’t have the benefit of the combined expertise of a dedicated SEO marketing team, and on top of that, they may well be juggling several projects at once, which can cause them to prioritize another client if they become overloaded at any time. It’s an unpredictable prospect.

On top of that, if your needs have a somewhat large scope, you might end up having to hire several freelancers at once, which requires micromanagement on an unwieldy scale because you’re going to have to align your objectives with each individual freelancer at once. And of course, if any single freelancer leaves the team, you’re going to have to go through a lengthy turnover process.

A better bet, even if it’s a more expensive one, is to hire a dedicated SEO marketing agency. Yes, it’s more expensive, but you’ll also get the benefits of having a team work on your project for you, with dedicated account managers and specialists taking care of alignment, reports, implementation, and team management. All you’ll have to worry about is the fulfillment of your SEO needs, not how it’s done behind the scenes.

And of course, working with an agency means building a long-term partner with whom you develop a relationship, who would eventually share your vision with you and understand your needs better than anyone else.

How To Choose A Consultant

As with any kind of consultant, choosing your SEO marketing consultant requires you to ask a few questions about their background and how they can help you.

1. How successful is your work with your other clients?

A successful SEO marketing consultant’s work should be plainly obvious – their clients should be highly-ranked in their niche on search engine results pages! Answering this question should involve determining whether their clients’ websites experienced improvements in their rankings on SERPs, and whether the consultant’s work is directly involved in these improvements.

Another quick way to determine if their work is good is to check their own website’s performance in their marketing niche. Many consultants market themselves within their region, so you can look up something like “SEO marketing agency [city/region/province/state]” and look for their ranking.

Finally, if they have any case studies to offer, that would be an extremely useful way of determining their success. Not only will you see how effective their work was, but you’ll also get a glimpse of their practices.

2. What are your methods in implementing SEO practices?

Asking this question and getting a meaningful answer involves researching about SEO on your own. Learn about best practices and deprecated techniques. See what makes good SEO keyword research tick. And of course, look for red flags like the use of Private Blog Networks or article spinning. Compare all that you find out, against the practices that your consultant candidate intends to use.

3. What are your KPIs and reporting methods?

Every business will have different ways of determining their success, and a good SEO marketing consultant will know how to isolate these key performance indicators and report them. Elucidating these reports and indicators to you will show how well they can demonstrate the success of their efforts – and thus your return on investment with them. It’s also important for them to report to you frequently and effectively, while not needing to be micromanaged.

Don’t Cheap Out

Good SEO is expensive, let’s get that out of the way. And it has to be because cheap SEO won’t just be ineffective, but it may even damage your SEO ratings! Cheaper SEO consultants and agencies often use shady or outdated tactics to improve your search engine rankings.

For example, we mentioned Private Blog Networks, which are sites that you can pay to have links to your site included in their posts. Google and other search engines are constantly cracking down on PBNs, and punishing sites that make use of them. If your potential consultant says that they make use of “link schemes” that don’t involve organic traffic, turn around and walk away!

They may also use keyword stuffing, an old holdover from the early days of search engines, which is another SEO “technique” that will end up getting your site treated as spam and sent into search engine oblivion, never to be found.

Finally, they may also output low-quality content. After all, good content needs not only the expertise of the marketing consultant, but also an editor, a manager, research skills, and all these other man-hours that you simply can’t cheap out on.

Start Early

The minute your digital marketing presence is created, it should be optimized to improve its rankings in your niche as much as possible. Starting early with reach and engagement is key in order to capture as many potential customers as possible.

SEO is a long and involved process that will build up steam and grow an audience over time, and you need a marketing consultant who will be with you every step of the way, building a relationship with you and your needs. That means you should make sure you hire someone you trust, and who you believe aligns with what you want to happen. Do your homework, don’t scrimp on this, and you’ll achieve success.

By |2018-10-19T12:45:17+00:00October 19th, 2018|Post|Comments Off on Everything You Need To Know About Hiring A Marketing Consultant

Know the Difference: Good Internet Marketing

Good Internet Marketing: What does it look like?

So, I mentioned before that internet marketing, in general, is more of a solid business decision than a fly by night fad. Building a website, creating a product listing for your store, or at least listing your location on Google will more likely help than hurt.  However, I cannot help but feel more inclined to hit my head against a wall repeatedly when I see the video search results for internet marketing techniques.

 

internet marketing

 

There is a laundry list of promises for passive income that range from $100 dollars a day. Some of these promises range into 5 digits. And these promises are made by people who either only know a fraction of what they are talking about. Either that or they are so desperate to get rich quick that they are willing to lie.  It is people like that, that give people who truly want to work in promoting other businesses a bad name. And the terrifying thing about it? Desperate and hopeful people continue to fall for it. The hype of false internet marketing claims that are not only unsustainable but can cost them what little they already have.

Since a lot of these “courses” stem from either a fundamental misunderstanding of how internet marketing works, I am going to go over the seven different types of online marketing and the ideal situation you want to be in when applying them.

 

Search Engine Optimization

As much as we talk about it, we don’t talk enough about the right timing for businesses to undertake SEO services. For those of you who have recently visited this site, or have never read internet marketinganother article about it, here is a brief definition.

Search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

This is done through a series of strategies that increase the odds of your website being accessed by people looking for your type of goods or service.

The ideal situation to start implementing SEO services would be :

  • If you have a strong business model already in place
  • If your website is easily accessible for everyone to see
  • And If you understand that this produces slow but long-term results

 

Search Engine Marketing

While the term has become somewhat generalized to mean all kinds of internet marketing regarding search engines, Its original definition still stands in marketing circles.  Search engine marketing is a form of internet marketing that increases the visibility of websites, through paid advertising. Think Google Ads with a combination of SEO and a small amount of PPC. This form of advertising has seen a lot of backlash lately since people have become warier of clicking on ad results on search engines over the years.

Still, it is a viable method of advertising if your company:

  • Has an older, more established website
  • Wants more results from an older/ less internet savvy target demographic
  • Can afford to spend more money for results to save time

 

Pay Per Click

This often goes hand in hand with Search Engine Marketing and is often hosted by the same top-tier search engines like Google, Yahoo, and Facebook. In the PPC model, advertisers pay a fee each time one of their ads is clicked. Once the click happens advertisers do their best to gain business from the website visitor. If the cost of the incoming business is worth more than the price of the advertisement, then the business gets a profit.

While the idea of it sounds tempting, this only works for certain business objectives, ones that rely on the impulsivity of the potential customer.  For this model to work you would need:

  • An online store on your site
  • You are creating a contact list from those clicks
  • Money to invest in those ads
  • A good or service that requires little risk on the part of the consumer

 

Content Marketing

This form of marketing is a little more subtle but can be powerful depending on who you get behind your product or service. This sort of marketing is the internet version of “word of mouth”. It involves the creation and sharing of online material that does not expressly exist for the sole purpose of branding but does at least garner some interest in a product or service. This sort of marketing is more organic compared to its other counterparts.  However, because it is organic, you will get new business and genuine interest this way.  This sort of marketing is good for:

  • Businesses  that can give away free samples to influencers
  • A business with a brand/identity that coincides with the influencers
  • Businesses that let their product speak for itself.

 

Affiliate Marketing

This sort of internet marketing revolves around the idea of two different companies or affiliates to work symbiotically for mutual profit. Affiliate marketing is an online sales tactic that lets a product owner increase sales by allowing others targeting the same audience – “affiliates” – to earn a commission by recommending the product/ website to others.  I see this all the time on Youtube channels for things like Audible and the Dollar Shave Club.

It works with a more niche environment, and it is certainly not for everyone. To pull it off successfully, businesses that want to use this tactic need:

  • A good business partnership
  • A strong tactic that can close sales and increase profit for both you and your partner
  • Enough time and creativity to update content regularly.

 

Email Marketing

This is a case where the marketing term is exactly what it says on the tin. Email marketing is the act of sending a commercial message, typically to a group of people, using email. It is probably the oldest form of internet marketing, yet is the hardest method used to get clientele.  While it is cheaper and easier to send than traditional mail, it is the absolute worst way to get in new clientele. This is due to the existence of spam filters, and the occasional fear of malware or viruses that come from e-mail attachments.

Email marketing is best when:

  • Your company is contacting previous clients
  • You have a newsletter or a promotion for people who already opted in on receiving messages
By |2018-10-13T14:26:56+00:00October 13th, 2018|Post|Comments Off on Know the Difference: Good Internet Marketing

Using Google My Business Listings To Generate Leads Online

It’s 2018. We’re deep into the 21st century and the age of the Internet. If you’re a business owner—regardless of the size of your business—and you still don’t have a business page online, whether it’s on social media or your own website, let’s be honest: you’re doing it wrong. Everyone is on the internet most of the day now, so it’s on you to reach the most people as quickly as possible online.

One really easy way you can do this is by using Google’s Google My Business (GMB) listing services. A GMB listing functions similarly to old yellow pages listings, except that they can be updated in real-time. Where yellow pages simply list down a business’s name and phone number, and sometimes even their address, a Google My Business page has a wealth of information immediately available to the searcher.

A GMB listing can include the phone number, social media pages or the website, business hours (and a real-time update on whether the business is currently open or closed), customer ratings, the exact location of the establishment on Google Maps, images of the place to help customers find and identify it more easily, and so on. Google’s really made it so that business owners can quickly put themselves out there using GMB; all you have to do is put it up, fill in info, and make sure it’s the first thing people see when they search for a keyword your business falls under.

Beyond a mere listing on the Google search results, the Google My Business service also includes a free and easy-to-use website builder! It’s a basic what-you-see-is-what-you-get site builder that should be easy enough for people who want to have a fully-functioning and professional-looking website to go with their listing.

With these free tools Google has to offer, you’ll be able to reach a market you might have never thought was possible, and generate more leads and sales from beyond, say, Huntsville, Alabama than by word of mouth, or by your business simply existing in its location.

 

Creating a Google My Business account, listing, and website

You can access the GMB dashboard by clicking here.

In order to create a Google My Business listing, your business has to be eligible for it. While that may sound restrictive, it’s actually not hard to be eligible for GMB: your business simply has to be one that involves constant personal interaction with customers. That means if you’re a brick-and-mortar store of any kind, you are allowed to create a GMB page. There are exceptions for places like ATMs, but if you’re a small business owner—especially in a place like Huntsville—you’re likely to be eligible for it.

For quick reference, you can’t create a GMB listing if your business is:

  • Still under construction
  • A property for sale or for rent (there are other channels for this)
  • Not a business in a place you own, or of an organization you are not a representative of

Got it? Good. Don’t worry, if you’re here reading this, it seems like your business qualifies. Once you’ve created your GMB account, you can access the site builder feature on the drop-down menu (the three horizontal lines icon) and Google will take you through the entire process of site creation step by step. (If you want your own .com domain name, you’re going to have to pay for it, though! That part’s not free.)

Once your site is finished and live, you need to add the URL (that’s the .com link) to your GMB listing so that people have somewhere to click when they look you up.

 

Search Engine Optimization

How exactly do you get to the top of the Google results page, you ask? Well, the trick there is in something called search engine optimization, or SEO.

Some business owners may already be familiar with this, but if you don’t have a GMB listing or an online presence yet, it’s not surprising that you may not know what SEO is as well. Basically, it’s the process of tuning your site and its content in order for Google’s search crawling bots to rank it higher on its results page, thereby making it more likely to be the first thing searchers see. At its simplest, SEO involves stuffing your website’s text with as many keywords involving your business and its particular niche as possible, but also without “spamming” or overdoing it.

SEO also involves creating unique and compelling content for your site, as well as making it easy to access, but since you’re only creating a site for the purposes of having a presence on the internet, you shouldn’t be concerned with coming up with regular content. You’ll just need to make sure that your site’s text is full of the relevant keywords, which should also include your business’s city or region location. Google will also take care of how your site runs, so you don’t have to worry about whether it’s functional.

 

Using Google Analytics to track traffic

Once your GMB listing and site are up and running, the real key is using Google My Business, SEO & Google Analytics together to track your traffic and leads. Google Analytics is a free service Google offers for people to monitor statistics of how many people are accessing your site (and thereby looking at your business) in real time or any particular period of time. It can get a little technical, but at its simplest, it’s merely counting how many people visit your site.

To start using Analytics with your Google My Business account dashboard, all you have to do is activate Analytics (you can click here to do it) using the same Google account you signed up for GMB with. Make sure both your listing and site is live; after you set up Analytics, all you need to do is click the listing on the GMB dashboard in order to see the Analytics insights and data for your site.

From there, you can check out how many people visit your site, whether your listing and your site are effective in presenting your business and generating leads, and figuring out where and what to adjust if necessary.

 

Get an advantage online

Now, for an old-school small business owner in Huntsville, AL these things may take some learning. There’s a bit of jargon and technical know-how that gets in the way, especially in putting up a new site, doing some SEO, and using Google Analytics, but trust us—once you fully understand what’s going on, you’ll be looking at marketing your business a whole new way. When people start coming in after finding you on Google, you’ll be glad you went online!

By |2018-10-08T12:38:49+00:00October 8th, 2018|Post|Comments Off on Using Google My Business Listings To Generate Leads Online

Internet Marketing- Is it a Fad?

Internet Marketing- Is it a Fad?

 

In my last article, I mentioned that when I brought up internet marketing to small businesses that they reacted with a polite refusal at best and derision at worst.  And it makes sense when you have seen entire economies rise and fall based on fly-by-night speculation. Several financial institutions have collapsed under the assumption that they were going to make a lot of money without any evidence to back it up. And people that shouldn’t have paid for it did, dearly.

This sort of pattern has left people weary and wary of the idea of  “the next big thing”. But it does make me wonder, how much of that suspicion is valid? When I am talking about SEO practices, building a Facebook page for their business, or putting them on Google Maps, they act like I am trying to literally steal their money.

So, are they right? I don’t think so. While I understand that smaller businesses and hopeful startups have been burned by the goldrush nature of things like the housing crisis and the dot-com crash, these smaller businesses are throwing the baby out with the bathwater by rejecting all forms of technology and internet marketing techniques. So, why is something like building a website and using social media not a fad?

 

Internet Access has Become more Mainstream than Ever

 

phone ettiquite ,internet marketing

Fads are considered a foolish investment by most business owners today, mostly because it just has a short lifespan. For instance, if you were the store that stocked only fidget spinners, you would have seen a boom in business for about 2 months.  After that, you would be scrambling to keep your business afloat because you would have no more demand for the product.

So, if you are going to invest in your business, you are going to want to invest in something long-lasting.

The big mistake of the dot-com crash of the nineties was that the home computer and use of the internet wasn’t a necessity at the time.  Unless you worked for the government or the telecommunications industry, there was no need to have one.

People bought websites with the hopes of selling goods and services online. But they did so with little idea if their customer base even used computers. Computer owners in the 90’s were a niche crowd with only 36% of US families owning one in 1997.

Also, the internet was an optional service at the time. You had to pay for the browser separately, and you had to buy a dial-up connection through the phone company.  Dial-up in the nineties meant that internet access was much more expensive and harder to use.

Then, dialup was replaced by broadband and satellite. New processors were made for computers to send and organize information faster. The percentage of Americans having a home computer increased from 51% in the year 2000 to 77% by 2010.

And that isn’t even counting smartphone users today. 75% of Americans as of 2017 own a smartphone.

So, it is safe to say that having a webpage now would be a much less risky venture than having a page in 1997.

Advertising and Internet Marketing is becoming more Regulated

 

When the internet first made its way into the public mainstream, it was considered a free for all. Like unsupervised children in a playground, great times were had by some and others had internet marketing, pop upsgotten themselves hurt badly. It was a time when caution about personal information was a must because the law hadn’t caught up with the emerging technology.

Spamming, hacking, phishing, emails from Nigerian royalty, and more had been at its most rampant when the public had gained access to the internet. And all of those paled in comparison to the appearance of the ever intrusive pop-up. It was commonplace to see at least one to three pop-ups per page. And most of them easily made unfounded claims like people being sweepstakes winners, or that you could get a few free days of the internet if you entered in your personal information.

However, after mistakes were made, brilliant minds learned to adapt at becoming savvier on the internet. Businesses who employed White Hat Hackers and Users who picked up coding learned to create countermeasures to take care of themselves. Eventually, stronger regulations of mainstream websites like Google or Youtube were made once they increased their popularity. Google started to set rules and regulations about what pages had relevant data, and what pages didn’t. They even made programs that penalized spam tactics like keyword stuffing on websites.

Internet marketers and advertisers who had time to cultivate their craft learned from the public just how annoying intrusive ads could be. So they started using the internet less for a vehicle for ads, and more as a place where customers can be offered relevant content.

Would that many people constantly adjust, adapt, and make policies for this sort of platform if it was just a fad? Absolutely not.

 

We aren’t Promising Instant Wealth

When the dot-com crash happened, it was because a bunch of people was investing in an empty promise that something was going to make them money. People just assumed websites made people rich, and never ironed out any details beyond that.

When we offer our Internet Marketing services, we don’t promise that it will make your business rich fast. We do promise, however a greater chance for your business to be seen by the 170 million people in the United States who own a mobile device. We do promise that we can increase the odds of your local business getting seen by the 80% of shoppers that use their phone to find alternate locations while they are inside your competitor’s store. Those of us in internet marketing want to give your business more exposure than some of the more traditional methods of advertising that may have been falling flat for the last few years.

We come up with personalized plans, find your target audience, and use strategy to let the people who need your services know who you are.  We only want to get people in the door. That’s why the Tie’s latest mantra is “no gimmicks, no contracts, no BS”.

By |2018-10-06T22:27:46+00:00October 6th, 2018|Post|Comments Off on Internet Marketing- Is it a Fad?

SEO vs. Pay-Per-Click: What’s the Difference?

Even if they don’t run a website, everyone on the internet has been on it long enough to know and understand how they are a part of the whole process; that their patronage of websites by clicking on links to view them contributes to their lifeblood. Hits are important, as advertisers and ad networks pay webmasters for each pair of eyes they bring to the ad by way of their site.

And because the internet has evolved into a business where almost anything, any piece of content can easily be monetized, so have the ways to bring people to websites developed as well. Search engines like Google have designed and perfected methods that help webmasters and marketers use their platforms to become relevant, while others have offered their platforms completely to anyone for the right price. We’re here today to take a look at both things, how they’re similar in bringing hits to websites, and how they differ in the process.

 

What is SEO?

Everyone knows by now what search engine optimization is and what it entails. SEO is an umbrella term for many free methods designed to increase a site’s relevance and rankings on search engine results pages like Google, Bing, and Yahoo! In a nutshell, SEO involves a lot of legwork on the business end of a site in order to draw more attention to it, as well as affiliates and associates in its niche.

When a webmaster or an SEO practitioner uses SEO to drive hits to their site, what they’re really doing is making sure the site is not only optimized for search engine crawler bots, but also for the general user experience. Search engines base rankings on how often users visit and return to a particular page, so the site itself has to be the best it can possibly for people to come to it. White hat SEO — that is, upfront and honest SEO that doesn’t try to deceive search engines — takes a lot of work to maintain, such as making sure metadata is in order, that the user experience is smooth and recommendable, and building ties with other sites and blogs, just to name a few.

 

What is PPC?

Pay-per-click marketing, on the other hand, is more like traditional advertising but only on a digital platform. The most common form of PPC marketing can be found on social media or Google display ad networks: basically, the webmaster pays a platform to display their link or content to users who fall under the target audience. When you boost a post on Facebook or Instagram, a tweet on Twitter, or put up an ad of an image that links back to your page via Google AdWords, you’re running a pay-per-click campaign.

 

Normally, the determining factors are the kind of links or web content a user’s viewed on their browser recently.

PPC is older than SEO as a form of marketing, and big brands (or basically, entities and organizations with enough of a budget to spare) generally tend to go for PPC simply because it’s a quick way to gain a lot of visibility in a relatively shorter amount of time.

 

So what’s the difference between the two?

While it’s much easier to say that implementing effective SEO requires more effort than simply handing over money to execute a PPC campaign, that’s not so true when you take a closer look. Putting up an effective pay-per-click campaign needs a thorough understanding of which people will be compelled to click on your link or content, so much like in SEO,  there’s a lot of work needed in the actual creation of content to make sure it’s something people would actually want to read.

 

The biggest difference between the two methods, then, is the speed and legwork required to produce results and visibility. Where PPC is essentially a manager or a marketer paying money to make sure the right people see the content they’ve worked hard on faster, SEO is more of a slower, long-term big-picture game that counts on a substantial amount of free (that is, without cost) effort to gain good returns. For example, let’s say you’re running a campaign or some content on your site targeted to people in Huntsville, Alabama; a PPC campaign pays to have people geolocated in Huntsville see your content, while an SEO practitioner will have to manually seed the keyword “Huntsville, Alabama” in their content — and wait — for their site to rank high in searches for Huntsville.

 

Another key difference between the two methods is the issue of credibility. We’ve already seen many jokes involving sketchy-looking pop-up ads that lead to potentially dangerous sites. You likely won’t get that problem when you go with SEO. Because of its slow-burn nature that takes a while for search engines to properly vouch for sites (such as ranking a page based on trustworthy link building, making sure there’s no spam content on the page, etc.), earning a high search ranking is pretty much a mark of credibility when it comes to a certain keyword. When a user sees your page at the top of the search results, they already know it’s a good link to click.

 

That isn’t to say that running a PPC campaign will make your links or content seem sketchy; we just mean that people are more likely to distrust a paid ad because anyone can put an ad up.

 

If you’ve got the budget, you can opt for PPC; otherwise, you’re pretty much stuck trying to play the SEO game, but at least you’re not spending on anything other than web hosting. They’re both effective methods of increasing visibility, just tailor-made for people with specific goals in mind. When you’re deciding between which method you need to take in order to bring more hits to your site, always remember these factors. And don’t forget to come up with some great content — neither approach will count if your content isn’t worth it.

 

By |2018-09-30T13:30:59+00:00September 30th, 2018|Post|Comments Off on SEO vs. Pay-Per-Click: What’s the Difference?