Dental Practice Marketing that Gets Results!

Dental office marketing and advertising that can bridge the gap

There are a plethora of obstacles that general practitioners face, especially when it comes to the dental industry. Patient anxiety, economic factors, and a lack of general awareness  of your business can make it difficult for general dental practitioners to make in the market. However, we can help!

Get audience attention by addressing their pain and what you can do to meet their needs.

What marketing for your clientele boils down to is winning the trust of prospective patients. And the only way to build trust is to address the issues of the client. Maybe the mistrust comes from miseducation about dentistry and oral health? Maybe they haven’t been aware of the improvements in oral treatment over the years? Or, they are afraid they cannot afford it.

Whatever a reason, the only way you can gain the trust of a potential client is to address their concerns with authenticity and respect. This approach is a tried and true method of marketing that has existed back in the days before print, and it is a guarantee of not just new business but repeat business as well.

We have the tools to help send the right message to prospective and repeat clients

At Purple Tie Guys Dental Marketing Division, we understand the importance of sending the right message to the right people at the right time and place. Not everyone responds to advertising and marketing the same way, so we look at the needs and habits of your target audience, so we can increase your chances at a positive client response to your business offer.

We understand the importance of both digital marketing formats and take all of that into consideration before coming up with a personalized and comprehensive marketing plan with the right emphasis on the right people.

Our experience combined with technological resources at our fingertips can take your marketing to the next level, leaving you the time and energy to focus more on your dental practice.

Our advertising and marketing services can meet all your needs.

The strategies that we employ are a far cry than most of our competition. Instead of merely focusing on the advertising aspect of marketing, and temporary campaigns, our approach offers long lasting results over time, as well as an immediate boost in revenue.  This is a product of our training and techniques that rely on understanding the very fabric of digital advertising as well as marketing techniques.

What we focus on includes but is not limited to:

• Local SEO – We put you on the literal map by indexing your business on search engines that are specifically track business locations.
• Search Engine Optimization – We help you rank on organic search engine results that are relevant to your practice.
• Pay Per Click – We can also set up ads that can grab attention and offer a call to action.
• Website Development – We can optimize your webiste with content and a layout that will look impressive on phones, tablets, and desktops all over

A Healthcare Digital Marketing Agency Dedicated to Doctors and Patients Alike!

When most people think of marketing, they think of men in business suits who are only focused on the bottom line. Usually, without putting the quality of results and long term happiness of our clients or their patients first. However, we are a different type of marketing agency.

Our kind of marketing is super targeted. The kind that matches the people who are looking for services with the same services who are in need of customers.

We do this by specializing in the use of technology, marketing information, and reputation management skills to get your practice the results that you are looking for. When done properly, your profits, reputation, and client numbers will grow.

Our four main digital marketing techniques involve the use of:

• Local SEO
• Search Engine Optimization (SEO)
• Pay Per Click
• Website Development

Hiring a healthcare digital marketing team is not something that should be taken lightly,. After all, hiring any marketing company requires an investment of time and money. However, we have plenty of information available on our website, so feel free to explore.

If you want to talk to someone directly, contact us here!

 What Are Fake Followers and Why are They a Threat to Internet Marketing?

There is no secret that the internet marketing atmosphere is a cut-throat one. There is a lot of competition out there, some of which can use money and influence to get what they need for their clients. Others try to understand the rules and regs and utilize them to the best of their ability.

Then, you have those. The type of ‘marketers’ who either boost your site to take your money and run. That or they are the ones that just cheat for the sake of their own ego and internet clout. Whatever the case may be, these people throw a spanner into the works of the internet marketplace and are never going to give up finding an easy way to get what they want.

It is maddening, it is frustrating, and it does damage to the reputation of marketers. Just as much as those pushy want ads who are really asking for door to door salesmen. So, what is the latest in a long line of internet marketing scams that we are going to talk about today?

Fake followers.

What are Fake Followers?

The term almost sounds exclusionary if not almost alien when you first hear of it, but in this case, it is a literal interpretation of a specific phenomenon.  Fake followers are people who make multiple empty accounts to boost a follower count on social media.

There are two ways that this can go about.

One is through the manual creation of spam accounts through a click farm. These places tend to make a quick profile with a false identity and a couple of pictures before leaving likes on the content they were paid to like.

The other is the utilization of bots. Bots are not a new concept on the internet. They are small automatic programs that can interact with systems or users to follow simple and specific actions. This sort of thing is common in the MMO gaming or websites that require automatic posts for points. They often perform faster than possible human speed. While their presence does not always mean that there is cheating involved, it is certainly a possibility depending on the motive of the programmer.

Both click farms and bots automatically ‘like’ and ‘share’ posts at a rapid rate on the behalf of clients, and increase their follower count without any concentrated effort or activity by the influencer in question.

How Does this Hurt Advertisers, Influencers, and Internet Marketing?

Influencers

Influencers buying fake followers to get real ones later do not succeed in their end goal. This is because anyone who has been on the internet for more than a few months can spot a fake handle and photo a mile away.  Typical users of social media are not going to rely on a randomly generated group of letters and numbers for their handle. Also, there are only so many bikini models out in the public sphere. They hardly represent the target audience of most bloggers, let alone niche ones.

Also, these bots or clone accounts will not meaningfully engage with the blogger in question. And that is what typical influencers want. Engagement from an actual audience.  When real people see a follower list of nothing but fake accounts, they are going to assume your blog is fake too.

Then, there is definitely a penalty on your social media search engine. Google, Twitter, Instagram, they have already perfected the technology to sniff out any imposters.  You would barely get away with it for long.

Marketers/Advertisers

No one wants to be made a fool of. Especially when money is involved. A cybersecurity company that specializes in this thing has made the public aware of how much money companies are losing to internet marketing fraud, “$1.3 billion this year.”

Now, the figure only represents 15% of the projected income of for advertisers using influencers for their internet marketing. It is also important to note that businesses expect a certain amount of loss. Its is just a part of business, no matter how much you intend to minimize it.

However, this sort of activity is deterring influencer based internet marketing. Advertisers are generally not a fan of risky platforms, especially if tried and true options are available. The presence of this type of fraud will not only decrease the chances of them investing in fake influencers. This will also decrease the chances of real influencers making an income in doing what they love.

Fake influencers and followers not only steal from companies, but they also steal from other users and real influencers too.

Do you want to know more about Internet marketing in Huntsville, Al? Feel free to contact us at www.purpletieguys.com

Internet Marketing and Time Management

We live in a fast-paced world. Time is much more valuable than it has ever been with the presence of fast communication and increased competition. So, it would make sense that the management of time as a personal resource would be that much more valuable. After all, like any other resource, it is limited in our lives. This is especially true in the world of internet marketing. Time and the growth of technology is far faster than what any human can keep up with. Much like the stock market, all it takes is one simple miscalculation or some mismanagement before all of it will crumble on you. So, we are going to look at ways how we can best manage our time in the world of SEO and internet marketing alike.

Keep Yourself Motivated

What does self-motivation mean exactly? What does it look like in the world of SEO and any other technological landscape? There are a lot of job listings that require a ‘self-starter’ but don’t exactly explain what they mean.  A self-starter is the ability to do what needs to be done, without the need for the influence of others. Basically, once you know what you need to do, you can do it without someone or something nagging you to get it done.

While the efficiency of that self-motivation can waver at times, a self-motivated person gets what needs to be done within an assigned timeframe. People who work in any sort of tech career, including internet marketing, need to have a basic level of self-motivation. Because there is rarely anyone that will tell a blogger that they need to stop goofing off.

That sort of discipline is not always easy to come by. Especially, if you are doing something that you really don’t want to do.

That is why most internet marketers, bloggers, and social media managers need to have a level of passion for what they do. If you can find something you like about it, even just a little, you are much more likely to be motivated to take care of your workload and projects. People in marketing without any sort of passion for it will not only make their message fall flat to audiences. It will also increase the likelihood of bloggers and marketers putting off much-needed content creation.  You might not even be cut out for internet marketing if you can’t find the motivation to actually do it.

Remove all Distraction

It is one thing when you are working in an office with a phone or an open door for other people to reach you. Also, it one thing to have some sort of background music going on while you are making your content or setting up your blog schedule. It is an entirely different thing to look at your Facebook feed while you are trying to type content.

The internet, while a valuable tool can be ridiculously distracting. After all, we can interact with just about anyone or anything. There is a strong chance of distraction if you aren’t willing or able to manage your time for work or play. Outside distractions are oftentimes just as annoying too. Pets, kids, and other forms of social interaction while in public or at home, or just a need to go outside during a sunny day can be a foil to your deadlines if you are not paying attention.

So, it is best, when you are coming up with content, or are communicating with someone about an internet marketing plan, that you remove as many instances of distraction as possible.

• Keep your office tidy before you get to work.
• Take care of your personal needs.
• Set up boundaries if your office is at home.
• Don’t open Netflix on your computer until after you finish posting content for your social media client.

Whatever it is that you do to contribute to internet marketing, make sure that you have time allotted for work and play. Then stick to that schedule.

Keep Track of Your Deadlines

Much like a child with homework, if you do not know what is due when you are going to get bad reviews. There is absolutely nothing wrong with using a calendar to keep track of your schedule. Especially when something like internet marketing relies entirely on that schedule. Keep track of when Google or your viewers are expecting to hear updates from you. Post your content on a regular basis. Check your analytics and use that to make a schedule. There is so much technology at our fingertips that can help us keep track. There is no reason not to use it to our advantage.

If you pay more attention to how and when your content, your site, and your overall business is ‘graded’, you will be much more equipped for success. And isn’t that what all businesses want?

www.purpletieguys.com

Internet Marketing: Content Trends of 2019 – Audio Content and Podcasts

During the rise of television, the main concern at the entertainment industry at the time was that visual media will one day erase the concept of audio entertainment. There is even a song about it, which ironically, debuted first on the famous ’80s and 90’s music channel MTV. Producers worried that the presence of visual media would create a shift in priorities for visual appeal over sound quality. Broadcast stations were terrified of television replacing radio completely. However, that didn’t happen. Instead, it found a new life elsewhere.

Radio broadcasting simply changed location from the living room to cars and department stores. Eventually, audio commentary, dramas, and new genres of music would gain notoriety through the digital age in a new form. Once streaming audio and video from the internet became a concrete concept, the use of audio for entertainment in a world of digital multitasking became mainstream.

Photo by Jason Rosewell on Unsplash

Audio Content

These days, anybody can create their own popular audio content, and will even engage in internet marketing tactics in hopes of increasing the popularity of their audio recordings. Either through sponsorships or crowdfunding, a lot of popular audio content has succeeded in raising money for various causes or personal profit.

Anybody with recording software and internet access could create and share their own content. However, if Sturgeon’s Law is in effect, then 90% of it all is hot garbage.  So, we are going to talk about how to make sure your audio content and podcasts are worth listening to.

Photo by Jonathan Velasquez on Unsplash

Get Good Equipment

Podcasting or using any other audio platform requires a level of know-how in the realm of audio recording and editing. While I understand that not everyone can afford top of the line equipment, if you go far too cheap with it to the point that you can’t record your audio without the sounds of cracking or popping, you are going to end up with poor quality results. People want to listen to something that is easy for them to hear and understand.

A great artist might be able to work with the poor materials that are handed to them. However, people are not patient. Especially when you are on the internet. Bad equipment is always a risk for alienating your audience if there are too many technical difficulties.

Photo by Andrei Bocan on Unsplash

Focus on Ambiance

Mood is everything when you are focusing on either visual or audio work.  It can denote when something is shocking, happy, sad, or disturbing. This depends on the sounds used and its execution. Do you want to make people feel afraid in a horror narration podcast?  Add small sound effects to make people feel hyperaware, like breathing, and footsteps. Do you want your audience to feel calm so they can listen to your commentary? Play something soothing that fades into the background of your analysis.

A nonvisual medium like podcasts and radio utilizes non-diagetic sounds. Non-diegetic sounds are sounds that are outside the parameters of the story or acting. Background music, commentary overlay, and anything else nondiegetic can combine with dialogue to create a mood or atmosphere that can reflect the intent of what you want listeners to feel.

People identify with what they are listening to if they feel immersed in the audio. Speaking of immersion…

Photo by NeONBRAND on Unsplash

Engage with Guests

Maybe you want to encourage people to post more comments on your page? Or, maybe you just want to add some extra layers to a bunch of text you are reading out loud. Well, just because people are listening doesn’t mean that they always want to be passive participants. Sure, some people might listen to podcasts while participating in another activity. But, others might want to engage with others who make their content.

You can directly address your audience in a variety of ways. Offhand commentary in between bits of information is a great way to get listeners engaged with the person behind the voice. Sometimes having an open chatroom when doing a live recording session. Even asking audience members to vote on something like what topic you should cover next or asking them a direct question can be enough to encourage listeners to participate.

Either way, the more your listeners will participate, the more likely that your platform will become relevant and popular in relevant social media channels.

Conclusion

Audio content can be a good internet marketing tool. Especially, if you know how to use it properly. If you are new to the world of podcasting and are not used to the nuances and sound direction that is involved, you might want to talk to someone who knows recording and editing. Listen to some proper examples of internet marketing and its traditional radio counterparts. There are also plenty of tutorials out there on social media so you can get started!

Internet Marketing: Content Trends of 2019 – Written Content

The sheer enormity of the internet, as well as the increased global communication between businesses,  is something that most small businesses can find intimidating. Everyone keeps saying, “Make Good Content” but don’t exactly tell you how to go about it.  This makes the idea of internet marketing even more daunting.

There is no need to worry! Understanding internet marketing techniques along with equipment and the nature of each popular medium is easier than most people think. All you need to do is break down and categorize each one.

Here are some internet marketing trends this year that I have compiled for you to understand how good content is created in writing, audio, and video.

Written Content

This is the sort of content production I am most familiar with. Mainly because I have been writing and consuming said content for a variety of fields for the last two years. I have tried and failed in a variety of articles. It is thanks to the help of research and objective data, that I was able to improve my content over time.

According to analytics, 55% of anyone who clicks on an article will read it 15 seconds or less.  This is a huge flag for me because it illustrates a key concept that has been an issue.

No one is getting engaged with content that is specifically tailored for engagement.

There may be a variety of reasons why the content falls short. So,  I am going to offer some advice for aspiring bloggers.

Find a Voice

When you are an aspiring writer, it is hard to assume an identity first before you come up with your first article. Especially when there seems to be a variety of bloggers with their own distinct writing style.

Thankfully, you can find that voice through a little bit of self-reflection and comparison.

Write something you are passionate about, without thinking. Rant, rave and don’t worry about form.  Once you have something compare and contrast with your favorite bloggers.  Take a few notes about similarities and differences. This will help you determine your strengths and weaknesses.

For example, at the time I started blog work I was reading a lot of Cracked.com  articles. I liked their sarcastic style, and wit. However, I had a bad habit of laying it on a little thick, so I had to learn to tone it down for the sake of professionalism.

 Keep your Writing Interesting

A good writer for internet marketing can write about a subject that interests them the most.  A great internet marketing writer can take the most boring subject interesting.

Unless your advertising company is rolling in a lot of money, content creators will have little choice in the clients we are assigned to. Because we are far too broke to be turning down assignments.  This means that you are given the task of writing for a blog that may have an uninteresting topic or a topic that is foreign to you.

It’s up to you to not only inform the public but get them engaged in the content. If you fail to do that, then you aren’t doing your job.

So, how do you spice it up without clickbait? You ask questions and find the cool stuff.

Are you writing about cutting grass? Find out why we have lawns in the first place. I found out that dandelions and crabgrass were actually a crop at one point. That’s interesting!

Are you assigned to write about plastic surgery? Learn about its origins of it or the latest techniques in the field. The answers will surprise you and your readers. Life is wild, unpredictable, and outright fascinating because that is just how people are.

As long as you are tasteful, understand your target audience, and are authentic, you can talk about anything, even something you find boring at first.

Redheaded Baby Playing With Blocks

Make Content Easy To Understand

When writing for the Internet marketing field, you want to be as clear and concise as possible. Because in today’s digital world no one has a lick of patience.

If something is hard to read because the English is terrible, or you have a single block of text with no formatting, people are going to skip over it.

This is the Internet, a blunt and brutal place with a level of anonymity that most people take full advantage of. They are not going to give you a pity click or share your work if it is terrible. You want many people to share that content as much as possible. That is literally the point of internet marketing.

Conclusion

Whether you are from Huntsville, Alabama, or anywhere else in the world, you can make good content. It is just a matter of putting in an effort. Even if it all seems too hard at first. Trust me, you will be rewarded for it in time.

4 Industries that are Embracing Internet Marketing

Image by Photo Mix from Pixabay

It is no surprise to most people that technology is growing on insane levels. Ever since the Internet became a household necessity and not just a luxury, people have been utilizing it for all sorts of things. People of all classes, race, and financial circumstance all have equal access to information more than ever before. They can see and hear about parts of the world that most people could only dream about. And, they have access to all kinds of educational content that can boost business opportunities locally and worldwide.  The freedom that the information age has given individuals and local businesses cannot be an understatement.

So, it makes me and a few other people wonder, which industries or businesses are taking advantage of things like internet marketing the most? What businesses are taking advantage of the internet marketing explosion? Which ones are sticking with more traditional routes? Is there a chance that these industries might change tactics? So, I am going to compile a list of the five top industries that are embracing internet marketing.

Retail

Image by StockSnap from Pixabay

The first classification of groups that spend the most on digital advertising is the retail industry. This is little to no surprise to anyone who is familiar with the concept of retail marketing. After all, retail businesses have often been the industry pioneering different forms of advertising and sales methods. Also, it makes sense that retailers will turn to digital marketing the most, thanks to the shopping patterns of the average consumer. According to marketing researchers, “Nearly 60% of shoppers look up product information and prices while using their mobile phones in stores. ”  The range of mobile phone use in brick and mortar stores starts from research, digital coupons, and price comparison. So, it should make sense that retailers would need to invest in digital marketing if they want to be up to date in commerce practices.

Automotive

Image by Ulrich Dregler from Pixabay

This industry is surprisingly the second one that spends on digital advertising and internet marketing. The type of internet marketing spending that the auto industry is focusing on is more specific than retail. The auto industry’s main spending focus includes custom websites and the use of Facebook Ads.   The latest data involving automotive industries and Facebook ads seem to point to good results for dealerships.

According to a comScore study, the results of Facebook Ads for dealerships include:

”

• 37% increase in dealership visits
• 17% increase to dealership and automotive brand sites
• 11% increase in brand search activity
• 14% decrease in competitive model searches
• 3% decrease in competitive brand searches   “

Financial Services

Image by Rudy and Peter Skitterians from Pixabay

This is the third highest industry spending on internet marketing and digital ads. This is due in part for the demand for easier banking platforms. There is a greater emphasis on online banking than there has ever been in the last 5 years. While they do not measure specific ROI as most other industries do, they almost don’t need to. This is because a whopping 94% of uses in all age groups use online banking.  And the financial institutions who even use social media platforms like Facebook or Linkedin in the first place already have access to customer comments and opinions. What’s more, there is no homogenous content strategy in the financial industry. 75% of financial services marketers use different content strategies in place for each channel they have. They know how to cater to a very large audience.

Telecom

Image by Alberto Adán from Pixabay

This one is not particularly surprising. After all, internet usage tends to fall under telecommunications. These days, internet providers in America are often done through cable companies and telephone distributors. This is because,  according to one report, “Viewership of digital video—whether in long-form on over-the-top (OTT) platforms, or short-form on social platforms—continues to gain in popularity over live TV, especially among millennials and Gen Z. Advertisers hoping to reach these consumers are directing more ad dollars toward video formats.”

However, up until this point, there have been tensions between traditional media outlets and new media. Especially when it comes to marketing. This has lead to hybridization of advertising. Traditional platforms, like television stations, are advertising online through web platforms, like Youtube. Another example goes to radio stations and podcast groups. Usually, there is a common theme of relevance in regards to the two media platforms. In some instances, it is well received more than others. However, there is still a rise in spending from this industry.

Conclusion

The landscape of internet marketing and digital ad spending is changing based on the demand of customers and businesses alike. There is no guarantee that the platforms will pan out for everyone. But, if a business or a person can take the time to find the right audience, things can work in a marketer’s favor.

Navigating Influencer and Internet Marketing

Photo by Maddi Bazzocco on Unsplash

Marketing can be a great force for good. It can make people aware of products or services that can help with obstacles. It can promote charity and businesses that need extra help. Also, it can outright stimulate the economy by encouraging people to spend more.

However, just like everything else in life, there is a dark side to it. Anyone can purposely create false perceptions about a product, advertise something in a completely unethical way,  or outright connect a person with a product they shouldn’t have.  This is especially true when a new platform comes into play.

Influencer marketing, a type of marketing that relies on popular online personalities, is new enough for a lot of the shady side of internet marketing to peak through. The level of desperation to make an income online, combined with the inexperience of these influencers, creates a hotbed of issues. Issues that need ironing out through familiarity and legal measures.

As a company that studies and engages in internet marketing, we have a few suggestions for influencers and businesses. Suggestions that can create a strong internet marketing foundation. So, let’s talk about it.

Transparency is Key in Internet Marketing

Internet marketing is particularly susceptible to shady behavior because a lot of interactions are done on a pretty anonymous level. Deals can be made all the time with people not sharing the same physical space. You could go online on E-bay and buy someone’s junk without ever really talking to the person selling it if you want.

While it may work in the instance of small purchases for goods, when a person or a company’s reputation is on the line, it can get hairy. Doubly so if money has involvement in the situation.

So, if both the influencer and the business that wants someone to promote on their behalf want to make this work, they both need to be as transparent with one another as possible.

That does not mean that both parties need to make each other privy to every nuance and detail of the product or service rendered. However, if there is too little or outright false information between both parties, assumption, and falsehoods will replace facts and realistic expectation.

If an influencer is ignorant about what they are advertising, their whole career and reputation are at stake. Also, if a business relies on influencers who do not have a solid platform for advertising or the right target demographic, they are throwing away money to possible con-artists. Or, at the very least woefully undeserving and naive online users.

Photo by Patrick T’Kindt on Unsplash

Both Parties Need to Do their Research

If a company wants someone to act as an influencer for their product, just picking someone popular won’t do.  After all, influencers are usually part of a specific demographic. A niche crowd that fell in love with a specific personality, style of presentation, or subject matter.

Influencers bank entirely on their reputation. One that they have to maintain, and update to keep a fickle audience completely engaged.

Professional influencers often know how keep their audience engaged for long periods of time, and know how to conduct themselves in public within professional levels. But there are a lot of people on the internet that don’t have that skill set. Either that or they are far too new to have built one yet. That is why companies should research, thoroughly, who they want to back.

The same can be said of companies. They bank on their reputation but often have enough leeway on policies depending on size and monetary value. There are corporate giants like Disney and Coca Cola, who have a large amount of cultural and legal clout. Enough for them to get away with some things that influencers might not want to promote. Smaller businesses are less likely to get away with it, especially if they hit controversy far too early.

Both parties need to do due diligence through research on the front end.

Have there been any scandals as of late? If so, what was the nature of it? What is their target demographic? Does the product or the influencer content have an age limit? And how are the legalities civilly and federally handled? What internet marketing platform do they use? Is there any third party fees, and communication lines that need to be opened there? What boundaries are there for both the influencer and the company?

The Takeaway

It is very tempting to just throw money at the most popular thing on the internet marketing craze and hope that everything works out. However, it would be a great disservice to both parties if they go in blind. Popularity is not as long lasting as a reputation, so careful steps need to be measured.