Marketing, brand identity, and policy are not easy tasks. The more our country progresses in technology and communication the more the rules of marketing and company policy changes. To stand up for what we believe in and be willing to hold ourselves accountable for our actions sounds good. If anything it sounds perfectly idealistic. But …
Tough Choices in Marketing: Should My Business Take a Side? Read More »
Marketing and other business relationships are often dictated by a simple rule of exchange. One person or group of people recognizes a need, then another person or group of people fulfills that need in exchange for another good or service. Money is often a shortcut or an implied promise that acts as a go between …
Interesting Trends in Healthcare Because of COVID-19 Read More »
All you have to do is be alive since January to realize that the rules have been changing all over the world since the existence of Covid-19. From something as small as personal habits to something as massive as international policy, everything changed. So, institutions, and the people in them are trying to adapt to …
Interesting Healthcare Marketing Trends During Covid-19 Read More »
Gulf Shores, AL – It is not easy to manage a business in general, let alone one in the wake a natural disaster. And that is what this pandemic is, a natural disaster. However, it is doubly frustrating because it is not a threat that you see or fight. For the most part it is …
How Small Businesses can Rekindle Relationships with their Customers Read More »
Gulf Shores, AL – The face of business and the economy is changing again. And not many business owners are very happy with it happening the way it has. This is understandable because when that happens people get confronted with the ugly realization that their entire livelihoods are at the whims of an environment. The …
Reopening and Restructuring Business with SEO Services Read More »
In this semi-weekly edition of the wonderful Purple Tie Guys Podcast, we talk about what’s happening during our time in quarantine. We discuss what healthcare providers should be doing to help their businesses while they’re in lock down. And we discuss whether it’s safe to go through drive-thrus at all.
Anyone in the medical field for any amount of time would be aware of HIPAA procedures in their workplace. For those unfamiliar, HIPAA is short for the 1996 Health Insurance Portability and Accountability Act. It’s a federal law with a purpose to provide the ability to transfer and continue health coverage, reduce health care fraud, …
It is no secret that all of what is going on right now is throwing us for a loop. Business owners are trying to navigate an unpredictable economy. People are trying to figure out just how to pay for essentials while waiting for the pandemic to blow over. Some of them are in the thick …
How Do Businesses and People in Marketing Handle the Coronavirus? Read More »
In today’s episode we sit down virtually with Stoli, an entrepreneur from New Jersey and long time collaborator with Robert, to talk about the COVID 19 epidemic and what we, as digital marketers, can do for the healthcare industry. You can find Stoli at his digital home: https://apostolitsilikas.com/ or over at https://implantpatientsondemand.com/. We also mentioned Care Credit, here’s …
Episode 34: Please Welcome Apostoli “Stoli” Tsilikas Read More »
This is a continuation from the previous podcast topic: When you can do something, but it’s not really a good idea to do that thing that you can do. It’s not that you aren’t completely capable of doing the thing, but maybe you just can’t do it to the point of being profitable for you …