Tricia White

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What Defines a Business During a Disaster- What I Learned About Marketing

A few days ago I, the author of this blog post, celebrated my 32nd birthday with Cherry Garcia ice cream and video games with my family. I’d like to think, my age puts me in a unique position in life. Because I grew up in a timeline of significant events. I remember in my childhood …

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The Art of Digital Marketing: Finding an Opportunity Despite Threats

So, there are articles clamoring about how businesses, hospitals, and everything in between are dealing with various threats. “Coronavirus creating disruption in marketing, “Is the digital marketing industry doomed to fail”, and “How are digital marketers going to handle the stock market crash “. Thanks to the very nature of our jobs, digital marketing for …

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Why is Google Phasing Out Cookies and what Does it Mean for Medical Marketing?

For as long as the internet has become a mainstream concept, people have been aware of cookies. Whether you regularly clear them from your browser or look at a pop up that tells you about them, most people don’t really think too much about what they are. We just accept them as part and parcel …

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The Difference Between Engaging Medical Content, and Fake News

Let’s be honest, coming up with original content for your website and social media page is hard. In an age where information is becoming its own form of advertising, the internet is constantly expanding that information at a rapid rate. However, there is a lot of information out there, and there are multiple avenues of …

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Building an Online Reputation for your Practice through Backlinks

Imagine yourself as someone who just moved somewhere far away. You are in unfamiliar territory with rules that are slightly different but still important to follow, and you may not have all the resources and information that you need to navigate everything right away. So, what can you do to integrate yourself into this new …

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