Mobile Phones and the Future of Healthcare Marketing People have changed the way they see medical care. Over the last thirty to forty years, medical insurance, politics, and other factors made us see both caretakers and patients differently. Paranoid non-compliant patients and lawsuit wary doctors are both apprehensive about the very act of communicating, in …
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Healthcare Marketing Advice: How to Gain and Keep your Patients It is difficult to market yourself when it comes to the medical field. Doctors, up until this point are not used to advertising for themselves. People just go to the doctor when they are sick and that is that. But today’s for profit healthcare landscape, …
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The Healthcare Marketplace: What do Patients Think about When Choosing a Doctor? The interesting thing about the medical industry, in general, was that it did not originate as a good or service. Doctors, and medical practitioners, for the longest time in human history, were caregivers. Caregivers who know it was their ethical and spiritual obligation …
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Medical Marketing Challenges – Finding a Voice Marketing, as a rule of thumb, is not an easy task. If everybody could do it, then there would be no competitive market as we know it. It also requires an entirely different skill set compared to people who work in other professions. Because up until very recently, …
Unique Healthcare Marketing Challenges: HIPPA and Technology Communication and privacy have changed over the last few decades. There is no argument there. As technology grows at a rapid rate, people are trying to make laws, and enforce a level of order to catch up with that growth rate. It is also true in the medical …
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Unique Obstacles in Healthcare Marketing: Interdepartmental Communication Various trades or services that exist have their own terms, rules, and ideas that revolve around them. It’s why you don’t expect a marketer to perform a surgery. That’s why most doctors don’t have time or the knowhow to market their own location outside of basic instruction on …
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I was browsing through Medium.com earlier today and stumbled upon an article that perfectly explains what I’ve been trying to articulate for a very long time. The year was 2005. I was a newly hired computer repair person that went into other businesses to help them with everyday computer stuff. Hook up this printer. I …
Google Algorithm Update “Medic” Wreaks Havoc On The Medical Industry Most people aren’t aware that Google is constantly changing stuff behind the scenes, making your search experience easier and search results more relevant. To that end, we wanted to let you know about the most recent update, labeled “Medic.” The label “Medic” was given to …
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Everything You Need To Know About Hiring A Marketing Consultant Marketing Consultant is not an easy job, but in the digital age, it feels like there is so much to keep track of. Metrics, trends, and analytics data are more accessible than ever, but at the same time, it takes such a great effort cognitive- …
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We were lucky enough to be able to donate this wonderful video to the 3rd Street Boys & Girls Club of Decatur. Those kids are amazing! I’ll add the donation button as soon as I get the link, but in the meantime, call them! Give them the support they need. Also, we were awarded a …