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The Healthcare Marketplace: What do Patients Think about When Choosing a Doctor? The interesting thing about the medical industry, in general, was that it did not originate as a good or service. Doctors, and medical practitioners, for the longest time in human history, were caregivers. Caregivers who know it was their ethical and spiritual obligation …

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Medical Marketing Challenges – Finding a Voice Marketing, as a rule of thumb, is not an easy task. If everybody could do it, then there would be no competitive market as we know it. It also requires an entirely different skill set compared to people who work in other professions. Because up until very recently, …

Medical Marketing Challenges – Finding a Voice Read More »

The Healthcare Marketplace: What do Patients Think about When Choosing a Doctor? The interesting thing about the medical industry, in general, was that it did not originate as a good or service. Doctors, and medical practitioners, for the longest time in human history, were caregivers. Caregivers who know it was their ethical and spiritual obligation …

The Healthcare Marketplace: What do Patients Think about When Choosing a Doctor? Read More »

Unique Healthcare Marketing Challenges: HIPPA and Technology Communication and privacy have changed over the last few decades. There is no argument there. As technology grows at a rapid rate, people are trying to make laws, and enforce a level of order to catch up with that growth rate. It is also true in the medical …

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