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healthcare marketing

Episode 25: I Want the 18 TB 12 Max Quad Pro … You Know … Whatever

What happens when everything turns into a subscription? Your phone. Your house. Your car. Everything. We’ve got subscriptions for healthcare, subscriptions for iPhones, heck, even Volvo is offering a subscription for new Volvo vehicles! We talk about the pros and cons of the subscription life and how it affects businesses and consumers.

healthcare marketing

Episode 24: The Electric Company Called Me And Said, “$800, Please!”

Happy New Year! 2020: The Year of Hindsight, The Year of 20/20 Vision! There. Done with those lame ass jokes. We can move on now. This episode is all about creating content, and how you can use your other activities to generate content. We talk about creating courses to sell or give away on your …

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healthcare marketing

Episode 23: Where they get out there and graffle? Grapple? Giraffes.

This rambling disaster of an episode starts off with us discussing creating a brand for a new company and transitions into reminiscing about past business ventures and what we did wrong with them. The moral of the story is if you want to be a serial entrepreneur you need to be ready to fail because …

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healthcare marketing

Episode 22: Just A Five Pound Box of Random Chocolates Shoved In

Merry Christmas! It’s that time of year, folks. And what better way to move capitalism forward than by buying gifts for all your clients? We went a little overboard with our purchases, but that’s okay. We made our clients feel special, and that’s all that matters in the end. Also, Robert feels like he’s being …

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healthcare marketing

Episode 21: We’re Gonna Sue Them and Make a Ton of Money

Today we’re going to get slightly (very slightly) political and talk about ADA compliance. But Blake, I hear you saying through your computer screens, what does ADA compliance have to to with marketing and websites and the internet? We’ll, Karen, it has a lot to do with, and we break down some of the dos …

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healthcare marketing

Episode 20: Are You Going To Break In At Night And Say I’m Going To Run Facebook Ads?

Today we’re answering some burning questions from “the internet.” These questions were found in several of the free marketing groups that Robert is part of. He tries to steer people in the right direction, but then he gets hit with questions like these. Stick around for some really hard hitting questions!

healthcare marketing

Episode 19: Hang On, I’ve Gotta Valley Girl This

When you have a customer that you’ve completed the work for and they’re ready to move on, there’s NO REASON to force them to stay. If they’ve completed their contractual obligation and they want to move their website to another host, Let. Them. Go.  By forcing someone to stay with you after they’re ready to …

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healthcare marketing

Episode 18: Our Embroidered Shirts Looked Banger

Not to sound too much like a middle-aged white dude, but our embroidered shirts DID look banger. In this episode we talk about the Southern Medical Association Regional Assembly in Birmingham, AL. and what it took to for Robert get up on stage after a 20 year hiatus. We met a LOT of doctors this …

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Mobile Phones and the Future of Healthcare Marketing

Mobile Phones and the Future of Healthcare Marketing People have changed the way they see medical care. Over the last thirty to forty years, medical insurance, politics, and other factors made us see both caretakers and patients differently. Paranoid non-compliant patients and lawsuit wary doctors are both apprehensive about the very act of communicating, in …

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Healthcare Marketing Advice: How to Gain and Keep your Patients

Healthcare Marketing Advice: How to Gain and Keep your Patients It is difficult to market yourself when it comes to the medical field. Doctors, up until this point are not used to advertising for themselves. People just go to the doctor when they are sick and that is that.  But today’s for profit healthcare landscape, …

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