The most effective way to grow your healthcare business is not taking giant leaps ahead. Instead, you must take frequent trips back to the basics of how you slowly phased out your healthcare marketing strategy. And to be fair, there’s no reason to be ashamed of this approach. Athletes, actors, artists, and people in several other professions use tried and tested …
For a healthcare business or a doctor’s service in Huntsville, Alabama, healthcare marketing is a vital cog in the revenue machine. Without a detailed strategy, attracting new patients, and retaining old ones can be difficult. Moreover, if you start ignoring its impact on your business, you might see the effects sooner rather than later. The …
Healthcare Marketing: It’s Impact and Why It’s Most Important Read More »
What exactly is healthcare marketing? Does it mean that your general physician is sharing random facts about the human body on their Facebook? Or does it mean that your orthopedic surgeon will post Snapchat stories of people who have a miraculous recovery after a knee-replacement? Is healthcare marketing the newsletter you receive ever-so-often from your …
The Best Healthcare Marketing and the Digital Age Read More »
Your website design is subjective. What might be attractive and appealing to you might not be enticing to a different website visitor. To some extent, keeping the design of your website unique so it aligns with your user base is necessary – but there’s always a limit to what you can do. There is no debate that …
With most customers nowadays relying on brand image when buying products, creating a successful branding strategy has become more important than ever. Whether you have a medium sized online business, or a large brand, you still need to keep it up to date. With the rapidness at which customer values and behavior changes nowadays, it …
3 Steps To Improve Your Business By Redesigning Your Logo Read More »
Most website owners think that SEO (search engine optimization) is complicated and isn’t worth their time. When actually, mastering this vital skill isn’t hard (the basics are easy!). But can the basics alone work to your advantage and help you rank on a search engine? Well – no. But to move towards more advanced SEO strategies, you …
SEO Strategies: 4 Essential Things You Must Know That Will Make Your Practice Better Read More »
Healthcare marketing has become a need of the time because of changing psychographics. Read on to know why healthcare advertising is important.
Whether you’re trying to acquire a new patient or grow your organization altogether, your marketing strategy will play a huge role in your success. Because of healthcare marketing strategies that focus more on cut-throat red ocean competition rather than innovative blue ocean techniques, competing in the 2020 healthcare sector has got wild. COVID-19 has introduced a …
Back in the day, if a provider wanted their practice to be noticed, it had to film a TV commercial. But compared to the 1960s, when the marketing world had a plethora of aggressive ad agencies – times have changed. Now, the digital landscape has revolutionized the way we present our services to the customers. …
Paid Media vs Earned Media for Healthcare Providers Read More »
In this semi-weekly edition of the wonderful Purple Tie Guys Podcast, we talk about what’s happening during our time in quarantine. We discuss what healthcare providers should be doing to help their businesses while they’re in lock down. And we discuss whether it’s safe to go through drive-thrus at all.