Whether you’re trying to acquire a new patient or grow your organization altogether, your marketing strategy will play a huge role in your success. Because of marketing strategies that focus more on cut-throat red ocean competition rather than innovative blue ocean techniques, competing in the 2020 healthcare sector has got wild. COVID-19 has introduced a new …
Back in the day, if a provider wanted their practice to be noticed, it had to film a TV commercial. But compared to the 1960s, when the marketing world had a plethora of aggressive ad agencies – times have changed. Now, the digital landscape has revolutionized the way we present our services to the customers. …
Paid Media vs Earned Media for Healthcare Providers Read More »
In this semi-weekly edition of the wonderful Purple Tie Guys Podcast, we talk about what’s happening during our time in quarantine. We discuss what healthcare providers should be doing to help their businesses while they’re in lock down. And we discuss whether it’s safe to go through drive-thrus at all.
In today’s episode we sit down virtually with Stoli, an entrepreneur from New Jersey and long time collaborator with Robert, to talk about the COVID 19 epidemic and what we, as digital marketers, can do for the healthcare industry. You can find Stoli at his digital home: https://apostolitsilikas.com/ or over at https://implantpatientsondemand.com/. We also mentioned Care Credit, here’s …
Episode 34: Please Welcome Apostoli “Stoli” Tsilikas Read More »
This is a continuation from the previous podcast topic: When you can do something, but it’s not really a good idea to do that thing that you can do. It’s not that you aren’t completely capable of doing the thing, but maybe you just can’t do it to the point of being profitable for you …
So, this episode is definitely PG-13 because of mild language. While trying to explain how you get from “teeth whitening” to “anal bleaching” you really have to put a PG-13 label on there. And it’s a wild ride, let me tell you! But in all seriousness, we touch on a few topics regarding letting people …
Episode 32: When You CAN Do Something But You Shouldn’t Do Something Read More »
This week we talk about communication. We delve into the wonderful, terrible world of corporate/business email. We also talk about a host of other things including: Slack Facebook Messenger Zoom Skype Google Hangouts WhatsApp Here is our referral link to get G Suite – https://refergsuite.app.goo.gl/rBLF Use this code for 20% off your first year basic plan …
Episode 31: We’re spitballing this entire episode, just so you know! Read More »
In this episode we explain why we skipped a week. The beach may have been involved. Then we discuss a lot of things, including why the parking spots at … not … the … beach … are outlined in weird rectangles. Enjoy!
Today we talk about Lead Magnets! It’s really interesting what people will give away for some of your information, if not for some money. Then we get into the muddy waters of the Virtual Assistant. We also ramble a good bit. Enjoy!
This episode is all about automations that are removing the need for human operators. This could be something as dangerous as rescuing people from a burning building, or something as mundane as taking an order at a fast food restaurant. We also touch on electric, self-driving vehicles. Here’s the link to the Tesla Semi we …
Episode 28: How Hot Is That Volcano? Get A Sample. Use Your Hands. Read More »