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Dental Practice Marketing that Gets Results!

Dental Practice Marketing that Gets Results!

Dental office marketing and advertising that can bridge the gap

There are a plethora of obstacles that general practitioners face, especially when it comes to the dental industry. Patient anxiety, economic factors, and a lack of general awareness  of your business can make it difficult for general dental practitioners to make in the market. However, we can help!

Get audience attention by addressing their pain and what you can do to meet their needs.

What marketing for your clientele boils down to is winning the trust of prospective patients. And the only way to build trust is to address the issues of the client. Maybe the mistrust comes from miseducation about dentistry and oral health? Maybe they haven’t been aware of the improvements in oral treatment over the years? Or, they are afraid they cannot afford it.

Whatever a reason, the only way you can gain the trust of a potential client is to address their concerns with authenticity and respect. This approach is a tried and true method of marketing that has existed back in the days before print, and it is a guarantee of not just new business but repeat business as well.

We have the tools to help send the right message to prospective and repeat clients

At Purple Tie Guys Dental Marketing Division, we understand the importance of sending the right message to the right people at the right time and place. Not everyone responds to advertising and marketing the same way, so we look at the needs and habits of your target audience, so we can increase your chances at a positive client response to your business offer.

We understand the importance of both digital marketing formats and take all of that into consideration before coming up with a personalized and comprehensive marketing plan with the right emphasis on the right people.

Our experience combined with technological resources at our fingertips can take your marketing to the next level, leaving you the time and energy to focus more on your dental practice.

Our advertising and marketing services can meet all your needs.

The strategies that we employ are a far cry than most of our competition. Instead of merely focusing on the advertising aspect of marketing, and temporary campaigns, our approach offers long lasting results over time, as well as an immediate boost in revenue.  This is a product of our training and techniques that rely on understanding the very fabric of digital advertising as well as marketing techniques.

What we focus on includes but is not limited to:

 

  • Local SEO – We put you on the literal map by indexing your business on search engines that are specifically track business locations.
  • Search Engine Optimization – We help you rank on organic search engine results that are relevant to your practice.
  • Pay Per Click – We can also set up ads that can grab attention and offer a call to action.
  • Website Development – We can optimize your webiste with content and a layout that will look impressive on phones, tablets, and desktops all over

 

By |2019-08-12T14:14:38-05:00August 12th, 2019|Post|0 Comments

A Healthcare Digital Marketing Agency Dedicated to Doctors and Patients Alike!

A Healthcare Digital Marketing Agency Dedicated to Doctors and Patients Alike!

When most people think of marketing, they think of men in business suits who are only focused on the bottom line. Usually, without putting the quality of results and long term happiness of our clients or their patients first. However, we are a different type of marketing agency.

Our kind of marketing is super targeted. The kind that matches the people who are looking for services with the same services who are in need of customers.

We do this by specializing in the use of technology, marketing information, and reputation management skills to get your practice the results that you are looking for. When done properly, your profits, reputation, and client numbers will grow.

Our four main digital marketing techniques involve the use of:

  • Local SEO
  • Search Engine Optimization (SEO)
  • Pay Per Click
  • Website Development

Hiring a healthcare digital marketing team is not something that should be taken lightly,. After all, hiring any marketing company requires an investment of time and money. However, we have plenty of information available on our website, so feel free to explore.

 

If you want to talk to someone directly, contact us here!

 

By |2019-08-12T14:04:11-05:00August 12th, 2019|Post|0 Comments

Gmail is the new AOL (but hear me out)

I was browsing through Medium.com earlier today and stumbled upon an article that perfectly explains what I’ve been trying to articulate for a very long time.

The year was 2005. I was a newly hired computer repair person that went into other businesses to help them with everyday computer stuff. Hook up this printer. I can’t connect to the internet. Why is my screen blank? Things of that nature. And I got called out to a LOT of businesses. And the first impression I had of any of them was their business card.

From that business card I could easily tell how much money the owners of the company put into their business. Here’s the benchmarks. High quality paper? Check. Interesting or memorable logo/wordmark? Check. And then, the last, but very crucial, thing. Email address. cardetailingforyou@aol.com. Nope. That’s a dead sign that either a) they aren’t putting as much into their business as they should, or b) they didn’t think that the internet was going to affect them in any measurable way.

That was 13 years ago.

Now, here we are in 2019, and business cards are, surprisingly, still a thing. And those benchmarks still hold true. Cards are made of a good material (we can do plastic and even metal cards now, woohoo!)? Check. Memorable or interesting logo/wordmark? They’re all starting to look a bit like iPhone app icons, but sure. Okay. Next. Email address. ThisIsASuperCoolCompany@gmail.com. Nope. Sorry. Not buying it.

From the article:

Let’s say you have a company XYZnABC. If I’m a customer, I expect your business card to tell me to contact you on your phone or by emailing you at supercoolperson@xyznabc.com (we can talk about websites some other time). If instead, your card shows an email address of supercoolpersonnotreally@gmail.com, then the deal’s over.

Again, show me through your email you’re invested in your job/business and product/service through putting in a little effort.

I 100% agree.

Take Rusty’s advice. Invest in a domain. It’s less than $100 a year. You’ll reap so many benefits from having it.

There. Now MY rant is done.

By |2019-01-18T15:03:51-05:00January 18th, 2019|Post|Comments Off on Gmail is the new AOL (but hear me out)

Episode 8: My chin is the opposite of big

Over the course of this 48-ish minute rant, we cover cold-calling companies (say that 3 times fast), hiring people from overseas and all over the US, and inevitably, we talk about *sigh* “laptop life.”

I’ve got my own very different views of laptop life and cell phone life that I won’t get into here. You should put your head into the culture for just a minute or two and gather your own opinions. Needless to say, but I’M GONNA SAY IT ANYWAY, I despise the fantasy that people portray as the digital nomad / laptop life / cell phone life.

Also, beware when hiring people using services such as Upwork. Upwork, by and by, are a pretty good company. They make finding, hiring, and paying people to do your freelance work very easy. They also make you, and your freelancers, pay for that ease. To the tune of 7% from the client and 20% (20 f#*$ing %!) from the freelancers themselves. It’s outrageous. It’s also super easy to use.

By |2018-12-16T12:33:18-05:00December 16th, 2018|Post|Comments Off on Episode 8: My chin is the opposite of big

Episode 7: If They Aren’t A Scammer I’ll Give You A Crisp $20 Bill

Have you ever had your Google My Business listing taken away? Happened to me. It was very stressful, and it took a full 3 days to get it back. All be it without (spoilers) our reviews. Yep. Our wonderful, well written, glowing reviews that all of our satisfied customers have left us, gone. Blinked out of existence by an angry Google.

Oh, and an Apple (possibly, we’re not 100% on this yet) employee decided that taking a dump on one of our paid advertisements was a good idea. Do you think it’s a good idea? Here’s a hint: It’s not. There’s no reason for an employee of a company that we do repairs for should ever interact with our advertisements. Especially not to do what he did. Listen on and be amazed.

By |2018-12-02T22:13:17-05:00December 2nd, 2018|Post|Comments Off on Episode 7: If They Aren’t A Scammer I’ll Give You A Crisp $20 Bill

Episode 6: They Could Literally Serve Me Hot Garbage

Today we discuss the client/customer who’s never happy, no matter what you do. And we get interrupted about half way through by a phone call from my Mom. Stay tuned! Also, happy Thanksgiving, everyone! We hope you’re having a safe and wonderfully awkward family dinner with that one aunt that no one likes. You know the one.

By |2018-11-25T08:23:15-05:00November 25th, 2018|Post|Comments Off on Episode 6: They Could Literally Serve Me Hot Garbage

Google Algorithm Update “Medic” Wreaks Havoc On The Medical Industry

Google Algorithm Update “Medic” Wreaks Havoc On The Medical Industry

Most people aren’t aware that Google is constantly changing stuff behind the scenes, making your search experience easier and search results more relevant. To that end, we wanted to let you know about the most recent update, labeled “Medic.”

The label “Medic” was given to this latest change because it primarily targets health industry websites. Although, other sites were affected by the most recent changes, as well, the health and medical industry were the primary focus because of the uptick in recent “gray” area websites that could be seen as more of a scam than a legitimate business or company.

Your Money or Your Life

Another area affected is YMYL, or Your Money or Your Life; websites about banking, wellness, insurance, etc. Google gives some guidelines for YMYL sites, but I’ll paraphrase.

Basically it’s any site that asks for personally identifiable information (driver’s license, bank account, etc), pages that allow purchases (any page that lets you buy something), pages that give medical information that could impact your well-being, pages that give advice on major life decisions (like parenting, buying a house or car, etc.), and pages that offer advice on major life issues (like legal or financial advice).

When asked, Google said that if your website was affected, there isn’t anything you can do to immediately change the shift in search position.

If you were shifted up, it was because your website was seen to give more value than the sites that were shifted below you. If you were shifted down, it was to give sites that were previously overlooked more prominence, since they were “previously under-rewarded,” according to Google.

“What can I do if I was pushed down?!”

I hear you crying out. If you’re already putting out quality content on a regular basis, then you’re already doing it. Google says that over time, your site may rise relative to other pages if it proves to be more authoritative than the rest.

If you’re not currently producing quality content (blog posts, podcasts, or video), I’d suggest you start. By producing content about your business, you’ll be more likely to be pushed to the top of Google search results. Just don’t expect changes overnight. Search engine optimization is a long game.

If you’re not sure if you’ve been affected and want to find out, give us a call at (256) 585-6425 x 101 or schedule a time to chat at https://purpletieguys.com/book .

For a more in-depth analysis of the algorithm update, check out Search Engine Land’s article.

By |2018-11-21T13:03:18-05:00November 21st, 2018|Post|Comments Off on Google Algorithm Update “Medic” Wreaks Havoc On The Medical Industry

Episode 5: Soak An Entire Roll Of Toilet Paper In Kerosene

Guys and gals, we’re still trying to hash out this whole Mac Mini situation. And we detail portions of it in this episode. We also obtusely discuss the scammer situation in the after market sales arena. To sum it up for you here: It’s bad. Like, real bad. To the point that I ended up just taking my listings down because I never got any legitimate offers from actual local people. So, beware scammers when trying to sell your used items.

We discussed Apple. Again. A lot. Sorry not sorry.

And we bought a Chromebox! Having a full fledged, fully functional browser on your TV is kind of surreal. Something that pre-teen me would have salivated over.

Enjoy!

By |2018-11-18T08:43:12-05:00November 18th, 2018|Post|Comments Off on Episode 5: Soak An Entire Roll Of Toilet Paper In Kerosene

Episode 4: It’s Gonna Be A Power Horse Computer

It’s interesting when you’re trying to purchase a used Apple product. People tend to have an overblown sense of what the price should be for something. A 6 year old computer, even an Apple computer, isn’t worth several hundred dollars. But I digress.

We get off to a great start complaining about a review for the Mac Mini. And we made some truly insightful things about the Mac products gained through this terrible review.

There’s a brief discussion about why you’ll never see Mac OS X available for purchase without Mac hardware.

Later we also talked about the differences between Microsoft’s business model versus Apple’s business model.

 

By |2018-11-11T11:23:13-05:00November 11th, 2018|Post|Comments Off on Episode 4: It’s Gonna Be A Power Horse Computer

Episode 3: Fresh Baked Lies

Well, we managed to squeeze another podcast out this week. This one is all about the Apple Keynote that dropped on Oct. 30th. They introduced a new MacBook Air, a new Mac Mini, and a new iPad Pro. All with impressive hardware spec bumps.

We get into a bit of a discussion about a YouTube reviewer who reviewed the keynote, claiming that the new iPad is for the 1%. We also discuss the futility of upgrading your Mac products.

By |2018-11-04T11:53:13-05:00November 4th, 2018|Post|Comments Off on Episode 3: Fresh Baked Lies