Today we’re going to get slightly (very slightly) political and talk about ADA compliance. But Blake, I hear you saying through your computer screens, what does ADA compliance have to to with marketing and websites and the internet? We’ll, Karen, it has a lot to do with, and we break down some of the dos …
Episode 21: We’re Gonna Sue Them and Make a Ton of Money Read More »
Today we’re answering some burning questions from “the internet.” These questions were found in several of the free marketing groups that Robert is part of. He tries to steer people in the right direction, but then he gets hit with questions like these. Stick around for some really hard hitting questions!
When you have a customer that you’ve completed the work for and they’re ready to move on, there’s NO REASON to force them to stay. If they’ve completed their contractual obligation and they want to move their website to another host, Let. Them. Go. By forcing someone to stay with you after they’re ready to …
Episode 19: Hang On, I’ve Gotta Valley Girl This Read More »
Not to sound too much like a middle-aged white dude, but our embroidered shirts DID look banger. In this episode we talk about the Southern Medical Association Regional Assembly in Birmingham, AL. and what it took to for Robert get up on stage after a 20 year hiatus. We met a LOT of doctors this …
Episode 18: Our Embroidered Shirts Looked Banger Read More »
Mobile Phones and the Future of Healthcare Marketing People have changed the way they see medical care. Over the last thirty to forty years, medical insurance, politics, and other factors made us see both caretakers and patients differently. Paranoid non-compliant patients and lawsuit wary doctors are both apprehensive about the very act of communicating, in …
Mobile Phones and the Future of Healthcare Marketing Read More »
Healthcare Marketing Advice: How to Gain and Keep your Patients It is difficult to market yourself when it comes to the medical field. Doctors, up until this point are not used to advertising for themselves. People just go to the doctor when they are sick and that is that. But today’s for profit healthcare landscape, …
Healthcare Marketing Advice: How to Gain and Keep your Patients Read More »
The Healthcare Marketplace: What do Patients Think about When Choosing a Doctor? The interesting thing about the medical industry, in general, was that it did not originate as a good or service. Doctors, and medical practitioners, for the longest time in human history, were caregivers. Caregivers who know it was their ethical and spiritual obligation …
The Healthcare Marketplace: What do Patients Think about When Choosing a Doctor? Read More »
Medical Marketing Challenges – Finding a Voice Marketing, as a rule of thumb, is not an easy task. If everybody could do it, then there would be no competitive market as we know it. It also requires an entirely different skill set compared to people who work in other professions. Because up until very recently, …