Dental Practice Marketing that Gets Results!

Dental office marketing and advertising that can bridge the gap

There are a plethora of obstacles that general practitioners face, especially when it comes to the dental industry. Patient anxiety, economic factors, and a lack of general awareness  of your business can make it difficult for general dental practitioners to make in the market. However, we can help!

Get audience attention by addressing their pain and what you can do to meet their needs.

What marketing for your clientele boils down to is winning the trust of prospective patients. And the only way to build trust is to address the issues of the client. Maybe the mistrust comes from miseducation about dentistry and oral health? Maybe they haven’t been aware of the improvements in oral treatment over the years? Or, they are afraid they cannot afford it.

Whatever a reason, the only way you can gain the trust of a potential client is to address their concerns with authenticity and respect. This approach is a tried and true method of marketing that has existed back in the days before print, and it is a guarantee of not just new business but repeat business as well.

We have the tools to help send the right message to prospective and repeat clients

At Purple Tie Guys Dental Marketing Division, we understand the importance of sending the right message to the right people at the right time and place. Not everyone responds to advertising and marketing the same way, so we look at the needs and habits of your target audience, so we can increase your chances at a positive client response to your business offer.

We understand the importance of both digital marketing formats and take all of that into consideration before coming up with a personalized and comprehensive marketing plan with the right emphasis on the right people.

Our experience combined with technological resources at our fingertips can take your marketing to the next level, leaving you the time and energy to focus more on your dental practice.

Our advertising and marketing services can meet all your needs.

The strategies that we employ are a far cry than most of our competition. Instead of merely focusing on the advertising aspect of marketing, and temporary campaigns, our approach offers long lasting results over time, as well as an immediate boost in revenue.  This is a product of our training and techniques that rely on understanding the very fabric of digital advertising as well as marketing techniques.

What we focus on includes but is not limited to:

• Local SEO – We put you on the literal map by indexing your business on search engines that are specifically track business locations.
• Search Engine Optimization – We help you rank on organic search engine results that are relevant to your practice.
• Pay Per Click – We can also set up ads that can grab attention and offer a call to action.
• Website Development – We can optimize your webiste with content and a layout that will look impressive on phones, tablets, and desktops all over

A Healthcare Digital Marketing Agency Dedicated to Doctors and Patients Alike!

When most people think of marketing, they think of men in business suits who are only focused on the bottom line. Usually, without putting the quality of results and long term happiness of our clients or their patients first. However, we are a different type of marketing agency.

Our kind of marketing is super targeted. The kind that matches the people who are looking for services with the same services who are in need of customers.

We do this by specializing in the use of technology, marketing information, and reputation management skills to get your practice the results that you are looking for. When done properly, your profits, reputation, and client numbers will grow.

Our four main digital marketing techniques involve the use of:

• Local SEO
• Search Engine Optimization (SEO)
• Pay Per Click
• Website Development

Hiring a healthcare digital marketing team is not something that should be taken lightly,. After all, hiring any marketing company requires an investment of time and money. However, we have plenty of information available on our website, so feel free to explore.

If you want to talk to someone directly, contact us here!

I was browsing through Medium.com earlier today and stumbled upon an article that perfectly explains what I’ve been trying to articulate for a very long time.

The year was 2005. I was a newly hired computer repair person that went into other businesses to help them with everyday computer stuff. Hook up this printer. I can’t connect to the internet. Why is my screen blank? Things of that nature. And I got called out to a LOT of businesses. And the first impression I had of any of them was their business card.

From that business card I could easily tell how much money the owners of the company put into their business. Here’s the benchmarks. High quality paper? Check. Interesting or memorable logo/wordmark? Check. And then, the last, but very crucial, thing. Email address. cardetailingforyou@aol.com. Nope. That’s a dead sign that either a) they aren’t putting as much into their business as they should, or b) they didn’t think that the internet was going to affect them in any measurable way.

That was 13 years ago.

Now, here we are in 2019, and business cards are, surprisingly, still a thing. And those benchmarks still hold true. Cards are made of a good material (we can do plastic and even metal cards now, woohoo!)? Check. Memorable or interesting logo/wordmark? They’re all starting to look a bit like iPhone app icons, but sure. Okay. Next. Email address. ThisIsASuperCoolCompany@gmail.com. Nope. Sorry. Not buying it.

From the article:

Let’s say you have a company XYZnABC. If I’m a customer, I expect your business card to tell me to contact you on your phone or by emailing you at supercoolperson@xyznabc.com (we can talk about websites some other time). If instead, your card shows an email address of supercoolpersonnotreally@gmail.com, then the deal’s over.

Again, show me through your email you’re invested in your job/business and product/service through putting in a little effort.

I 100% agree.

Take Rusty’s advice. Invest in a domain. It’s less than $100 a year. You’ll reap so many benefits from having it.

There. Now MY rant is done.

Google Algorithm Update “Medic” Wreaks Havoc On The Medical Industry

Most people aren’t aware that Google is constantly changing stuff behind the scenes, making your search experience easier and search results more relevant. To that end, we wanted to let you know about the most recent update, labeled “Medic.”

The label “Medic” was given to this latest change because it primarily targets health industry websites. Although, other sites were affected by the most recent changes, as well, the health and medical industry were the primary focus because of the uptick in recent “gray” area websites that could be seen as more of a scam than a legitimate business or company.

Your Money or Your Life

Another area affected is YMYL, or Your Money or Your Life; websites about banking, wellness, insurance, etc. Google gives some guidelines for YMYL sites, but I’ll paraphrase.

Basically it’s any site that asks for personally identifiable information (driver’s license, bank account, etc), pages that allow purchases (any page that lets you buy something), pages that give medical information that could impact your well-being, pages that give advice on major life decisions (like parenting, buying a house or car, etc.), and pages that offer advice on major life issues (like legal or financial advice).

When asked, Google said that if your website was affected, there isn’t anything you can do to immediately change the shift in search position.

If you were shifted up, it was because your website was seen to give more value than the sites that were shifted below you. If you were shifted down, it was to give sites that were previously overlooked more prominence, since they were “previously under-rewarded,” according to Google.

“What can I do if I was pushed down?!”

I hear you crying out. If you’re already putting out quality content on a regular basis, then you’re already doing it. Google says that over time, your site may rise relative to other pages if it proves to be more authoritative than the rest.

If you’re not currently producing quality content (blog posts, podcasts, or video), I’d suggest you start. By producing content about your business, you’ll be more likely to be pushed to the top of Google search results. Just don’t expect changes overnight. Search engine optimization is a long game.

If you’re not sure if you’ve been affected and want to find out, give us a call at (256) 585-6425 x 101 or schedule a time to chat at https://purpletieguys.com/book .

For a more in-depth analysis of the algorithm update, check out Search Engine Land’s article.