Fortunately, building trust with your practice isn’t an insurmountable task. Here are five ways to grow yours using your healthcare brand…
Make Patient Education A Priority
Patients need to believe the information they are receiving from you, which means that your information must be trustworthy. Ensure you provide well-organized, accurate patient education resources on your website and in print. It can also help to offer patients web resources like Glossary of Medical Terms, Health Centers, and Pharmacies.
Word of mouth is a powerful tool in the healthcare sector and should be at the core of everything you do. In today’s world, where there are innumerable choices for patients, trust is key.
Patients must believe what they are told and that they are receiving the best possible treatments. We must understand that our doctors will know what’s best for us and trust their advice on how we should treat our health.
Show Your Location
Patients want you are close to them when they can find your address on Google Maps or see that you’re located near their home or work. The same goes for the digital world; make it easy for potential patients to map directions to your office online. This is even more critical for those potential patients who may not be local but are still exploring your brand.
Integrity in the healthcare industry is a particularly hard thing to build on. In addition to it being difficult to build, it can also be easy for a brand’s trust factor to erode if they aren’t careful about what they do and how they do it. A recent study found that 90% of consumers believe reviews and advice from their peers, and 89% find information provided by professional reviewers useful. This means that the best way to build integrity with your potential patients is to provide them with an easy way to find your practice online.
Give Back To The Community
Offer opportunities for charitable work and community outreach that clearly show how much you care about giving back to those who need it most. If possible, show photos of your staff members at the events and include a description of the organization.
Medical staff is one of the most important aspects to consider when choosing a healthcare facility. It plays a vital role in the healthcare industry. This is created by our medical staff members.
Be Clear About Your Physicians
Familiarity means more patients will trust you if they’ve heard of the physicians who care for them. Listing physician bios on your website as well as any recognitions or certifications from national honoree organizations will improve familiarity.
Keep The Internet Free Of Negative Reviews
How you handle online patient reviews can work for or against you. If a review is positive, that trustworthiness is then shared by your practice. On the other hand, negative reviews will do more damage than good if they aren’t taken care of quickly and professionally. Always respond to patient reviews as soon as possible, and take the necessary steps to resolve any issues at hand.
If you want to find out more, feel free to book a call with our trusted advisor, Robert.