One of the problems that a lot of AdWords publishers run across time and time again is getting the right page to appear on their ads that’s consistent with the content that they are displaying, or worse yet, getting those PSA (Public Service Announcement) Ads.
People want to now they best way to assure that they get the ads that they are writing content for in their pages. After all, it would really suck if you got a 0.01 cent PSA ad when you were hoping to get a $10.00 lawyer ad.
The number one tip that I can give you is this, make sure that you have your target keyword in your URL. In other words, if you’re aiming for the keyword grape jelly, make sure that grape-jelly is in your URL:
Also, people may think that meta keywords and H1 titles are dead but not so with Adsense. The people at Google read them and consider that when dishing out ads. So make sure that you put meta keywords in and that you have at least an H1 that matches you keywords as well.
Some may not agree, but it doesn’t hurt your SEO in the long run, especially if you are planning to get organic traffic from the search engines anytime soon. In case you want to direct some PPC traffic towards your page for any reason, you will do much better with Google Adwords Quality Score criteria.
Organic traffic should be a part of your SEO strategy, and it should include plans to get traffic from all the search engines, not just Google. After all, Google may be big, and your number one traffic supplier, but the next Google update change around the corner could turn you from a person with SERP rankings in the top 5 to a bottom feeder overnight. It’s best to be prepared in any case.
In other words, to coin that old song, take the time, do it right.
1. The ideal Google AdSense page should have great content about a very specific topic. Take pains to be very clear about what the topic is, and carefully choose the keyword (or key phrase) describing the topic. Users don’t like vague pages that don’t make it very clear what the page is all about.
Don’t even think about trying to ‘trick’ AdSense. (They have penalties, including getting kicked out.) Don’t create a page on one topic and give it a file name about a different topic–that’s too confusing.
In a nutshell, you want to make sure the page you create offers great value to people interested in the topic. When you provide excellent information on a specific topic, your visitors will benefit and will be more likely to click through to relevant AdWords.
2. Everyone’s seen way too many horizontal banner ads up top. Thus, Google recommends you choose the vertical — not horizontal — format to display your AdWords. I agree. People have become “banner blind” to a horizontal format. Plus, Google has “trained” us to click on relevant text ads on their own site and they use the vertical format.
3. It’s to your financial advantage to put the AdWords near the top of your page on the right. Make sure there is enough “breathing room” — i.e. white space around the ads — so that they will easily attract your visitors.
4. The latest marketing tests have revealed that placing pictures beside, or above your ads can have a massive impact on click-thru rates. This is because the eye is immediately attracted to the picture, once they see the picture, they see the ad!
5. I know it’s tempting, because it seems so easy and it’s just sitting there waiting for you to do it, but do not click on the AdWords displayed on your own site to increase your revenue. Google (rightfully) frowns on this.
Plus, Google has some of the smartest engineers around, and they are very good at detecting this kind of fraud. And really, for an extra $1, is it worth getting kicked out of a money-maker like AdSense? I think not…