What Are Fake Followers and Why are They a Threat to Internet Marketing?

 What Are Fake Followers and Why are They a Threat to Internet Marketing?

There is no secret that the internet marketing atmosphere is a cut-throat one. There is a lot of competition out there, some of which can use money and influence to get what they need for their clients. Others try to understand the rules and regs and utilize them to the best of their ability.

Then, you have those. The type of ‘marketers’ who either boost your site to take your money and run. That or they are the ones that just cheat for the sake of their own ego and internet clout. Whatever the case may be, these people throw a spanner into the works of the internet marketplace and are never going to give up finding an easy way to get what they want.

It is maddening, it is frustrating, and it does damage to the reputation of marketers. Just as much as those pushy want ads who are really asking for door to door salesmen. So, what is the latest in a long line of internet marketing scams that we are going to talk about today?

Fake followers.

What are Fake Followers?

The term almost sounds exclusionary if not almost alien when you first hear of it, but in this case, it is a literal interpretation of a specific phenomenon.  Fake followers are people who make multiple empty accounts to boost a follower count on social media.

There are two ways that this can go about.

One is through the manual creation of spam accounts through a click farm. These places tend to make a quick profile with a false identity and a couple of pictures before leaving likes on the content they were paid to like.

The other is the utilization of bots. Bots are not a new concept on the internet. They are small automatic programs that can interact with systems or users to follow simple and specific actions. This sort of thing is common in the MMO gaming or websites that require automatic posts for points. They often perform faster than possible human speed. While their presence does not always mean that there is cheating involved, it is certainly a possibility depending on the motive of the programmer.

Both click farms and bots automatically ‘like’ and ‘share’ posts at a rapid rate on the behalf of clients, and increase their follower count without any concentrated effort or activity by the influencer in question.

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How Does this Hurt Advertisers, Influencers, and Internet Marketing?

Influencers

Influencers buying fake followers to get real ones later do not succeed in their end goal. This is because anyone who has been on the internet for more than a few months can spot a fake handle and photo a mile away.  Typical users of social media are not going to rely on a randomly generated group of letters and numbers for their handle. Also, there are only so many bikini models out in the public sphere. They hardly represent the target audience of most bloggers, let alone niche ones.

Also, these bots or clone accounts will not meaningfully engage with the blogger in question. And that is what typical influencers want. Engagement from an actual audience.  When real people see a follower list of nothing but fake accounts, they are going to assume your blog is fake too.

Then, there is definitely a penalty on your social media search engine. Google, Twitter, Instagram, they have already perfected the technology to sniff out any imposters.  You would barely get away with it for long.

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Marketers/Advertisers

No one wants to be made a fool of. Especially when money is involved. A cybersecurity company that specializes in this thing has made the public aware of how much money companies are losing to internet marketing fraud, “$1.3 billion this year.”

Now, the figure only represents 15% of the projected income of for advertisers using influencers for their internet marketing. It is also important to note that businesses expect a certain amount of loss. Its is just a part of business, no matter how much you intend to minimize it.

However, this sort of activity is deterring influencer based internet marketing. Advertisers are generally not a fan of risky platforms, especially if tried and true options are available. The presence of this type of fraud will not only decrease the chances of them investing in fake influencers. This will also decrease the chances of real influencers making an income in doing what they love.

Fake influencers and followers not only steal from companies, but they also steal from other users and real influencers too.

Do you want to know more about Internet marketing in Huntsville, Al? Feel free to contact us at www.purpletieguys.com

By |2019-07-31T15:19:20-05:00July 26th, 2019|Post|Comments Off on  What Are Fake Followers and Why are They a Threat to Internet Marketing?

Internet Marketing and Time Management

Internet Marketing and Time Management

We live in a fast-paced world. Time is much more valuable than it has ever been with the presence of fast communication and increased competition. So, it would make sense that the management of time as a personal resource would be that much more valuable. After all, like any other resource, it is limited in our lives. This is especially true in the world of internet marketing. Time and the growth of technology is far faster than what any human can keep up with. Much like the stock market, all it takes is one simple miscalculation or some mismanagement before all of it will crumble on you. So, we are going to look at ways how we can best manage our time in the world of SEO and internet marketing alike.

Keep Yourself Motivated

What does self-motivation mean exactly? What does it look like in the world of SEO and any other technological landscape? There are a lot of job listings that require a ‘self-starter’ but don’t exactly explain what they mean.  A self-starter is the ability to do what needs to be done, without the need for the influence of others. Basically, once you know what you need to do, you can do it without someone or something nagging you to get it done.

While the efficiency of that self-motivation can waver at times, a self-motivated person gets what needs to be done within an assigned timeframe. People who work in any sort of tech career, including internet marketing, need to have a basic level of self-motivation. Because there is rarely anyone that will tell a blogger that they need to stop goofing off.

That sort of discipline is not always easy to come by. Especially, if you are doing something that you really don’t want to do.

That is why most internet marketers, bloggers, and social media managers need to have a level of passion for what they do. If you can find something you like about it, even just a little, you are much more likely to be motivated to take care of your workload and projects. People in marketing without any sort of passion for it will not only make their message fall flat to audiences. It will also increase the likelihood of bloggers and marketers putting off much-needed content creation.  You might not even be cut out for internet marketing if you can’t find the motivation to actually do it.

Remove all Distraction

It is one thing when you are working in an office with a phone or an open door for other people to reach you. Also, it one thing to have some sort of background music going on while you are making your content or setting up your blog schedule. It is an entirely different thing to look at your Facebook feed while you are trying to type content.

The internet, while a valuable tool can be ridiculously distracting. After all, we can interact with just about anyone or anything. There is a strong chance of distraction if you aren’t willing or able to manage your time for work or play. Outside distractions are oftentimes just as annoying too. Pets, kids, and other forms of social interaction while in public or at home, or just a need to go outside during a sunny day can be a foil to your deadlines if you are not paying attention.

So, it is best, when you are coming up with content, or are communicating with someone about an internet marketing plan, that you remove as many instances of distraction as possible.

  • Keep your office tidy before you get to work.
  • Take care of your personal needs.
  • Set up boundaries if your office is at home.
  • Don’t open Netflix on your computer until after you finish posting content for your social media client.

Whatever it is that you do to contribute to internet marketing, make sure that you have time allotted for work and play. Then stick to that schedule.

Keep Track of Your Deadlines

Much like a child with homework, if you do not know what is due when you are going to get bad reviews. There is absolutely nothing wrong with using a calendar to keep track of your schedule. Especially when something like internet marketing relies entirely on that schedule. Keep track of when Google or your viewers are expecting to hear updates from you. Post your content on a regular basis. Check your analytics and use that to make a schedule. There is so much technology at our fingertips that can help us keep track. There is no reason not to use it to our advantage.

If you pay more attention to how and when your content, your site, and your overall business is ‘graded’, you will be much more equipped for success. And isn’t that what all businesses want?

 

www.purpletieguys.com

 

By |2019-07-31T15:19:20-05:00July 19th, 2019|Post|Comments Off on Internet Marketing and Time Management

Internet Marketing: Content Trends of 2019 – Video Content

Internet Marketing: Content Trends of 2019 – Video Content

Film, or video, is a very demanding artistic expression. Even in its earliest stages 100 years ago, things like setting, concept, and visual execution. However, the increase of special effects and the introduction of sound, further polishing visual media like movies, animation, and television. Naturally, that is why out of all the artistic medium for internet marketing, video is the hardest to produce. This is because the medium requires a good amount of knowledge of video, audio, editing, acting, and scriptwriting.

But that does not mean that it can’t pay off. According to marketing experts, “Nearly 82% of Twitter users watch video content on the platform.” and “People around the globe spend over 500 million hours watching videos on YouTube.” That is a lot of reward for hard work. However, the sheer volume of content out there on the internet means a struggle for original and popular content. So, we are going to go over some advice to give your videos a fighting chance in internet marketing.

Be Real With Your Subject Matter

Later generations, like Millenials, and Aughts are very aware when they are being sold to or when content is pandering. And it makes sense.  These generations, including their Gen X predecessors, grew up in a world of advertising. For the most part, they are fully aware when companies give brands an unrelatable and cheery facade. So, when they see videos in which the dialogue is unrelatable and the visuals have too much polish, they are going to disconnect.

That is why one of the more recent controversy, the Burger King “Real Meals” are falling flat with their intended audience. The audience knows full well that Burger King does not actually care about their mental health, and only show a vapid understanding of both meme culture and mental health.

So, instead of trying to fit yourself and your brand into a trend for the sake of sales, get enthused about what you are doing. Why do you actually like to make videos about your business? What are some of the reasons why you like your job and what you are selling? Is there anything that is annoying in your line of work? Or, do you want to share something you learned recently?

It doesn’t matter if it is positive, negative, or meh, but people will listen if your heart and production team are really in it.

Balance Your Efforts In Production

There are many reasons why video marketing doesn’t take off. It could be a case of bad content, terrible optimization, or a lack of creativity. This is because video production, advertising, and vlogging take a lot of effort. An effort that, usually, relies on a level of expertise.  That sort of expertise often comes in the form of trial and failure. This is why most videos on a professional capacity often have production teams. Or at the very least a consultant.

Because if one thing goes wrong, the entire video will fall flat.  You could have a good sound mix but a grainy image, and that will be enough to make your audience disinterested. Or you have a message but it gets muddled by odd creative choices, like the infamous Quizno’s Spongemonkey commercials.

Another example would be that you have a good video, but none of the right keywords in your tags for the right people to find it.  Without a transcript or even a caption system, there is little chance that any algorithm for a search engine can pick it up. There is also the possibility of your video just being on the wrong platform. Or they don’t fall under a company’s increasingly difficult to follow guideline system.

You want to pay equal amounts of attention to each element so that you are less likely to be ignored. Especially if you are producing them for the purposes of internet marketing.  Because the only thing that could save a bad video and accidentally get your message across is if it is so ridiculous that meme culture will get their hands on it.

Engage your Audience, Think About Participation

Another important aspect that you need to think about in your videos is how invested you want your audience to be. Fans in this day and age love to interact with the people who create the content.  So, use that to your advantage. Keep communication open with social media. Ask them to subscribe and even donate money to take part in surveys about the next content they want to see.  Participate in a Livestream for a charitable cause. Any level of interaction will definitely boost your reputation and make your internet marketing tactics more effective. Because without people, there is no marketing, plain and simple.

Do you want more internet marketing advice? Or, maybe you want to see a boost in your small business? Visit, www.purpletieguys.com

By |2019-07-31T15:19:20-05:00July 10th, 2019|Post|Comments Off on Internet Marketing: Content Trends of 2019 – Video Content

Internet Marketing: Content Trends of 2019 – Audio Content and Podcasts

Internet Marketing: Content Trends of 2019 – Audio Content and Podcasts

During the rise of television, the main concern at the entertainment industry at the time was that visual media will one day erase the concept of audio entertainment. There is even a song about it, which ironically, debuted first on the famous ’80s and 90’s music channel MTV. Producers worried that the presence of visual media would create a shift in priorities for visual appeal over sound quality. Broadcast stations were terrified of television replacing radio completely. However, that didn’t happen. Instead, it found a new life elsewhere.

Radio broadcasting simply changed location from the living room to cars and department stores. Eventually, audio commentary, dramas, and new genres of music would gain notoriety through the digital age in a new form. Once streaming audio and video from the internet became a concrete concept, the use of audio for entertainment in a world of digital multitasking became mainstream.

Photo by Jason Rosewell on Unsplash

Audio Content

These days, anybody can create their own popular audio content, and will even engage in internet marketing tactics in hopes of increasing the popularity of their audio recordings. Either through sponsorships or crowdfunding, a lot of popular audio content has succeeded in raising money for various causes or personal profit.

Anybody with recording software and internet access could create and share their own content. However, if Sturgeon’s Law is in effect, then 90% of it all is hot garbage.  So, we are going to talk about how to make sure your audio content and podcasts are worth listening to.

Photo by Jonathan Velasquez on Unsplash

Get Good Equipment

Podcasting or using any other audio platform requires a level of know-how in the realm of audio recording and editing. While I understand that not everyone can afford top of the line equipment, if you go far too cheap with it to the point that you can’t record your audio without the sounds of cracking or popping, you are going to end up with poor quality results. People want to listen to something that is easy for them to hear and understand.

A great artist might be able to work with the poor materials that are handed to them. However, people are not patient. Especially when you are on the internet. Bad equipment is always a risk for alienating your audience if there are too many technical difficulties.

Photo by Andrei Bocan on Unsplash

Focus on Ambiance

Mood is everything when you are focusing on either visual or audio work.  It can denote when something is shocking, happy, sad, or disturbing. This depends on the sounds used and its execution. Do you want to make people feel afraid in a horror narration podcast?  Add small sound effects to make people feel hyperaware, like breathing, and footsteps. Do you want your audience to feel calm so they can listen to your commentary? Play something soothing that fades into the background of your analysis.

A nonvisual medium like podcasts and radio utilizes non-diagetic sounds. Non-diegetic sounds are sounds that are outside the parameters of the story or acting. Background music, commentary overlay, and anything else nondiegetic can combine with dialogue to create a mood or atmosphere that can reflect the intent of what you want listeners to feel.

People identify with what they are listening to if they feel immersed in the audio. Speaking of immersion…

Photo by NeONBRAND on Unsplash

Engage with Guests

Maybe you want to encourage people to post more comments on your page? Or, maybe you just want to add some extra layers to a bunch of text you are reading out loud. Well, just because people are listening doesn’t mean that they always want to be passive participants. Sure, some people might listen to podcasts while participating in another activity. But, others might want to engage with others who make their content.

You can directly address your audience in a variety of ways. Offhand commentary in between bits of information is a great way to get listeners engaged with the person behind the voice. Sometimes having an open chatroom when doing a live recording session. Even asking audience members to vote on something like what topic you should cover next or asking them a direct question can be enough to encourage listeners to participate.

Either way, the more your listeners will participate, the more likely that your platform will become relevant and popular in relevant social media channels.

Conclusion

Audio content can be a good internet marketing tool. Especially, if you know how to use it properly. If you are new to the world of podcasting and are not used to the nuances and sound direction that is involved, you might want to talk to someone who knows recording and editing. Listen to some proper examples of internet marketing and its traditional radio counterparts. There are also plenty of tutorials out there on social media so you can get started!

 

By |2019-07-02T21:11:33-05:00July 2nd, 2019|Post|Comments Off on Internet Marketing: Content Trends of 2019 – Audio Content and Podcasts