Internet Marketing: Content Trends of 2019 – Written Content

Internet Marketing: Content Trends of 2019 – Written Content

The sheer enormity of the internet, as well as the increased global communication between businesses,  is something that most small businesses can find intimidating. Everyone keeps saying, “Make Good Content” but don’t exactly tell you how to go about it.  This makes the idea of internet marketing even more daunting.

There is no need to worry! Understanding internet marketing techniques along with equipment and the nature of each popular medium is easier than most people think. All you need to do is break down and categorize each one.

Here are some internet marketing trends this year that I have compiled for you to understand how good content is created in writing, audio, and video.

Written Content

This is the sort of content production I am most familiar with. Mainly because I have been writing and consuming said content for a variety of fields for the last two years. I have tried and failed in a variety of articles. It is thanks to the help of research and objective data, that I was able to improve my content over time.

According to analytics, 55% of anyone who clicks on an article will read it 15 seconds or less.  This is a huge flag for me because it illustrates a key concept that has been an issue.

No one is getting engaged with content that is specifically tailored for engagement.

There may be a variety of reasons why the content falls short. So,  I am going to offer some advice for aspiring bloggers.

Find a Voice

When you are an aspiring writer, it is hard to assume an identity first before you come up with your first article. Especially when there seems to be a variety of bloggers with their own distinct writing style.

Thankfully, you can find that voice through a little bit of self-reflection and comparison.

Write something you are passionate about, without thinking. Rant, rave and don’t worry about form.  Once you have something compare and contrast with your favorite bloggers.  Take a few notes about similarities and differences. This will help you determine your strengths and weaknesses.

For example, at the time I started blog work I was reading a lot of Cracked.com  articles. I liked their sarcastic style, and wit. However, I had a bad habit of laying it on a little thick, so I had to learn to tone it down for the sake of professionalism.

 Keep your Writing Interesting

A good writer for internet marketing can write about a subject that interests them the most.  A great internet marketing writer can take the most boring subject interesting.

Unless your advertising company is rolling in a lot of money, content creators will have little choice in the clients we are assigned to. Because we are far too broke to be turning down assignments.  This means that you are given the task of writing for a blog that may have an uninteresting topic or a topic that is foreign to you.

It’s up to you to not only inform the public but get them engaged in the content. If you fail to do that, then you aren’t doing your job.

So, how do you spice it up without clickbait? You ask questions and find the cool stuff.

Are you writing about cutting grass? Find out why we have lawns in the first place. I found out that dandelions and crabgrass were actually a crop at one point. That’s interesting!

Are you assigned to write about plastic surgery? Learn about its origins of it or the latest techniques in the field. The answers will surprise you and your readers. Life is wild, unpredictable, and outright fascinating because that is just how people are.

As long as you are tasteful, understand your target audience, and are authentic, you can talk about anything, even something you find boring at first.

Redheaded Baby Playing With Blocks

Make Content Easy To Understand

When writing for the Internet marketing field, you want to be as clear and concise as possible. Because in today’s digital world no one has a lick of patience.

If something is hard to read because the English is terrible, or you have a single block of text with no formatting, people are going to skip over it.

This is the Internet, a blunt and brutal place with a level of anonymity that most people take full advantage of. They are not going to give you a pity click or share your work if it is terrible. You want many people to share that content as much as possible. That is literally the point of internet marketing.

Conclusion

Whether you are from Huntsville, Alabama, or anywhere else in the world, you can make good content. It is just a matter of putting in an effort. Even if it all seems too hard at first. Trust me, you will be rewarded for it in time.

 

By |2019-07-02T21:11:45-05:00June 28th, 2019|Post|Comments Off on Internet Marketing: Content Trends of 2019 – Written Content

4 Industries that are Embracing Internet Marketing

4 Industries that are Embracing Internet Marketing

Image by Photo Mix from Pixabay

It is no surprise to most people that technology is growing on insane levels. Ever since the Internet became a household necessity and not just a luxury, people have been utilizing it for all sorts of things. People of all classes, race, and financial circumstance all have equal access to information more than ever before. They can see and hear about parts of the world that most people could only dream about. And, they have access to all kinds of educational content that can boost business opportunities locally and worldwide.  The freedom that the information age has given individuals and local businesses cannot be an understatement.

So, it makes me and a few other people wonder, which industries or businesses are taking advantage of things like internet marketing the most? What businesses are taking advantage of the internet marketing explosion? Which ones are sticking with more traditional routes? Is there a chance that these industries might change tactics? So, I am going to compile a list of the five top industries that are embracing internet marketing.

 

Retail

Image by StockSnap from Pixabay

The first classification of groups that spend the most on digital advertising is the retail industry. This is little to no surprise to anyone who is familiar with the concept of retail marketing. After all, retail businesses have often been the industry pioneering different forms of advertising and sales methods. Also, it makes sense that retailers will turn to digital marketing the most, thanks to the shopping patterns of the average consumer. According to marketing researchers, “Nearly 60% of shoppers look up product information and prices while using their mobile phones in stores. ”  The range of mobile phone use in brick and mortar stores starts from research, digital coupons, and price comparison. So, it should make sense that retailers would need to invest in digital marketing if they want to be up to date in commerce practices.

 

Automotive

Image by Ulrich Dregler from Pixabay

This industry is surprisingly the second one that spends on digital advertising and internet marketing. The type of internet marketing spending that the auto industry is focusing on is more specific than retail. The auto industry’s main spending focus includes custom websites and the use of Facebook Ads.   The latest data involving automotive industries and Facebook ads seem to point to good results for dealerships.

According to a comScore study, the results of Facebook Ads for dealerships include:

  • 37% increase in dealership visits
  • 17% increase to dealership and automotive brand sites
  • 11% increase in brand search activity
  • 14% decrease in competitive model searches
  • 3% decrease in competitive brand searches   “

 

Financial Services

This is the third highest industry spending on internet marketing and digital ads. This is due in part for the demand for easier banking platforms. There is a greater emphasis on online banking than there has ever been in the last 5 years. While they do not measure specific ROI as most other industries do, they almost don’t need to. This is because a whopping 94% of uses in all age groups use online banking.  And the financial institutions who even use social media platforms like Facebook or Linkedin in the first place already have access to customer comments and opinions. What’s more, there is no homogenous content strategy in the financial industry. 75% of financial services marketers use different content strategies in place for each channel they have. They know how to cater to a very large audience.

 

Telecom

Image by Alberto Adán from Pixabay

This one is not particularly surprising. After all, internet usage tends to fall under telecommunications. These days, internet providers in America are often done through cable companies and telephone distributors. This is because,  according to one report, “Viewership of digital video—whether in long-form on over-the-top (OTT) platforms, or short-form on social platforms—continues to gain in popularity over live TV, especially among millennials and Gen Z. Advertisers hoping to reach these consumers are directing more ad dollars toward video formats.”

However, up until this point, there have been tensions between traditional media outlets and new media. Especially when it comes to marketing. This has lead to hybridization of advertising. Traditional platforms, like television stations, are advertising online through web platforms, like Youtube. Another example goes to radio stations and podcast groups. Usually, there is a common theme of relevance in regards to the two media platforms. In some instances, it is well received more than others. However, there is still a rise in spending from this industry.

 

Conclusion

The landscape of internet marketing and digital ad spending is changing based on the demand of customers and businesses alike. There is no guarantee that the platforms will pan out for everyone. But, if a business or a person can take the time to find the right audience, things can work in a marketer’s favor.

 

 

By |2019-07-02T21:05:21-05:00June 24th, 2019|Post|Comments Off on 4 Industries that are Embracing Internet Marketing

Navigating Influencer and Internet Marketing

Navigating Influencer and Internet Marketing

Photo by Maddi Bazzocco on Unsplash

Marketing can be a great force for good. It can make people aware of products or services that can help with obstacles. It can promote charity and businesses that need extra help. Also, it can outright stimulate the economy by encouraging people to spend more.

However, just like everything else in life, there is a dark side to it. Anyone can purposely create false perceptions about a product, advertise something in a completely unethical way,  or outright connect a person with a product they shouldn’t have.  This is especially true when a new platform comes into play.

Influencer marketing, a type of marketing that relies on popular online personalities, is new enough for a lot of the shady side of internet marketing to peak through. The level of desperation to make an income online, combined with the inexperience of these influencers, creates a hotbed of issues. Issues that need ironing out through familiarity and legal measures.

As a company that studies and engages in internet marketing, we have a few suggestions for influencers and businesses. Suggestions that can create a strong internet marketing foundation. So, let’s talk about it.

Transparency is Key in Internet Marketing

Internet marketing is particularly susceptible to shady behavior because a lot of interactions are done on a pretty anonymous level. Deals can be made all the time with people not sharing the same physical space. You could go online on E-bay and buy someone’s junk without ever really talking to the person selling it if you want.

While it may work in the instance of small purchases for goods, when a person or a company’s reputation is on the line, it can get hairy. Doubly so if money has involvement in the situation.

So, if both the influencer and the business that wants someone to promote on their behalf want to make this work, they both need to be as transparent with one another as possible.

That does not mean that both parties need to make each other privy to every nuance and detail of the product or service rendered. However, if there is too little or outright false information between both parties, assumption, and falsehoods will replace facts and realistic expectation.

If an influencer is ignorant about what they are advertising, their whole career and reputation are at stake. Also, if a business relies on influencers who do not have a solid platform for advertising or the right target demographic, they are throwing away money to possible con-artists. Or, at the very least woefully undeserving and naive online users.

Photo by Patrick T’Kindt on Unsplash

Both Parties Need to Do their Research

If a company wants someone to act as an influencer for their product, just picking someone popular won’t do.  After all, influencers are usually part of a specific demographic. A niche crowd that fell in love with a specific personality, style of presentation, or subject matter.

Influencers bank entirely on their reputation. One that they have to maintain, and update to keep a fickle audience completely engaged.

Professional influencers often know how keep their audience engaged for long periods of time, and know how to conduct themselves in public within professional levels. But there are a lot of people on the internet that don’t have that skill set. Either that or they are far too new to have built one yet. That is why companies should research, thoroughly, who they want to back.

The same can be said of companies. They bank on their reputation but often have enough leeway on policies depending on size and monetary value. There are corporate giants like Disney and Coca Cola, who have a large amount of cultural and legal clout. Enough for them to get away with some things that influencers might not want to promote. Smaller businesses are less likely to get away with it, especially if they hit controversy far too early.

Both parties need to do due diligence through research on the front end.

Have there been any scandals as of late? If so, what was the nature of it? What is their target demographic? Does the product or the influencer content have an age limit? And how are the legalities civilly and federally handled? What internet marketing platform do they use? Is there any third party fees, and communication lines that need to be opened there? What boundaries are there for both the influencer and the company?

The Takeaway

It is very tempting to just throw money at the most popular thing on the internet marketing craze and hope that everything works out. However, it would be a great disservice to both parties if they go in blind. Popularity is not as long lasting as a reputation, so careful steps need to be measured.

 

 

By |2019-06-17T10:28:18-05:00June 17th, 2019|Post|Comments Off on Navigating Influencer and Internet Marketing

The Call For Diversity In Influencer Marketing

The Call for Diversity in Influencer Marketing

Marketing trends, short term or long term, are prone to change.  What works for one era will not work for another. Even then, if a marketer did everything right, there is no guarantee of results. That is why marketers do their best to study and apply both the long and short term trends of customer buying decisions and the motivation behind each one.  Today’s technologically driven economy relies on the relatability of influencer marketing.

Influencer marketing is a type of marketing in which an influential personality from a social media platform testifies on the behalf of a product. Sometimes, they are a paid third party. Other times, they are already users of that product or service.  The representation of a product or service by a trusted individual often garners a more positive response compared to other forms of advertising in the past.

This is because the influencer advertising comes across more genuine to target audiences.  But what makes influencer marketing a trend in the first place? The answer to that question is relatability. When a person or a group of people can relate to something, they are more likely to want to associate with it.

How Tribalism Determines our View on Marketing

Human beings are social creatures. We form alliances with family members and friends for our own protection.  As well as the protection of our species. It is as old as the early stages of mankind and is still exemplified through modern alliances and group identity. A lot of these tribes form through a combination of shared commonalities, such as appearance, communication methods, activities, and tradition.

When a new item, person, or idea gets an introduction to a tribe of people who are unfamiliar with it, there two possible responses. Inclusion or exclusion. Inclusion often comes when the new presence is deemed compatible with the way of life already adopted by the tribe.  Or, when a representative of the very same tribe vouches for the intrusion. Because familiarity is a strong association of safety.

As we evolve, we have come to the realization that this is not always the case. Sometimes family, close friends, and people in our community can prove themselves just as untrustworthy as unknown strangers or elements. However, it is an instinct that has been honed by our ancestors, who scrapped for everything they could find. And one that is far too powerful to ignore. So hard to ignore in fact, that it carries over to our smaller, more inconsequential decisions, like buying a toothbrush. Whether we realize it or not, human beings crave to see a reflection of themselves. Mainly, to help them along in the decision-making process.

But how does it work in the context of influencer marketing? And isn’t diversity in influencer marketing the anthesis of tribalism? Not really.

Diversity and Influencer Marketing is a Reflection of America’s Population

When we hear the term, ‘diversity in media’, we generally assume it means a forced representation. Mainly from well-intentioned political correctness gone wrong. But that isn’t really the case. Especially, when it comes to social media. Because social media accounts come across less artificial compared to other forms of media.

Producers in traditional media formats polish, edit, and create a fantasy world all in the name of entertainment or sales.  And while some editing is required for things like writing a post, or uploading a video, the instantaneous speed of posting and the permanency of the internet makes it really difficult to keep up artifice for too terribly long on social media. Especially if a post history is available.

So, instead of glamorized Hollywood stars with altered appearances and carefully crafted dialogue for the sake of fantasy, we have real people for influencers. Imperfections and all.  This checks most of the cynicism of advertising adopted by Millennials and Gen Z’s, who grew up with excess advertising.

Because there is little enforced sanitization in social media, not only are we seeing imperfection, but we are also seeing genuine diversity. After all, white people only make up 74% of the entire American population. And males make up only 49% of the population.   So, it makes statistical sense that not all American influencers are going to be homogenous. There are even other factors to consider, like age range, and belief systems.

This allows for the opportunity of a variety of people who differ in all of these factors to find an influencer, and by extension, a product more suited to their individual needs. Because they see an element of themselves in an influencer.

Conclusion

Ultimately, because they are seeing an extension of themselves on social media, users are far more likely to listen and follow through advertising from an influencer rather than a traditional ad.

www. purpletieguys.com

By |2019-07-02T21:12:24-05:00June 6th, 2019|Post|Comments Off on The Call For Diversity In Influencer Marketing