Deciding a Marketing Strategy for Facebook

facebook_adsIn creating ads, keep the customer in mind. Yes, you are trying to build an audience, drive traffic and generate as well as develop those leads into sales, but give the customer more than just a sales pitch. 

This first step to getting more traffic on Facebook is to create a campaign and Facebook Business can give you details. The basic structure is this:

Campaign – A campaign is the building block, an outline of your goals. For example, you want to increase subscribers so you offer a free eBook, or you want to have more engagement for a specific event, maybe a trade show. These are your objectives.

Ad Sets – This category is where you define your audience (demographics, location, etc.), budget and determine a schedule for the release of the ads.

Ad – This area subdivides your ad targets. For example, your company sells vitamins so your target is women age 25-45 for specific supplements. A company that promotes local hikes would aim their ads toward people who are interested in a distinct location.

Maximizing Strategy

marketingThe basic strategy always begins with your audience then follows through with valuable content and finally inspires your followers to share your products organically. Here are a few steps to get you going on this process:

Consider your audience – What do they want to see? What will help them do their jobs better, make their lives easier or make them to feel better?

Attract your audience – Ask your followers questions about how they use your products, have a contest and use trending topics to increase interest or share content they already like.

Call your audience to action – Use frequent links in your posts to encourage followers to click through to your site and add call to action (CTA) buttons on your page asking them to “Shop Now” or “Sign up.”

Expanding Reach

marketing_time_squareFacebook is an advertising friendly platform and it makes the process easy with a click-through tutorial on Facebook Ads. So determine your goals and what you want to promote as well as how best you can promote it. Facebook can show you how to promote your bead business to those who make jewelry in Hawaii, encourage the new moms in their twenties to try your organic lotion or attract your connections to an information security training event in Florida. Looking into Facebook Ads can extend your reach as far as you are willing to go!

Now that you have a campaign, have setup ads and know how to reach your followers with great content that encourages them to become your advocates, you can sell more through Facebook. Check out next week’s post when we will highlight the newest features Facebook has to promote your business and increase your reach.


By |2017-06-26T10:32:37-05:00October 19th, 2016|Post|Comments Off on Deciding a Marketing Strategy for Facebook

Confusing Facebook Marketing Ads Explained!

Online Marketing Decatur Alabama

Take advantage of the growing number of Facebook users with a constructive social media strategy. When faced with Facebook Ads, AdWords and other strategic sales terms, it may seem complicated but there are simple steps to take that make the process easier to handle.

In this post, we will show you the basics of Facebook ads and which ones help sell your products. There are the basic Facebook Ads that appear in newsfeeds. In addition, Ad Sets that let you schedule posts, create a budget and target an audience. A campaign is the umbrella covering both ad types and encourages you to set an advertising objective. Check out the Campaign structure that Facebook Business provides.

What Ad Types?

Initially, you will need to determine your campaign goals – drive traffic, increase brand awareness or do a specific promotion (coupons, discounts, giveaways, etc.).

facebook_iconOnce your goals are defined, determine what types of ads you want to create:

  • Domain Ad – Inexpensive, displays in the right column of the newsfeed
  • Page Post – Large image, most commonly used ad since it can appear in the right column, newsfeed and on mobile; generates Likes and encourages replies to boost engagement
  • Page Likes Ad – Displays on your friends’ pages
  • App Engagement – Displays in the status update and drives people to your mobile app for more engagement

Who’s Your Target?

Having determined your ad type, establish which

  • Location – city, county or state where you would like to do business
  • Demographic – age, gender or education level of those who would be attracted to your business
  • Interests – targets specific hobbies and pages liked
  • Behaviors – purchase habits, devices used, recent life events
  • Connections – reaches those connected to your page, or friends and friends of friends

twitter-292988_960_720Location is very important if you have a local business and want to promote it via Facebook. This platform offers an option to add a map card to your ad and numerous call to action (CTA) buttons such as Get Directions, Call Now and Send Message.

No matter what type you choose, remember that your ads should always have an image or a video to showcase your brand. A high quality image will sell your product more effectively than just text. Keep in mind that even though Facebook has relaxed a bit, the platform still has a ‘20% text in images rule’ and here are some examples. Make sure your image has low text to ensure ad delivery.

If you need more details for the three levels of Facebook Ads, check out Campaigns, Ad Sets and Ads. These let you determine how you want to reach your customers and increase your sales.

And now that you know what ads you want to use and how to present your brand, our next post will focus on marketing strategy.


By |2017-06-26T10:41:02-05:00October 14th, 2016|Post|Comments Off on Confusing Facebook Marketing Ads Explained!

Have you Seen Facebook Marketing Lately?

facebook-box-1334045_960_720How Effective is Facebook Marketing?

Sure, you go onto Facebook to check in, check statuses and share, but Facebook Ads use the power of over 1 billion users to target that audience and market your business more effectively.

Facebook is currently the largest platform for social media marketing engaging 71% of internet users and reaches both men and women ages 24-50. Creating ad campaigns will allow you to take advantage of this audience. And all you need to know to start is what your goals are for building a campaign, what types of ads you want to create and who you want to target. These questions can all be addressed in the Facebook advertising guide. Then once the initial setup is complete, give your customers more than sales pitches; provide them with usable content, something that solves their problems.

Over the next month, we’ll be sharing the latest Facebook for business updates plus a plan to create your marketing strategy from scratch. The best part, it will be affordable.

Check us out in the coming weeks when our topics will include setting a goal, what type of ads you need to create and define your target market. You can use Facebook Live, new ad metrics, and localization to grab an audience and promote your brand.

By |2017-06-26T10:48:59-05:00October 6th, 2016|Post|Comments Off on Have you Seen Facebook Marketing Lately?