5 Steps to Creating a Twitter Marketing Campaign – Part 2

mobile-social-heroWith 23% of all online users and a younger demographic than Facebook, brand advocates can be created by engaging influencers in a conversation, re-tweeting posts, creating mentions, and by having valuable, personal and persuasive content in your tweets.

In the second part of our 3 part series, we show how you can improve your Twitter marketing campaign by engaging your customers and using the analysis tools provided on the platform to increase your brand awareness.

Get Engaged

As a marketing strategy, you can bring more attention to your brand if you identify and join conversations related to your industry on Twitter. Look for life events, news or products connected with your business. Make sure you have an appealing bio as well as high-resolution graphics and a brand logo so that when users jump to your page for details, they can see you are professional and worth engaging!

periscopeTo further connect with followers, make a list of keywords related to your product or service then do a search to bring up the top tweets based on the search entered. You can also select to view live tweets which will show you the most recent activity specific to your search.

If you find a post that you think would be of interest to your followers you can retweet it and a notification will be sent to the person who originally created the tweet. An individual response can also be sent to a person who created the original tweet. Either way, you have engaged with someone who shares interests in similar brands. A retweet will display in both timelines; however, a response will only show in the original creator’s timeline.

Adding a mention (@mention) to the conversation will also encourage engagement and will display in both the timelines for you and the person being mentioned. The real goal is to build relationships, add value and show respect for those reviewing your product information.

3911634112_f3a87b7d88Another place to become engaged is through Lists. Twitter Lists contain the brands you and your company like to follow and you can make this list public or private. You might create a list of brands related to your product and share it with your followers to spark a conversation. Or you could share a specifically curated list with prospective clients indicating you understand their needs and want to provide value.

Other areas of free brand awareness to explore are Advanced Search and Lead Generation Cards.

Analyze the Data

Measuring what’s happening on Twitter with your impressions, tweets received, engagement rate, overall reach and clicks made, can easily be seen through Twitter Analytics. This site will show you tweet rankings, profile visits, mentions, how many tweets were linked to you and highlights such as Top Tweet, Top Mention, Top Follower and Top Media Tweet. You can gauge what posts do well and plan your content marketing strategy accordingly.

Google Analytics can also be used to measure your Twitter successes through the Reporting tab.

By getting the audience engaged and then analyzing your posts, you could be well on your way to being a top influencer on the platform.

By |2017-05-05T11:13:27-05:00July 28th, 2016|Post|Comments Off on 5 Steps to Creating a Twitter Marketing Campaign – Part 2

5 Steps to Creating a Twitter Marketing Campaign – Part 1

5 Steps to Creating a Twitter Marketing Campaign – Part 1

A Twitter marketing campaign reaches influencers and users alike with a few simple steps and can propel your business with more click-through rates and engagement. Part 1 in a series this month discusses how to begin your marketing strategy.

True, Twitter does have 23% of online users and claims a younger demographic; however, new users (men and those 65 and older) are setting up accounts every day. Taking advantage of this growing audience can be as easy as following the prompts to setup Twitter Ads and posting between noon and 6pm during the week. Brand advocates are created all the time by engaging influencers in a conversation, re-tweeting posts, creating mentions, and by having valuable, personal and persuasive content in your tweets.  Twitter is also creating new ways to advertise all the time.

Over the next few weeks, we’ll cover how you can create a Twitter marketing campaign and bring your business to the forefront of social media. In this post, we cover the first two steps in your strategy – defining your object and making the marketing plan personal.

Define Your Objective

Prior to starting any marketing campaign, goals must be defined. Determine what you hope to accomplish and ask questions: “What do I want to achieve with my campaign?” “Who is my target market?” “How can I best reach them?”

Be Personal

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Once a marketing strategy has been created, consider how you want your company to be perceived on
Twitter. Write posts based on the company personality; add a human element to the business. Keep the content personal but professional. Create a “voice” for the organization and make it consistent.

If you are a company that does accounting, but you want to come across as accessible, reach your audience with some fun tips or a training video on how to record their monthly expenses. Maybe create a few tweets linking to the simplest and most used apps for money management: “Don’t be stressed during tax time 2016! Use XYZ.com to download the best apps to record your expenses all year long!” The content is engaging, helpful to the user and interesting because it will solve a problem for them. No sales pitch – just a personal conversation about fixing a problem.

Along with sharing unique content, you need to speak with your audience as you would a close friend. Use plain language, pull large industry-only words, slang or lingo out of your Twitter vocabulary; you need to make your audience feel like you understand them, not that you must be the smartest person in social media. Save the industry jargon for your next convention! Be personal and personable, but skip the self-promotion.  Users want to read valuable content and become genuinely interested.

Defining goals, making the content personal and creating a voice for your company are just the first steps in getting your marketing strategy going strong. In Part 2 of this series this month, we will discuss how to get your audience engaged and generate leads from that engagement.

By |2017-05-05T11:05:57-05:00July 12th, 2016|list, Post|Comments Off on 5 Steps to Creating a Twitter Marketing Campaign – Part 1