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WordPress vs Wix vs Squarespace for SEO: The Ultimate Website Round-Up

The importance of SEO cannot be overstated, especially if you’re a small business owner looking to gain an advantage over your competitors. Done right, SEO will attract more visitors to your site – and more visitors means more chances of a sale.

But before you can get onto the business of search engine optimization, first, you need a website. There are tons of website building platforms out there; you might have heard of some of these names already thanks to their very aggressive marketing teams – WordPress, Wix, and Squarespace.

If the thought of putting together an entire website on your own doesn’t scare you, these content management systems promise to deliver you the same results that a professional can at a fraction of the cost. However, hiring a web developer – who has spent years training in the top techniques of the trade – is the best and only way to guarantee a professional, clean, and fully-functional website.

One benefit of hiring a web developer is that you won’t have to make the difficult decision of which web building platform is best for your website’s SEO – it’s our job to take care of that for you! PTG handles everything from website strategy, design, content development, and data analytics, saving you the trouble of doing that yourself.

But whether you go for a pro or decide to DIY, it’s helpful to know the difference between content management systems. Here’s a round-up of the three most popular website building platforms, and what SEO features each one has.

 

WordPress

WordPress began as a blogging platform way back when but has now grown to be one of the biggest and most flexible content management systems. It’s best known for its open source code, which allows developers full access to different customization options and features.

While the basic, out-of-the-box site already comes with enough tools to jumpstart your website, what really sets WordPress apart from the others is its database of tens of thousands of plug-ins and themes that you can use to truly make your site your own. This includes the ever-popular Yoast SEO plug-in that webmasters use to optimize their page for search engine rankings.

Because WordPress began as a blogging site, it’s incredibly easy to update your content regularly. As we say in the SEO industry, content is king, and being able to publish new content frequently is one key to better rankings.

 

Best for

People who have a background in web development and design, or are willing to learn; businesses of any size; people who need easy and fast blogging capabilities

 

Pros

  • Option to add over 50,000+ plug-ins that can help boost SEO
  • Full customization options
  • Complete control over your website, including technical aspects like page speed
  • Flawless blogging integration
  • Customizable URLs, page titles, and metadata descriptions
  • Optimized for mobile

 

Cons

  • Takes time to learn, delaying your site launch
  • Less secure because of third-party apps and plug-ins
  • SEO-boosting plug-ins are necessary for added functionality; not built in

 

Wix

One of the original drag-and-drop website builders, Wix has moved on from its obsolete Flash-based platform to today’s HTML5 code. Wix’s claim to fame is that it makes it easy for anyone to build their own website from scratch.

Wix recognizes that just having a website isn’t enough in today’s competitive global market, so they launched the Wix SEO Wiz. It’s a complete search engine optimization toolkit that is intuitive and delivers quantifiable results, so much so that Google even acknowledged it in one of their conferences.

“The Wiz”, as its fondly called by the Wix community, analyzes your website and makes suggestions on what to tweak to improve your search engine rankings. It provides you with a thorough checklist of things you can do, such as adding important keywords and editing image alt texts. Wix offered some very convincing statistics for The Wiz: 82% of Wix-ers saw their rankings improve after using it, and over ⅔ of Wix websites have made it to the first search results page.

 

Best for

Start-ups or small businesses that don’t need a complicated website, or have the time and resources to put one up

 

Pros

  • Easy drag-and-drop, all-inclusive website builder; can launch a site quickly
  • Access to SEO toolkit “The Wiz”
  • Accelerated Mobile Pages (AMP)
  • Automatic and instant indexing
  • Automatic site mapping for premium accounts
  • Automatic free SSL certification
  • Customizable URLs
  • Integration with Google Analytics and Google Search Console
  • Access to SEO add-ons from the Wix App Market
  • Wix Site Booster
  • Optimized for sharing on social networks
  • Optimized for mobile
  • Integrated blogging capabilities

 

Cons

  • Less flexibility in terms of functionalities
  • Not optimized for large businesses or websites that require multiple pages
  • Difficult to implement advanced SEO techniques

 

Squarespace

The newest player of the bunch, Squarespace is known for its gorgeous design above all else. Just like Wix, Squarespace allows you to build your own website based off of exclusive, customizable templates. It’s not particularly well-known for its SEO-boosting capabilities, but they do incorporate some tools that allow you to optimize your site for search engine rankings.

 

Best for

Creative content or design-oriented brands

 

Pros

  • Easy, drag-and-drop interface with inclusive domain and web hosting
  • Free SSL certificates
  • Automatically-generated sitemap and metadata
  • Automatic tagging
  • Clean URLs and HTML markup
  • Customizable URLs, titles, and page descriptions
  • Google Analytics integration
  • Accelerated Mobile Pages (AMP)
  • Optimized for mobile
  • Integrated blogging with third-party apps like Google Drive and Evernote

 

Cons

  • Less flexibility and control over your website
  • Fewer templates than Wix or WordPress
  • Limited e-commerce options
  • Not as friendly for SEO beginners

 

Conclusion

Ultimately, it’s not really about what website builder you choose, it’s about the content you create. Good content and quality backlinks are more important factors in your SEO ranking; in fact, Google itself has said that what website building platform you use doesn’t factor into your ranking.

Google ranks you based on how useful and authoritative your content is for your keywords. If people find your content relevant and trustworthy, you will rank higher. Most website builders provide pretty similar SEO features, so it’s really about how well you’re able to take advantage of them.

That being said, WordPress has a slight advantage over other content management systems. While it is more difficult to learn, it will provide you with more flexibility and SEO tools in the long run. With its blogging roots, it’s great for publishing lots of quality content and boosting your on-page SEO. Thousands of plug-ins can be incorporated into your site, letting you fine-tune your website for better rankings.

 

Go for the pros

SEO is way more than just what platform you use to build your website. Even if you go for a drag-and-drop website builder like Wix or Squarespace, there are still a ton of SEO techniques you’ll have to master if you want to get a much-coveted spot on the first search results page.

Good SEO combines web development, psychology, marketing, and so much more. Instead of spending the rest of your life getting the hang of it, it’s easier (and more cost-effective) to hire someone who’s already done all the difficult legwork for you.

Purple Tie Guys (PTG) is a leading SEO specialist and web developer based in Huntsville, Al. We can not only build your website, but provide custom web strategies and solutions to boost your rankings, reach your customers, and increase your profits.

 


Also published on Medium.

By |2018-09-23T18:47:40+00:00September 23rd, 2018|Post|Comments Off on WordPress vs Wix vs Squarespace for SEO: The Ultimate Website Round-Up

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