The Purple Tie Show combines business, marketing, and technology.
I’m going to start out by saying, “We’re not an Apple podcast.” That being said, let’s talk about Apple! For the 2nd quarter in a row, iPhone sales have slipped. That sets up an interesting question: what is Apple’s “next thing?” There are rumors swirling that Apple may spend a portion of its billions of dollars to buy another company. We’ve talked about Apple possibly buying Tesla before, but there are many other companies that they’re looking into. Disney, Hulu, Netflix, Activision Blizzard, Take-Two Interactive, and Electronic Arts are all rumors to be on the table. I suppose we’ll see.
We also briefly talked about Windows 10S as a competitor to Chrome OS. I wanted to squeeze it in there before I went to the next thing because we didn’t talk that much about it.
The next thing: Expert Secrets, Affiliate marketing and retargeting! Get Expert Secrets for free, just pay shipping. Go to http://purpletieguys.com/freebook and grab that book. It’s great! The author is Russell Brunson, creator of ClickFunnels.com . Another affiliate link: http://purpletieguys.com/funnel . It’s a great website for building things like lead generating forms and squeeze pages. We talk at length about why retargeting doesn’t pick up that you’ve purchased something months after you initially searched for it. I didn’t get a chance to put in my doubts about technology being able to tell that you’ve purchased something. Especially if you bought it in a physical location, like Best Buy. That’d be near impossible, I think. But if I’d purchased the Bluetooth headset through Amazon (which is where I searched for it, but not where I actually bought it), I think they’d be able to turn off those types of retargeting ads. At that point, it’s basically just a database search.