Episode: 84 The Facebook Pixel
Welcome to the new Purple Tie Show! We’ve condensed the show down to around a half hour to better suit
our busy, on the go listeners. We hope you enjoy it as much as we’ve enjoyed making it.
We talked a lot about the Facebook Pixel (and briefly about Google Analytics). They’re both powerful marketing tools that should be considered when you’re planning out how you’re going to spend your marketing budget.
And lastly we talked about how Cook’s Pest Control built a museum as a marketing tool. It’s really ingenious. They’ve leveraged the Decatur Downtown Development initiative to have this massive tax write-off built, and down the road, it’ll be a major attraction for out-of-towners and museum buffs alike.