What Makes SEO ServicesWork?
So, a couple of posts ago, we briefly discussed the kind of things that needed to be avoided when trying to hire someone for SEO services. But how does SEO actually work? Because there are unfounded rumors, constant algorithm changes, and factors not explicitly stated, people give up on SEO before starting. Or worse, they end up throwing a bunch of money at Google Ads with the hopes that it would be enough to make it on the front page. But there is a way to get organic search results on any search engine. However, it requires attention from three different factors. A holy trinity of SEO if you will. So, if you want to get into or hire someone for SEO services you need to know these 3 things.
- Quality Content
- On Page Indexing
- Off Page Indexing
Today, we are going to talk about the first part of this holy trinity of SEO, and figure out how certain SEO practices could work in your favor organically towards your Google Search Results. This way, when people are offering their SEO services, you can help with strategizing.
If you want people to notice your website, you got to give them an incentive to look your way in the first place. You want your website (and by extension your business) to stand out from the rest of the crowd if you want to make a profit in a sea of competition.
But there is a right way and a wrong way to get noticed by the public. You want to make sure that people not only visit your site but also stick around.
So, what qualifies as quality content and what makes it count towards the Google Search Engine Results?
Use Interesting and Relevant Topics
If you want people to start paying attention to your content, whether it is written or visual, then you want to make it unique. Say your website is about air condition repair. You have a golden opportunity right there to educate your clients about basic AC maintenance.
And, if you think you are running out of stuff to talk about, switch it up. Maybe you write or record answers to questions you have about your own trade. Like,”Who invented air conditioning?”, or “What’s the latest AC technology out there?”. You can come up with all kinds of interesting and relevant content if you start asking yourself questions that you might not know all of the answers to.
Or, if you want a more personal touch about what it is like to work as an AC repairman, you can talk about your experiences for anyone to listen. After all, people love a good story and if you are funny or compelling then people will respond to it with interest.
Either way, you need to come up with content regularly that is both interesting and relevant if you expect your SEO ranking to rise.
2. Make your Content Easy to Understand
If you were reading an article you couldn’t understand, or if you were watching a video that looks like it has been shot by a camera from the 80’s, chances are you wouldn’t stick around to finish reading or watching. And it makes sense. Would you read a heavily damaged book from a writer that has had little experience with the English language? Would you listen to music recorded by someone who didn’t bother to try and avoid background noise?
People expect effort. They don’t want content from someone who is too lazy to care about the information they are presenting. Why would they? Especially when they could easily find out what they want from other sites or businesses, elsewhere?
So, take the time to make sure that the images on your site look nice, and that your written content is easy to understand. It also wouldn’t hurt to ask someone to look over your shoulder and give you a critique of what you have. If they like it, then that is a go-ahead from another person that the content you have is usable.
3. Make your Website Easy to Navigate
This is a more technical version of the second point that I made but it does deserve to stand on its own. If a client doesn’t know where to click, if a link to something is broken, or if the writing on your site is ridiculously small and in a font that is hard to read, people are not going to stick around to do business with you.
It would be the equivalent of walking into a messy store with broken items lying around, and no sign on the front door or people to help assist customers. Without these things, a business would be dead in the water both on and offline.
So, take the time to make sure the technical stuff is right. Have people try to use your website to see if it works. If you have an area that is hard to navigate, ask for some suggestions to make it easier for them. If you are considerate of the people visiting your website, people will respond positively, and Google will reward you for your efforts.
This article was brought to you by the Purple Tie Guys Marketing Company. SEO Services and Internet Marketing Shouldn’t be Complicated.
Also published on Medium.