Instagram for Business-Tell the Story of your Brand
Are you being dynamic? Authentic? Spontaneous? Well, Instagram is here to help you with that! With a reach of over 400 million and most under 35, this service must be part of your marketing platform because it is changing to accommodate a new generation of brand advocates!
Instagram’s Polaroid-like instant camera has expanded since it jumped onto the social media scene in 2010. This summer Instagram added Stories as a new way to share photos and videos. Stories can be created and disappear within 24 hours but during that time you can combine other images into a tale about your business.
Companies creating a successful brand narrative using Instagram Stories are:
- Camera company, GoPro
- ecommerce site, Shopify
- Online news source, Huffington Post
- Clothing store, LOFT
- Entrepreneur Gary Vaynerchuk (check out all of his social media platforms!)
And, finally, you can see that the space race is running full speed ahead on NASA’s Instagram feed!
So how can you make the most of Instagram’s new Stories feature?
Show another side of your business. NASA posted details about the Perseids meteor shower and shared research and scientific interviews. Offer behind-the-scenes photos like setup shots or the photos that didn’t make the final cut.
Let your customers follow along. Take Instagram to your next Meetup and take photos of the people who attend and video them having fun. This works for conferences, retreats and team lunches and status meetings as well.
Draw your customers out and photo-post. Turn a blog post into a photo story by adding captions using the pen, highlighter, or marker to draw on images or insert text.
Take customers on a virtual tour. This has worked for realtors for years and now you can use this for your business. Let customers see the inside of your store, your stock room, and what craziness goes on behind the counter. Mark each picture with something interesting about a teammate or manager.
Link and Tag. Got a contest going on or wanting to share volunteer work that your business does? Put a link to your business photo to your company’s site and encourage customers to sign up for the contest. Use a hashtag to promote your volunteer outing and inspire customers to join you. Get Creative! In the next post, those images your company took at the last picnic or retreat will come in handy when using Instagram’s Slideshow…we’ll show you how!