How to Tell When SEO Services are Legit
There are two types of people in the business world. The first is the businessman who has taken the time to learn the tips and tricks of their own trade for customer satisfaction. These guys work tirelessly to make sure that things are running smoothly. They sacrifice time, money, and energy, for their clients and are willing to test the waters before offering a good or service to someone. The second is the con artist. These guys will only brush up on a scant bit of information that they claim is their expertise, just to make a quick buck. They will circumnavigate any customer dissatisfaction with random terminology just to squeak by any scrutiny. And that happens in any business whether that is construction, legal representation, or website optimization.
So, it is easy to become overwhelmed with the number of SEO services that show up on the first results of your Google search. You were looking for someone to help get people to work at your website a little more, not get bombarded by all of these strange people and terms. So, what do you do to tell if someone is on the up and up when they offer their SEO services?
Well, here are a few warnings to look out for.
They Guarantee Immediate Results
If someone claims that they are going to get you to the first page of Google with your entire list of keywords within a week, they are doing either one of two things.
- Lying through their teeth to get a large sum of money from you immediately.
- Are expecting you to pay a ridiculous amount of dollars on Google Ads.
It is impossible to naturally get keywords to rank on the first page of Google right away. Especially if you consider the sheer amount of websites that have the exact same topic and have lasted longer than yours has. Google counts for and against multiple factors and that includes; keyword relevance, the age of the website, how many people have visited it, and how long people stay on it. So, unless you are willing to cheat the system or just throw a bunch of money at it, it is literally impossible for an SEO service company to rank you on the first page of Google right away. Speaking of Google…
They Only Focus on Google Search Results
SEO does not mean “Google engine optimization”. It means Search Engine Optimization. And there are more search engines out there other than Google. Social media sites like Twitter, Instagram, and Facebook already have built-in search engines. Just like Google, they count for and against relevant information, and how often you post with their platform. Youtube also has the largest search engine index for videos with Vimeo as a close second. Even voice-activated programs like Alexa and Sound Cloud have their own database for pure audio.
SEO services are not limited to Google rankings. If you are seriously hiring someone who only talks about ranking on Google, they only know a fraction of what to do. There is much more out there than just Google. If they are not strategizing with you about multiple social media platforms and how often you are active on them, then they are amateurs.
Want to know more about the disturbing signs of false SEO services? Or better yet, what an SEO expert actually looks like? Find out with the next post!
This article was Brought to You by The Purple Tie Guys Marketing Company. We take pride in building websites, managing advertisements, and offering SEO services for small businesses both near and far.
Also published on Medium.