Are Marketing and Advertising the Same?

Marketing Vs Advertising

When you ask the average guy walking down the street to picture a marketer, they would most likely with the image of a man in a suit and tie pointing to a graph and an on-air schedule with dollar signs in their eyes. If you asked another stranger on the street to picture an advertiser, they would literally give you the exact same answer. It’s no secret that the average person will use the term marketing interchangeably with the term advertising, and while they both seem common at first, and go hand in hand with each other on occasion, there are a few distinctions between the two disciplines. So, let’s pit the two terms against each other in a battle royale of marketing vs advertising.

What is Marketing?

Marketing Strategy, Marketing vs Advertising

The discipline of marketing, according to Investopedia, “are activities of a company associated with buying and selling a product or service.

It includes advertising, selling and delivering products to people.”

The general rule of thumb when it comes to explaining the world of marketing is to point out the four “P’s” of marketing.

  • Product
  • Place
  • Price
  • Promotion

That means that marketers don’t only focus on the promotional aspect of how a product is sold, but also the presentation of the product itself, who the product is specifically presented to, and how much the product is worth.

What Is Advertising?

 Think of advertising as “broadcasting” your message for the world to see. There are many examples of what would be considered the act of advertising that includes but are not limited to; newspaper classifieds, Facebook ads, television commercials, radio commercials, product placement, and billboards.
advertising, Marketing vs Advertising

Advertising tends to run on the concept of garnering a general awareness a particular product or service.

For instance, if you opened a new ice cream shop locally, you generally do what you can to spread the word out to the general audience that your shop is a thing that exists.The main goal of advertising is to have your company name and logo in front of as many people as possible to produce the highest return on investment (ROI).

Advertisers only focus on the appearance of the product or service that they are promoting. In a sense, it is only part of the marketing mix.

 

Conclusion

Advertising is only a piece of the marketing puzzle, but both disciplines are essential to making sure that a company is offering the right product, at the right price, at the right time and to the right people.

Written by: Robert Martin

By | 2017-06-28T12:48:28+00:00 July 22nd, 2015|Post|Comments Off on Are Marketing and Advertising the Same?

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