The Purple Tie Show Episode 92

The Purple Tie Show combines business, marketing, and technology.

Guys, we took a week off. Sorry. Moving on.

Last week we recorded about 15 minutes of terrible podcast and decided that we just weren’t up to the task. Rather than releasing something that was subpar, we took a week off, regrouped, and now we’ve got some excellent content for you!

A recap of what we talked about last week was:

Retro Pie and Russell Brunson’s Funnel Hacker Blackbox

Apple may be moving into Carnegie Library

Apple also just injected about $200 million dollars into Corning Glass

Dragon Naturallyspeaking

We’ll be going back to Dragon next week probably. It’s a great program, but it has a lot left to be desired when it comes to transcription.

There are rumors swirling about Apple possibly taking the Ipad mini off the market. I’m not sure where I found that article, but I completely believe it. In a world where you can get a 6″ phone, there’s so little need for a 7 or 8 inch tablet that doesn’t let you make phone calls. It would be a smart move on Apple’s part if for no other reason than to funnel the money previously allocated to the mini into something else like the iPhone or one of their various failing computer lines (I’m looking at you MacBook Pro and Mac Pro).

Here’s a link to the Motel 6 radio ad made for millennials. You decide if it’s appropriate for airplay (of course, we do say AF quite a few times during the show today, sooooooo?)

We briefly talked about being a great artist but still needing a sales team. That’s why creatives hire agents who know their way around the market. So they don’t have to sell their own products. They just pay someone else to do that for them.

Tesla announced their solar roof shingle replacements a while back, and I’ve been salivating for them ever sense. I love the idea of putting solar panels on my roof, but when I check on pricing years ago it was astronomical (hundreds of thousands of dollars). Finding out that these shingle replacements are more durable and cheaper than traditional roof materials was so exciting, I started saving money for a new roof IMMEDIATELY. And now they have the ability to PRINT solar conductive material and put it literally anywhere. As Robert points out in the podcast, you can take a huge roll of it into the desert, unroll it and suddenly have power! It’s such an amazing time for alternative fuels. In 20 or 30 years, maybe a huge percentage of roofs in the U.S. will be solar. Maybe we’ll actually begin reversing some of the effects of pollution due to fossil fuel emissions. Or maybe nothing will change at all. We’ll just have to wait and see. I, for one, will have a solar powered roof!

Check The Purple Tie: Inspiring Success on Facebook or Twitter for all your digital marketing, online advertising, and web design!

Listen to the episode!

By | 2017-07-22T14:26:34+00:00 May 23rd, 2017|podcast, Post|Comments Off on The Purple Tie Show Episode 92

Leaving Dex Media or Hibu Is Possible!

I may have ranted a little about the pet peeves that I have with large media dex media and Hibucompanies such as Dex Media, Hibu, or YP.  It has been a hot button issue with local web development and marketing agencies when they advertise their own services to other local businesses only to be told very quickly, “We’re not interested. I am already paying for a website that does nothing for me, I don’t need a website.”

As I have been researching the entire debacle, a question popped into my head; Have customers been able to leave big media companies with their websites intact?

Another small business web designer, marketer, and blogger, Teri Brooks from TBrooks Web Design, answered the question for me in her insightful article about the insane but still possible process of canceling an account with Dex Media, Hibu and other Big Media entities.  Click on the link below for the amazing advice.

Thank you, Teri Brooks. You are doing good work out there!

By | 2017-06-16T14:00:54+00:00 May 17th, 2017|Post|Comments Off on Leaving Dex Media or Hibu Is Possible!

The Purple Tie Show Episode 91

The Purple Tie Show combines business, marketing, and technology.

I’m going to start out by saying, “We’re not an Apple podcast.” That being said, let’s talk about Apple! For the 2nd quarter in a row, iPhone sales have slipped. That sets up an interesting question: what is Apple’s “next thing?” There are rumors swirling that Apple may spend a portion of its billions of dollars to buy another company. We’ve talked about Apple possibly buying Tesla before, but there are many other companies that they’re looking into. Disney, Hulu, Netflix, Activision Blizzard, Take-Two Interactive, and Electronic Arts are all rumors to be on the table. I suppose we’ll see.

We also briefly talked about Windows 10S as a competitor to Chrome OS. I wanted to squeeze it in there before I went to the next thing because we didn’t talk that much about it.

The next thing: Expert Secrets, Affiliate marketing and retargeting! Get Expert Secrets for free, just pay shipping. Go to and grab that book. It’s great! The author is Russell Brunson, creator of . Another affiliate link: . It’s a great website for building things like lead generating forms and squeeze pages. We talk at length about why retargeting doesn’t pick up that you’ve purchased something months after you initially searched for it. I didn’t get a chance to put in my doubts about technology being able to tell that you’ve purchased something. Especially if you bought it in a physical location, like Best Buy. That’d be near impossible, I think. But if I’d purchased the Bluetooth headset through Amazon (which is where I searched for it, but not where I actually bought it), I think they’d be able to turn off those types of retargeting ads. At that point, it’s basically just a database search.

Check The Purple Tie: Inspiring Success on Facebook or Twitter for all your digital marketing, online advertising, and web design!

Listen to the episode!

By | 2017-07-22T14:26:18+00:00 May 9th, 2017|podcast, Post|Comments Off on The Purple Tie Show Episode 91

The Purple Tie Show Episode 90

The Purple Tie Show combines business, marketing, and technology.

In our rambling first segment, we talk about using other advertisements to encourage your own. That doesn’t mean blatantly copying, but what we actually mean for you to do is take inspiration from other advertisers and use them to create something unique of your own. In the process of making that point we talk about Volcano and Dante’s Peak (two of my all time favorite guilty pleasures).

Next, we talk about modular shoes. This started life as a Kickstarter called Shooz. They’ve changed their company name and the name of their product. You can find them on their Shopify page ( It’s a really cool concept, in my opinion. You get separate tops and soles. Then you can mix and match to make a “custom” shoe. Things like this has lead to our next topic of conversation, the downfall of Payless Shoes. Payless is filing for Chapter 11 bankruptcy and closing 400+ stores in 2017. Now, this isn’t news to any parent who’s had to buy shoes in the past 10 years, but Payless is notorious for doubling and tripling shoe prices in order to sell a 2nd pair at “half price.” You can’t sustain that business model forever, and this is the inevitable result of that.

Lastly, we talk about Verizon losing 400,000+ users before starting their Unlimited Data plan. Competition from T-Mobile (in the form of their Binge On plan) almost literally tore customers from Verizon’s claws, giving them something they hadn’t had in a while: no fear. No fear of going over their data, text messages, or minutes (yes, that used to be a thing). And Verizon realized what it had to do a little too late. But they’re fighting back now, and honestly, they’re winning on many fronts. But it just goes to show you that if you don’t adapt your competition will always find a way to overshadow you.

Check The Purple Tie: Inspiring Success on Facebook or Twitter for all your digital marketing, online advertising, and web design!

Listen to the episode!

By | 2017-05-02T14:52:57+00:00 April 25th, 2017|podcast, Post|Comments Off on The Purple Tie Show Episode 90

The Purple Tie Show Episode 89

The Purple Tie Show combines business, marketing, and technology.

This episode is very Apple and Mac-Centric. We talk about a lot of their products and how they’re losing ground in the computing world. If you don’t want to hear a LOT of stuff about Apple, then I implore you to move along.

With that disclaimer out of the way, here’s what we talk about this week!

Apple’s MacBook Pro has lost a lot of ground recently. People complained when they took away all of the ports and replaced it with a USB-C port, but they kept using it. They complained about the “touch bar” and how expensive it is, but they kept buying it. But when the price went up, that’s when people started to question what Apple was actually doing. Were they actually making improvements to the products? Why did I have to buy this stupid dongle to do ANYTHING ELSE with my MacBook Pro? That dissatisfaction manifested in an interesting way. For the first time in 7 years, the MacBook Pro dropped from 1st to 5th on nearly every list of Top 10 Laptops compiled by Laptop Mag.

Interestingly enough, Apple also announced a sort of apology to the Mac Pro fan base. If you didn’t know, the Mac Pro is Apple’s desktop. That’s right, a desktop computer. It’s difficult to explain what it looks like. So, just imagine a small, round, chrome garbage can with the lid closed. That’s an apt description. I wish I’d thought of this while we were recording! Anyway, Apple says to skip it, for now. They’re reworking the entire thing and releasing an update next year. But that’s the rub. They haven’t updated the Mac Pro line in nearly 5 years already. It’s still running hardware that was top of the line in 2013. That’s terrible. In 2013, people were still using Windows 7 because Windows 8 was so bad. In fact, Windows 8.1 hadn’t even been released yet. And now we’ve got an entirely new version of Windows kicking around. It’s ridiculous.

We also berated the iPad 5th gen for being an older, slower knock off of an older, slower version of the iPad. Namely the iPad Air 2. Or the iPad 4th gen. I can’t remember.

EDIT: Here’s the link I was trying to find earlier about the iPad 5. Come to find out, we were giving Apple too much credit. They’re saying that the screen is the exact same as the original iPad Air model. That means that the screen is no less than 4 years old. Jeez, Apple! Come on!

And last, but not least. Edible, bottleless water. Ooho is making these packets of water that have no packaging. The water is incased in an algae based pocket that is edible and biodegradable. It’s weird. It’s cool. It may be the future. But then again, it has its own hurdles.

Check The Purple Tie: Inspiring Success on Facebook or Twitter for all your digital marketing, online advertising, and web design!

Listen to the episode!

By | 2017-05-02T14:52:57+00:00 April 18th, 2017|podcast, Post|Comments Off on The Purple Tie Show Episode 89

The Purple Tie Show Episode 88

The Purple Tie Show combines business, marketing, and technology.

Crayola has retired Dandelion from the 24 count box of Crayola Crayons. The company is giving the color a 4 week retirement, and it will let the internet choose which hue of blue goes in place of the original light yellow. The internet also gets to choose the name of the color. I personally think this is a bad idea for the company. On the other hand, I’d love to see a list of submitted names.

The second topic of the day finds us rambling a bit. But let’s start off with what we actually talk about. If you’ve ever ordered business cards or postcards or brochures from a local print company, chances are they’ve offered to do the design work for free if you place your print order through them. There are a few reasons for this, as we’ll get into in the podcast, but for the customer, I think it’s a raw deal. We also end up talking about “Millenials React To Paper Mail,” which is a marketing scheme cooked up the the USPS (I can’t find the link, at the moment. But when I do I’ll update the description.). And we talk about mail delivery people getting bitten more because of Amazon. And speaking of Amazon?

Amazon Cash is now a thing where you can go into your local CVS (or other stores as the service is rolled out further) where you can transfer physical cash into your Amazon account as credit. I personally feel super shady doing this, but Robert makes a good point. Some people just plain don’t have a credit/debit card. So Amazon has been off limits to them until now. So, for those people, enjoy window shopping on Amazon like I do. I’ve got SO MUCH on my wish list that will never be purchased. It’s a problem. Seriously.

And our last topic of the week is Facebook Live Audio, the audio-only followup to last years Facebook Live Video. The article Robert read about the new service said that “now everyone can have a podcast!” While that’s true, Facebook Live Audio will not be the one to usher in the age of the podcast. I don’t see the Live Audio service being as useful as the Live Video, and if it’s used at all for regular users, it will be short lived. I’m not sure what Facebook was trying to accomplish with this, but they aren’t succeeding. Now, if you want to see what Facebook taking down competitors looks like, check out how they’ve changed Messenger. It’s a clear Snapchat clone now. Except your chats aren’t anonymous, nor are they deleted after a time. But hey, silly face filters!

Check The Purple Tie: Inspiring Success on Facebook or Twitter for all your digital marketing, online advertising, and web design!

Listen to the episode!

By | 2017-05-02T14:52:57+00:00 April 11th, 2017|podcast, Post|Comments Off on The Purple Tie Show Episode 88

7 Deadly Sins of Web Design

I am going to be brutally honest here, readers. Culturally speaking, the United States doesn’t see art-related careers as an important skill set.  At worst things like designing graphics and building websites are publicly viewed a useless talent that leads to little hope for a career prospect and at best it is treated as a quaint hobby that anybody can do with a bit of hard work and no formal training.

Too often I have seen business owners and students with very little aesthetic know how, try their hand at designing a website only to have abandoned their project halfway through or worse, created one of the most outdated and worst looking websites known to the internet.

However, that does not mean that someone must have a formal education in order to do web design, but it does mean that they just have to take the time to learn the important rules of aesthetic appeal.  Because in the world of marketing and advertising, appearances matter.

That is why I decided to make a list of the worst mistakes that someone new to web design should their hardest to avoid.


Number 7: Lack of Content Organization




When you were taught to write in school, you started learning the structure speech, then words, then eventually you could sort them into essays and/or books with multiple paragraphs in a standard format that everyone could understand.

Web content has the same structure that makes it easy to convey the message of the site to the audience through both the use of words and illustrations.

The content in the center of the web page (much like the paragraphs in an essay) is supposed to be structured in such a way that the viewer can tell which section the content is supposed to belong to.  If the sections are clustered together with little space or too far apart, your website will look like an untidy mess, not unlike a kindergartner who has yet to master penmanship or grammar structure.

Content for your website needs to sorted in such a way that it looks cohesive to the audience and should follow the path that naturally draws the eye in a top to down and left to right direction with enough space in between for the reader which section is which.


Here are a few resources that can better explain what I mean:


Number 6:  Lazy Use of Graphics


poor website graphics

Have you ever watched an old television show or a movie at some point in your life and noticed that the quality of the footage was filled with grainy squiggle lines, or that you could see the edge of the film strip?  These visual hiccups deter the audience from focusing on the film completely and ruins the immersive experience almost completely.

So, when customers see your website with an image that has a watermark on it from the stock site that you took your image from, or left-over pixels where the background of an image used to be or just blurry photos, these visitors are not going to be interested in your business. Because these errors reek of unprofessionalism, possible copyright infringement, and outright laziness.

The general rule of thumb when selecting your images is that it needs to be at the highest resolution possible, aka the size with the highest number of pixels, only use your own images or images that are free for public use and to make sure that you download png images so that the backgrounds are transparent and not white.


For further resources, check these pages out:


Number 5:  Bad Color/Pattern/Texture Combinations

terrible website color


It is almost surprising how much colors, shapes, and visual textures could influence how people communicate with each other. The right combination of those elements can send either an intended message that can attract an audience and the wrong combination relay a poorly made, unintentional message that can turn potential customers and connections away.

Oftentimes I have seen websites that either too many textures, blinding/inappropriate colors, and patterns that make no sense.

Here are a few resources that will help if you are struggling with colors and patterns.


For further resources, check these pages out:

Number 4:  Bad Typography


When it comes to building a website, typography, aka the way that your letters and words are styled and sorted, is almost more important than your choice of colors and patterns for your website.  Good typography serves two important functions. It both must be easy for your audience to read your content and it must set the proper tone.

You would not believe how many times, I have seen site owners choose an ill-fitting font for their main typeface, or that the size of the chosen font was too small for anyone to read properly.  And if your customer or audience has to struggle with either the identity of your website or with reading the necessary text, they will not bother sticking around to try to figure it out.

Here is a link to a couple of resources that put you in the right direction as far as what fonts to use, and what to avoid.



Number 3: Lack of Site Updates


With various professional fields (especially when technology or medicine is involved), it is crucial to keep up with the ever-consistent changing tide of progress, lest you get swallowed in a sea of competition.  Web design is no exception to these rapid changes in not only aesthetics but in user experience and functionality.

Between the constant creation and updates for both mobile devices and computer programs it is important that you consistently update your design to keep the structure ‘up to code’. In layman’s terms check and see if the website builder you use is up to date or if the program is discontinued.

But even that is more forgivable than the lack of content updates to your website. If you have changed your address, your phone number, or if you no longer offer a service then it would be important to take the extra time to notify your customers of these major changes.  But I have seen many a website fail to make these updates and wind up literally turning their own customers away, simply because of the unnecessary confusion.


Below is a list of top website building programs and hosts that are more recent to more outdated:


Number 2:  Poor Grammar


a website with bad grammar

The English language is hard to grasp sometimes, and nobody is grammatically correct 24/7 when it comes to sending text messages or typing out paragraphs. However, it takes a special kind of trolling or an almost brilliant form of laziness, if your customer requires translation for the rampant chat-speak in your blog.  With no periods at the end of your sentences, no capitalization at the beginning of your sentences, and atrocious spelling that can make a third-grade teacher cry, virtually no one will have the patience or the time to take your website seriously or do business with your establishment.


To avoid this web design sin, you can either have someone edit your content for you, or you can consult the multitude of websites that can help you with spelling and grammar errors in the links below:


Number 1:  Audio Automatically Playing in the Background


Back in the days of Myspace yore, web pages took ridiculously long to load, and you have a very limited amount of RAM to navigate with on your home computer, so when you loaded a friend’s profile page and you heard the latest pop ballad or television theme song, you were pleasantly surprised and entertained while you were looking at the photos of your latest outing.

10 years later, you have at least 20 web page tabs open, along with a word processor program and a playlist of your own music and when you click on a link, you hear a second audio track that is playing loudly and you don’t know where it is coming from.

What has been an amusing gimmick in the early 2000’s has now become an utter annoyance that is not unlike having nails screeching on a chalkboard and unless you are a musician with a playlist that can be turned on and off, you have no business embedding any audio of any sort on your blog or website.


For a list of reasons why this would be a great design handicap for your website, check out the links below:



Do you agree or disagree with me? Or maybe there was something I missed on the list. If you want to talk about it, comment on this page or on our Facebook @


Image Sources:

By | 2017-06-07T13:17:22+00:00 April 10th, 2017|list, mistakes, Post, top ten|Comments Off on 7 Deadly Sins of Web Design

The Purple Tie Show Episode 87

The Purple Tie Show combines business, marketing, and technology.

Let’s talk about video games for a moment. Gamestop is closing 150 stores this year. That’s because they’re not performing like they should. So, it’s a better option for the company to shut these stores down than try to fix what’s wrong with the company as a whole. They’re playing catchup with the rest of the world. People have long since moved to getting their merchandise from the internet, either through online retailers (like Amazon) or directly to their devices (like download only games). We’ll talk a little bit more about Amazon later in the podcast, but it’s worth noting that many of the businesses that failed in the early 2000s were mainly due to them sticking to a model that wasn’t sustainable in our internet-centric lives or were more of a hassle than the alternatives. That’s something to think about.

Second up on the agenda today, we talk about “Me too!” Everybody and their damn brother is jumping onto the bandwagon, and your company will either suffer or prosper because of it. Our main example of this is Amazon’s Services or Home Services or something like that. They’ll find a local service company to fulfill your request and send them to your house. Now, the only reason this works, and I’m kind of proud that I brought it up, is the fact that because people are starting the order on Amazon, whoever shows up automatically gains credibility. Because your ordered them through Amazon. It doesn’t mean they’ll do a good job, but it makes you THINK they’ll do a good job.

And lastly, we talk about death threats. They’re so common place among Internet personalities that they’ve almost become a sign of success. You’re getting death threats? Good for you! You’ve made it! But that doesn’t mean it’s okay. And that doesn’t mean that you can just throw them around over just anything. Our example is about a football game that was airing during a severe weather threat, and I’ll let Robert explain that in the podcast. But the take away is this. Death threats are never okay. Ever.

Check The Purple Tie: Inspiring Success on Facebook or Twitter for all your digital marketing, online advertising, and web design!

Listen to the episode!

By | 2017-05-02T14:52:57+00:00 April 4th, 2017|podcast, Post|Comments Off on The Purple Tie Show Episode 87

Avoid Web Design Fraud

web design fraud, avoid web fraud, bad design practice


The Dangers of Web Design Fraud

It is not easy in the age of information to navigate through all the data to determine which companies you should trust your business website and advertising with and which companies you should steer clear from. By no means am I telling you to trust only us as a web development company, but I have noticed a disturbing trend in the web development industry, the more I have been working for The Purple Tie.
Scammers that either take your money and run or people with “friends” that have little to no knowledge at all when it comes to web development are a huge problem in the web development industry.

There are scammers and con artists in every field of profession, and by no means is web development an exception to that rule, but when even large companies from the phone book industry have been accused of shady business practices, I can’t help but wonder, “What are the ethical standards of web development?”
The best that I can do to explore this question for both myself and for anyone reading this article is offer examples of these terrible business practices so that when you start shopping for someone to do your website that you can at least see the signs of someone who isn’t on the up and up.

They Rely on Outdated Technology

Computers have changed quite a bit since their first conception at NASA as glorified calculators that took up half the size of a room, and technology as a field has been growing and changing at a rapid rate.  That means that the technological hardware and software that have been dated from 20 years ago, to about 3 years ago, are woefully inadequate on both an aesthetic level and a functional one for today’s technology.


Why yes, I can build your website...

So, let’s say that someone has been creating websites for around 8 years. Unless your web guys can demonstrate up to date knowledge of the latest programming languages, they will create a broken and outdated looking website. Unless the programmer knows how to make your website show up on a tablet or smartphone, you wasted money.

If you have trouble determining if the person that you are thinking about hiring is using antiquated technology, you can consult a programming timeline and directly ask the developer what tools they are going to be using for your project. If their response is anything older than three years ago, I would suggest finding someone else.

There are No Visual Portfolio or Signs of Updates

Would anyone of a sound mind walk into a tattoo parlor and immediately sit in the workstation chair and tell the artist to do ‘whatever’ on his back?  Even drunk people that walk into tattoo parlors either have an idea of what they want or look at the wall of preview images before having something permanently marked on their body.

So why, in good conscience, would you hire any web developer or graphic designer who has not shown you examples of their work before paying them? Chances are if no one has volunteered to show you their work, then they are most likely participating in web design fraud.


art without effort or skill

What do you mean I need to paint something before I put it in a gallery?

It does not matter if you know the person’s aunt, if they are your best friends, or if you are the developer’s mother unless you have seen examples of what your web designer can do, you don’t hire them without seeing their work.  You are trusting your, business advertising, and in some cases your entire livelihood to this developer..

They Filed for Bankruptcy or Have Been Downsizing Consistently

In the grand scheme of things, it is perfectly natural for companies to make mistakes or to have bad quarters. No human is perfect, so why on Earth should a company be held to the standards of perfection?


Hello, I misinvested all of my money, can I have all of yours?

However, if bad quarters, company downsizing, or filing for bankruptcy has become a consistent trend over the last couple of years within the people you are thinking about hiring to design your website, then it is safe to say that the current business is participating in web design fraud. Last I checked, it is practically financial suicide to entrust your business website or marketing strategies to a design company with little to no stability.

A way to check and safeguard your small business from such a fiasco is to take the time to do a quick google search about the company that you are trying to hire. Did that company’s business license get revoked?Have any employees complained about working conditions? Were there any business news articles that state that the company in question has filed for bankruptcy or has there been any talk of downsizing?

They Have Very Poor Customer Interaction Policies

You wake up at one in the morning as your phone rings. It’s them, again. They haunt your life like an ever-present specter that robs you of your happiness, slowly wearing away every nerve that you have as the phone rings every ten minutes, denying you the small joy of silence as you try to go back to sleep. They feed on every inch of your sanity as you pray for the end of your suffering, but it will never end until you give them what they want.  These monsters that I am talking about are telemarketing sales teams.


Your worst nightmare come true…

This technique is not new by any means, and there are large companies that call to pester you into buying or donating something at all hours of the day. But, if the only time that people hear from that company is when they want someone to spend more money on them, chances are they only care about profit.

A good way to check and see if they have a poor customer interaction track record would be to check company review websites, such as the Better Business Bureau or other professional field related review sites. If you either see no trace of positive or negative reviews or a load of negative ones in which customers complain about a lack of actual service, then you should steer clear from this web design company like the plague.



Benjamin Franklin had hit the nail on the head, when he stated, “An ounce of prevention is worth a pound of cure.” Successful businesses, no matter how small or large, take much in the way of planning and effort. Unless you take that same amount of precaution with who is making your website you will be out of a ridiculous amount of money and you will lose lots of potential business.

I am not saying that you must know all the odds and ends that go into what makes a website, that is the developer’s job. However, if you or the person you are hiring doesn’t treat your business website with the same amount of care and dedication that you do with your physical location, customers will associate your business as one giant mess.


Do you agree or disagree with me? Or maybe there was something I missed on the list. If you want to talk about it, comment on this page or on our Facebook @

Image Sources:

By | 2017-07-18T10:35:57+00:00 March 29th, 2017|list, Post|Comments Off on Avoid Web Design Fraud

The Purple Tie Show Episode 86

The Purple Tie Show combines business, marketing, and technology. Today we’re going to talk about how sometimes, technology isn’t intuitive. For example, monitors. Are they on or off? That’s a tough question to gauge. I suppose.

We visited a new chapter of BNI in Huntsville this past week, and it was eye-opening, to say the least. This meeting is held weekly, all members are required to attend or they could lose their seat (more on that in the show), and there is a slew of other requirements for membership. I had no idea it was this time-intensive to be in a BNI group.

One day, someone will find these show notes, read this quote and think, “Man, that’s deep!”

You only have so many breaths in life, why you wanna waste ’em like that? – Robert Martin

The topic of pricing is one that comes up all the time, especially for new business owners or freelancers. How much do I charge? That person looks like they can afford $X, but that person looks like they could afford $XX. Pricing per customer is a bad idea in general, for the reasons outlined in the podcast. You need to focus on the backend of the business to determine what you should charge on the front end.

Side Tangent: While at the pool, Robert witnessed a father and son enjoying a swim when the father unexpectedly gets out of the pool to retrieve his phone. He then gets BACK INTO THE POOL? WITH HIS PHONE ? to video his son playing. This, my friends, is how you ruin a perfectly good phone. Why would he think that’s an acceptable thing to do? Because of hype about waterproof phones. Or maybe he just didn’t care. Who knows.

Lastly, this week we discuss making a curriculum to sale for improving Facebook Ads for your Business. We talked about what it takes to get such a thing off the ground, and we discussed what you would likely sell that course for.


Check The Purple Tie: Inspiring Success on Facebook or Twitter for all your digital marketing, online advertising, and web design!

Listen to the episode!

By | 2017-05-02T14:52:57+00:00 March 28th, 2017|podcast, Post|Comments Off on The Purple Tie Show Episode 86