Why is it So Hard to Rank on Google?!

Part 1: Getting to Know your Site

 

I’ve watched multiple clients wallow in the frustration of trying to figure out how to show up on the first two pages of Google. “My website isn’t getting any views!” “Why isn’t anyone visiting my page?” “Why am I not viral yet after a few days?” You may think that I was mocking you just now, but the truth of it all is that I have done the same song and dance as anyone who doesn’t grasp the concept of how Google works.

 

google, ranking on google, seo

Google seems to consistently change its rules every couple of months, and your efforts don’t seem to get any tangible or measurable results. I want viewership now, dammit?! Why is this not working?! The answer is a little bit more complex than you think.
Getting ranked on Google is much like trying to start a long-term relationship. You need to put in the effort, perform the right steps, and work with who you are compatible with. You can’t expect instant results with little to no effort, and you can’t take any shortcuts.

Businesses often refer to relationship building within companies as the “Know, Like, Trust” model. Over the next few articles I will explain this while making dating allegories to put it in a perspective that everyone can understand.

 

Know

Think about the art of dating in the pursuit of a romantic partner. Do you expect someone to commit to another person in a relationship after the first date?

relationship building google

A surprisingly old-fashioned search engine.

Of course, you don’t. Because real relationships aren’t based purely on physical intimacy. It is based on mutual trust over time built between prospective partners. And the only way to do that is to get to know someone.

Google desires long-lasting relationships with other websites. How does Google get to know your website? Through finding out what your site is all about with Readability,  SEO and Outbound linking.

 

 

 

 

 

Readability

A sophisticated woman on the dating scene has a certain standard of etiquette that she expects from the gentlemen who come to call. She expects the person that she is dating to be polite in their speech, mannerisms, and grooming habits.

The same can be said for Google when it comes to readability. Google has a certain standard when it comes to spelling, punctuation, sentence structure, and word count.  Usually, there are tools that will spell it out for you before you publish a post. This is mainly to the benefit of your audience but benefits Google by giving it more clarity in how it should index each relevant page.

Google looks at copy with these standards :

  • How easy it is to read for the general population.

  • The length of the paragraph.

  • The limited percentage of how many sentences have more than 20 words.
  • How many sentences contain a transition word.

  • How many sentences are written in a passive or active voice.

SEO

There are diverse types of websites all over the world. They could be about niche subjects like a buddy cop show from the 70’s or it could be broad, like religion.  But, until you declare what type of subject your page is about, you are nothing more than a stranger to Google.

SEO, ranking on google

This is where SEO comes in. When you declare a keyword that is relevant to your website and provide a proper description, you are signaling to Google, “Hey, this is what I am all about!”

From there, Google is able to sort you into the right category, because it knows who you are.

However, you want to be careful about repeating the same keywords over and over.

Just like any intelligent woman, if Google hears the same keyword over and over again it will either assume you aren’t taking the conversation seriously enough or that you are just a boring, one-note, individual. Take the time to expand on your subject matter by offering a variety of SEO keywords for each post.

Outbound Linking

linking, seo, indexing google

The ultimate way for Google to get to know you more.

How does any girl learn about someone who she might be interested in pursuing a relationship with? She learns about who the people who are in their life and watches how they treat them. From there she can gauge their values and personal interests further.

 

Outbound linking, aka “citing your sources,” is the webpage equivalent of this.  The larger the frame of reference that you give on where you

get your ideas and compile your information, the more likely you are to rank higher up the list of search results for the related keyword.

By | 2017-12-06T12:16:23+00:00 December 6th, 2017|Post|0 Comments

In remembrance and preparation: How I got where I am.

Y’all, we’re not doing a podcast this week. So, instead, I thought it’d be nice if I gave you some background on me and how I came into this weird, wonderful world of advertising, design and marketing.

Let There Be College

I graduated high school and started college in 2000. I was majoring in “classic art.” Drawing, painting, sculpting, the classics. After a solid year of trying I was still struggling with Drawing 201 (it sounds really sad, but trust me, it was VERY hard to please that instructor). This was my biggest struggle, at the time. I was having a pretty standard college experience, I think. Hanging out with friends in my off hours. Working after school and on the weekends. My sister was still in high school so she was preoccupied with high school girl stuff.

June 30, 2001

I remember it very clearly. I was sleeping in the living room of my mom’s house after a LONG night of playing Super Smash Brothers with my friends, some of which had decided to stay over instead of driving home. It was early when the phone rang, around 6AM. Mom got up and walked to the kitchen, she didn’t have a phone in her room.
I heard her say something like, “Uh huh. Okay. Thank you for calling.” She walked into the living room and gently shook me.
“Sweetie, wake up. We’ve got to go,” she said in a gentle voice. I rolled over, rubbed my eyes and put on my glasses.
“What’s wrong?” I asked, groggily.
“Your father was killed at work,” she said, stone faced. “We have to go identify the body.”

The next few hours are blurry. I remember getting dressed, no shower. I remember mom wanted me to drive. I remember going to the hospital. Mom asked if I wanted to go inside, and at the time, I felt like a coward for saying no. Now, at the age of 35, I feel like I probably made the right choice. I don’t remember anything else between then and the funeral except a fleeting memory of a church pot luck where everyone brought food for us. I always wondered about this. I knew a lot of the people who were there, but we didn’t go to church. Any church. I thought it was nice of them, but I didn’t, and still don’t, understand why they did it.

The day of the funeral came, and I hadn’t shed a tear. I knew I was in shock. I wasn’t close to dad, but he was still dad. And I loved him. After him and mom were separated, my relationship with him had actually begun to improve. I saw him more often than when he lived with us. At the funeral, my cousin, Edie, gave the most amazing eulogy. She started off with a perfect line that completely describes my dad.

“One time …” she started and her voice cracked. She was trying to keep it together, to get through the speech without breaking down into tears. She started again.

“One time, Uncle Omar (my dad’s nick name from the Army) came over to the house, and I said to him ‘Well, you sure do smell good!’ He said, ‘I just farted.’ and gave me a big hug.” There was laughing. Laughing at a funeral. It was exactly what dad would have wanted.

I went home, sat on my bed, and cried for hours.

September 11, 2001

When you say 9/11, everyone knows where they were when it happened. It’s like watching the moon landing.

I’d started school in August and was well into the routine by this time. Why did I pick an 8AM math class? Because I was still too young to know better. I was driving to school when I heard on the radio that, somehow, a plane had accidentally crashed into one of the World Trade Center buildings. I was shocked, but didn’t think too much of it. By the time I made it to school the second plane had hit. I walked into the student center and every TV was tuned to a different news station, all reporting the same thing. I didn’t really know what that meant at the time, and went about my day. I called mom and talked to her briefly about it, and she seemed concerned but who wasn’t, right? My last class for that day ended at noon, and I started driving home. On the way my cell phone rang.

“Hello?” I asked, about to pull into my driveway.
“Sweetie, it’s mom,” said mom, her voice shaky.
“Mom? What’s wrong?”
“I think I’m having a heart attack. I’m almost home, I’m right down the road.”
“Why didn’t you call 911?! Where are you?” I was parking in front of the house by this time.
“I … I’ll be home soon.” Click. I immediately called 911.

We spent the night in the emergency room, my sister stayed with a friend.

The Next Day

After no one telling me anything, I finally got mom to tell me what was going on. She’d had a panic attack. And she’d been having panic attacks since dad had died. She told me later that she’d heard that because of what had happened with the World Trade Center that the draft was being re-instated and I was going to be sent off to fight in the new war on terror. She had been having small panic attacks during the day when she first heard about the planes, but on her way home she had her first major attack. She went on a long work hiatus and I quit school so I could work full-time to help pay bills.

Moving to Raleigh

After her panic attack, mom had asked me what I truly wanted to do. I’d always wanted to be an animator (although I called it a cartoonist when I was little because I didn’t know there was a difference). There was this technical college in Raleigh that taught 3D animation that I’d visited while I was in high school, and it was the coolest thing I’d ever seen! So, she agreed that if I’d use it for tuition, she’d help me get my portion of my dad’s death benefit money to get me started.

That ended up being what led me to where I am now. I learned a few of my crucial skills there. I haven’t animated anything since leaving school, but I use the concepts taught during my design classes every day. That’s also where I met Robert. After I started working with him, I moved to Alabama to start with this business.

By | 2017-09-11T18:44:16+00:00 September 12th, 2017|Post|Comments Off on In remembrance and preparation: How I got where I am.

The Purple Tie Show Episode 104

The Purple Tie Show combines business, marketing, and technology.

Today the tables are TURNED! That’s right, Robert Martin, the Millennial Marketing expert, gets interviewed by Enrico Lugnan of Instagram Growth Secrets by Avenik. They talk about marketing to Millennials, Blockbuster Video (Wow! What a difference!), and a slew of other stuff. Enjoy the interview, and when you’re done, head over to our new Facebook Group, Marketing to Millennials.

And if you guys were wondering about Avenik’s Instagram account, it’s right here! #VIRALGR4MMER

Check out Purple Tie Guys: Inspiring Success on Facebook or Twitter for all your digital marketing, online advertising, and web design!

Listen to the episode!

By | 2017-08-24T11:59:58+00:00 August 24th, 2017|Post|Comments Off on The Purple Tie Show Episode 104

The Purple Tie Show Episode 103

The Purple Tie Show combines business, marketing, and technology.

Guest Speaker: Todd Thornbery of Build Your Best Body

On this episode, we talk with Todd Thornbery of Build Your Best Body! He’s been helping out Robert and myself with our diet/lifestyle. He has a unique approach that has greatly affected Robert’s weight loss. We had to cut out a section in the middle because I had to answer an “emergency” phone call, and I’m kind of sad I had to cut it out. Robert and Todd talked about how they liked their eggs in the morning with the entire conversation culminating with the statement: “You wanna know the secret to eating that many eggs in the morning? Barbecue sauce.” It was so hilarious because Todd whispered the entire thing like it truly was a secret. In the South, the secret is hot sauce. Usually Louisiana Hot Sauce.

You can check out Todd’s Facebook Group, Build Your Best Body at http://facebook.com/groups/buildyourbestbody . Go check him out, he’s got a lot of unique perspectives when it comes to body health and weight loss.

Check out Purple Tie Guys: Inspiring Success on Facebook or Twitter for all your digital marketing, online advertising, and web design!

Listen to the episode!

By | 2017-08-17T10:52:58+00:00 August 15th, 2017|Post|Comments Off on The Purple Tie Show Episode 103

The Purple Tie Show Episode 102

The Purple Tie Show combines business, marketing, and technology.

Guest Speaker: Josh Reif

Let’s all welcome Josh Reif to the podcast! Josh is a Facebook Marketer and all around great guy. We talked to him about moving to Thailand, living as a digital nomad, and bending the world of Facebook to his whims.

You can check out Josh on Facebook in his group, Digital Skills for Entrepreneurs, or you can go to http://joshreif.net or http://digitalskillforentrepreneurs.com .

Check out Purple Tie Guys: Inspiring Success on Facebook or Twitter for all your digital marketing, online advertising, and web design!

Listen to the episode!

By | 2017-08-17T10:45:01+00:00 August 8th, 2017|Post|Comments Off on The Purple Tie Show Episode 102

The Purple Tie. Show Episode 100

EPISODE 100!!!

Can you believe it? 100 episodes. Nearly 2 years worth of delicious podcast goodness.

On this very special 100th episode, we have 2 return guests plus someone new. Y’all may remember Tina Sibley, of 5 Star Speakers. She was on a few weeks ago telling us about how videos are the best thing on Earth and how she was the best lady on the planet that could get you over your fears of going in front of the camera.

You may also remember Landon Porter of Getting Clients Without Being Salesy. If you want to sell something but don’t want to be a ‘sales dick’ as Landon puts it, he’s your man!

Last we have Amy Bernier of the Say Yes Revolution. She will teach you how to hit the pause button when you need to get away from work. You can find her on Facebook in the group Say Yes Revolution.

This episode is Rated R for mature audiences only.

Check out Purple Tie Guys: Inspiring Success on Facebook or Twitter for all your digital marketing, online advertising, and web design!

Listen to the episode!

By | 2017-08-02T11:12:17+00:00 August 1st, 2017|Post|Comments Off on The Purple Tie. Show Episode 100

The Purple Tie Show Episode 101

The Purple Tie Show

We combine business, marketing, and technology.

This week we chat with Bobby Donohue of Fuel Blue. He’s got a wonderful group for business owners who are looking to start using video in their business called Video For Business – The Art of Audience Attraction. You can check that out at www.fuelblue.com/group.

We know, we skipped episode 100. There’s a good reason for that. It’s not ready! We’re going to have so many wonderful people on there. We’ll be chatting with some old friends and some new faces. So, check back in next week for episode 100!!!

Check out Purple Tie Guys: Inspiring Success on Facebook or Twitter for all your digital marketing, online advertising, and web design!

Listen to the episode!

By | 2017-08-02T11:16:03+00:00 July 25th, 2017|Post|Comments Off on The Purple Tie Show Episode 101