The Purple Tie Show Episode 103

The Purple Tie Show combines business, marketing, and technology.

Guest Speaker: Todd Thornbery of Build Your Best Body

On this episode, we talk with Todd Thornbery of Build Your Best Body! He’s been helping out Robert and myself with our diet/lifestyle. He has a unique approach that has greatly affected Robert’s weight loss. We had to cut out a section in the middle because I had to answer an “emergency” phone call, and I’m kind of sad I had to cut it out. Robert and Todd talked about how they liked their eggs in the morning with the entire conversation culminating with the statement: “You wanna know the secret to eating that many eggs in the morning? Barbecue sauce.” It was so hilarious because Todd whispered the entire thing like it truly was a secret. In the South, the secret is hot sauce. Usually Louisiana Hot Sauce.

You can check out Todd’s Facebook Group, Build Your Best Body at http://facebook.com/groups/buildyourbestbody . Go check him out, he’s got a lot of unique perspectives when it comes to body health and weight loss.

Check out Purple Tie Guys: Inspiring Success on Facebook or Twitter for all your digital marketing, online advertising, and web design!

Listen to the episode!

By | 2017-08-17T10:52:58+00:00 August 15th, 2017|Post|0 Comments

The Purple Tie Show Episode 102

The Purple Tie Show combines business, marketing, and technology.

Guest Speaker: Josh Reif

Let’s all welcome Josh Reif to the podcast! Josh is a Facebook Marketer and all around great guy. We talked to him about moving to Thailand, living as a digital nomad, and bending the world of Facebook to his whims.

You can check out Josh on Facebook in his group, Digital Skills for Entrepreneurs, or you can go to http://joshreif.net or http://digitalskillforentrepreneurs.com .

Check out Purple Tie Guys: Inspiring Success on Facebook or Twitter for all your digital marketing, online advertising, and web design!

Listen to the episode!

By | 2017-08-17T10:45:01+00:00 August 8th, 2017|Post|Comments Off on The Purple Tie Show Episode 102

The Purple Tie. Show Episode 100

EPISODE 100!!!

Can you believe it? 100 episodes. Nearly 2 years worth of delicious podcast goodness.

On this very special 100th episode, we have 2 return guests plus someone new. Y’all may remember Tina Sibley, of 5 Star Speakers. She was on a few weeks ago telling us about how videos are the best thing on Earth and how she was the best lady on the planet that could get you over your fears of going in front of the camera.

You may also remember Landon Porter of Getting Clients Without Being Salesy. If you want to sell something but don’t want to be a ‘sales dick’ as Landon puts it, he’s your man!

Last we have Amy Bernier of the Say Yes Revolution. She will teach you how to hit the pause button when you need to get away from work. You can find her on Facebook in the group Say Yes Revolution.

This episode is Rated R for mature audiences only.

Check out Purple Tie Guys: Inspiring Success on Facebook or Twitter for all your digital marketing, online advertising, and web design!

Listen to the episode!

By | 2017-08-02T11:12:17+00:00 August 1st, 2017|Post|Comments Off on The Purple Tie. Show Episode 100

The Purple Tie Show Episode 101

The Purple Tie Show

We combine business, marketing, and technology.

This week we chat with Bobby Donohue of Fuel Blue. He’s got a wonderful group for business owners who are looking to start using video in their business called Video For Business – The Art of Audience Attraction. You can check that out at www.fuelblue.com/group.

We know, we skipped episode 100. There’s a good reason for that. It’s not ready! We’re going to have so many wonderful people on there. We’ll be chatting with some old friends and some new faces. So, check back in next week for episode 100!!!

Check out Purple Tie Guys: Inspiring Success on Facebook or Twitter for all your digital marketing, online advertising, and web design!

Listen to the episode!

By | 2017-08-02T11:16:03+00:00 July 25th, 2017|Post|Comments Off on The Purple Tie Show Episode 101

The Purple Tie Show Episode 99

The Purple Tie Show – Episode 99: Brendan Alan Barret Interview

Brendan Alan Barrett is passionate about a lot of things. He’s raising a small child,  getting married, and instructing parents how to teach their own children about business, finances, and more. You can check out all of his stuff at http://startinphx.com for his blog and http://startinphx.com/family to start using his course and learning the ins and outs of teaching your kids all about business.

Check out Purple Tie Guys: Inspiring Success on Facebook or Twitter for all your digital marketing, online advertising, and web design!

Listen to the episode!

By | 2017-07-22T14:28:00+00:00 July 18th, 2017|podcast, Post|Comments Off on The Purple Tie Show Episode 99

Successfully Selling to Millennials

Successfully Selling to Millennials

It looks like the odds are completely against you, the business owner, when it comes to selling anything to millennials. They are cynical of advertising, they aren’t brand loyal, they don’t like long-term purchases, and they research everything.

But believe it or not, there are ways to check millennial cynicism and to recruit them as business prospects.

Let me give you an analogy. If you’re fishing and the fish aren’t biting, you don’t give up and never go fishing again. You analyze the problem and figure out one of or all three root causes; You are in the wrong location, you are using the wrong technique or you are using the wrong bait.

If we translate that analogy to advertising and leads, you need to make one or more of the following changes.

  • Your Message Platform (the location)
  • The Appearance of the Message (the technique)
  • The Message itself (the bait)

The Right Location: Social Media and Mobile Devices

millennials, social media, mobile devices
Millennials were born in or around the age of the internet, so it would make sense that they are the generation that adopted quickly to technology. Because Millennials are so technologically literate, they use their mobile devices for everything. Especially shopping.

According to targetmarketingmag.com, “mobile devices were crucial for Millennial mothers to search for the best possible price on a product (79.4%), read reviews (68.9%), and download coupons (67.1%). Even in-store shopping was greatly influenced by Millennial mobile users, with over half (52%) comparing prices to other retailers.”

There are a multitude of social media apps, and it is impossible to use them all. That’s why you should plan your social media strategy around which platform works best for you.

Do just want to spread the word quickly about the latest discount in your store?  Facebook or Twitter might be the place for you to announce it. If you run a restaurant, encourage people to send pics of your dishes on Instagram or Snapchat for a discount. There are endless possibilities if you apply the right platform to the right message.

 

The Right Technique: Authenticity and Transparency

millennials, authenticity, fact checking

Make no mistake, Millennials are information savvy and are much more prone to research while they shop. Granted, if you give them an option to purchase through your website, they will be far more likely to buy. However, that purchase happens after they read the reviews and compare to other products.

Most millennials in the United States lived through or were born in the 1980’s and 1990’s, a time when marketing to children exploded. So, they’re quite used to spotting the traditional marketing tactics from a mile away. In fact, the pushier you are about your product, the more likely they are to be non-responsive.

The best way to get the message out there for millennials isn’t to desperately shout, “Buy Now” from the rooftops. That would make anyone run screaming. Instead, you announce with clarity, “This is who we are, this is what we offer, and this is why make it!”

However, if you stand behind your product and fully explain, “This is who we are, this is what we offer, and this is why you should choose us!”, you will get much more respect and attention.

You might start to get worried about the effectiveness of the message. How are you going to get your message across if you aren’t actively spreading your message to everyone you meet?

Don’t panic.

If you are honest about your information and you deliver enough useful and unique content, millennials will help increase awareness of your brand for you through digital word of mouth. The more authentic you are, the more trust you are likely to build from your target audience.

The Right Bait: Experience not Status

Up until very recently, people determined value through ownership. For example, in America, if you didn’t own land, you couldn’t vote until 1855.

However, cultural attitudes towards status and ownership started to shift drastically over the last few decades. Ownership does not determine status anymore; competency and experience do instead.

The more a millennial can experience something different, learn something new, or the more something can enable a better experience, the more valuable a resource is to them.

If you are selling a product and reading this, it sounds like you are doomed from the get-go.

experience, millennials, not ownership
However, you can still craft your pitch to make your product less like something that creates ownership status, and more like something that creates an ownership experience.

For example, if you sold something like tennis shoes, instead of promoting it like a status symbol, promote its features as something that will enhance the personal experience of the wearer. It increases the utilitarian value of the product to the target audience and increases the chance for a positive response and sales from the millennial generation.

This example increases the utilitarian value of the product to your target audience and increases the chance for a positive response.

 

If you have any questions, or if you want to know where to find more articles like this one, check out our home page!

By | 2017-07-17T11:46:35+00:00 July 17th, 2017|Post|Comments Off on Successfully Selling to Millennials

The Purple Tie Show Episode 98

The Purple Tie Show:

Combines business, marketing, and technology

THIS EPISODE IS RATED R FOR ADULT LANGUAGE

Tina Sibley is a wonderful person and the lady that’s been coaching Robert on being in front of the camera. You can check out her handy work with him here. We talked with her for a full two hours. TWO HOURS! Have y’all ever known us to sit in one spot for two hours? Not unless it was a damned good reason! This was the best reason.

There’s no way to put into the show notes what we talked about. Our rambling, hilarious conversation took several twists and turns, but in the end, we hope that you find some value in it.

Check out Tina on her Facebook Group: 5 Star Speakers.

Check out Purple Tie Guys: Inspiring Success on Facebook or Twitter for all your digital marketing, online advertising, and web design!

Listen to the episode!

By | 2017-08-02T11:02:00+00:00 July 11th, 2017|podcast, Post|Comments Off on The Purple Tie Show Episode 98

The Purple Tie Show Episode 97

The Purple Tie Show combines business, marketing, and technology.

THIS EPISODE IS RATED R FOR ADULT LANGUAGE

We had a long conversation with Landon Porter, founder of “How to get Clients without being Salesy”. We discussed a lot of things, and Landon was thoughtful and insightful on a lot of things.

His journey started with another course he and his wife, Ash, were making together about how to deal with preteens and teenagers. This lead into what he’s doing now.

We briefly talked about chatbots and how they’re going to take away jobs (in a good way). And we talked about iOS vs Android. You guys want to know a secret? Landon’s an Android guy. He likes the customization features (also, I’m kind of jealous of his Pixel). We also talked about the European Union suing Google. His answer is hilarious.

One of the biggest points we talked about was giving up your office to work from home.

Oh, and he showed off his wooden smartphone case. You can check it out at www.carved.com.

This is a LONG podcast, so pace yourself. It’s a lot longer than we normally go.

Check out Landon’s group, Getting Clients Without Being Salesy here.

Check out Purple Tie Guys: Inspiring Success on Facebook or Twitter for all your digital marketing, online advertising, and web design!

Listen to the episode!

By | 2017-07-22T14:27:38+00:00 July 4th, 2017|podcast, Post|Comments Off on The Purple Tie Show Episode 97

The Purple Tie Show Episode 96

Episode-96: Woo Woo, Air Groceries, and Gorilla Marketing

We made a funny thing for Landon Porter and his Gorilla Marketing group. Go to http://woowooarmy.com and see what he’s up to.

There’s a snippet of a conversation we recorded as a test before the podcast between Robert, Landon and me around the 7-minute mark. Let us know how it sounds and if we need to improve the sound quality somehow.

Whelp, Amazon has bought Whole Foods. Get ready for food to be airdropped via drone in the coming years. We’ve all been waiting for it. And you’ll probably end up being able to shop at the Whole Foods stores and leave without paying directly. If you’ll recall, Amazon was testing stores where you could buy things without paying either earlier this year or late last year.

Paying off debt. It’s a big deal. And you’ll feel better once it’s not weighing on your shoulders. We talked about how Robert is taking his debt by the gonads and getting rid of it all.

Robert refers to the practice of centering yourself as “woo woo.” He was raised in the south, so anything that isn’t “hard work” is considered “woo woo.” It’s hard to explain in words so listen to the podcast and see what we’re talking about.

Last but not least is Zoom. Zoom is a video conference software that allows you to do SO MUCH MORE. Click here to sign up for it via our affiliate link. We get points for it!

And, as we mentioned in the podcast, here are links to Landon Porter, Tina Sibley, and Ben Perry.

Check The Purple Tie: Inspiring Success on Facebook or Twitter for all your digital marketing, online advertising, and web design!

Listen to the episode!

By | 2017-07-22T14:27:26+00:00 June 27th, 2017|podcast, Post|Comments Off on The Purple Tie Show Episode 96

No Podcast This Week – Instead, here’s a Chatbot!

Delmus Singleton - Born Dec. 28, 1951 Died June 30, 2001I couldn't find an actual picture of Robert's dad, Robert Martin Sr. This is close enough.You guys may not realize this, but we usually record the podcast on Sunday mornings.  And this Sunday happens to be Father’s Day 2017! So, Happy Father’s Day! Something else y’all may not realize is that Robert and I both have lost our fathers. I lost mine when I was 19. Robert lost his a little over 6 years ago. In honor of our father’s we opted to take Sunday off and just chill. And instead of a podcast, you’re getting this little blurb about what I’ve been working on all weekend. If you’re looking to listen to a podcast, check out our Blog page or head over to our Libsyn page that houses all of our past podcasts.

Chatbots

That’s right, chatbots. Specifically, the chatbot for the FavGeek Facebook page. It’s taken me most of Saturday to rewrite the entire backend, but it’s done. And it’s working! I’ve already had an unknowing participant in my tests. And it worked like a charm. Here’s what I did, why I had to redo it twice, and why I’ve learned so much.

Design

The main reason we decided to implement a chatbot on the FavGeek FB Page was so that we didn’t need a human to answer the questions we got through the page. It was mostly pricing questions (that’s usually what we’re answering on the phone, too), and I knew that we could setup a chatbot to do the dirty work for us. And that meant that I wouldn’t have to answer the Facebook Page anymore! I’m super excited about that. You guys don’t even realize how many times I’d have to stop what I was doing and answer questions on the Facebook page. Now, granted that wasn’t how it was all the time, but it was often enough that it became a problem that needed to be solved. Enter chatbots.

When I first made Oliverbot – the FavGeek chatbot – I just sat down and started making things. I used Chatfuel, and it was very easy to step in knowing absolutely nothing about chatbots. In less than a day I had a working, functioning chatbot. It wasn’t polished, and it wasn’t very useful. But it was there, and it was answering questions (sort of).

I done goofed.I didn’t do any research or really think the flow through on that first go around. When I say “the flow” I’m talking about how people usually interact with us through FB messenger. They start off with a question and want an answer. I started off presenting them with various options they didn’t’ need or want. I put an option for hours up there, but they’d just come from the FB page. It has our hours listed. They don’t need that, and no one is going to click on it! Derp #1. There are also limitations to the amount of options I can put on a single block, and instead of finding a better way of presenting all the options, I just plowed forward using a BUNCH of small blocks. It was hard to navigate and aggravating to go through.

I hadn’t thought through the design of the chatbot. I was just writing to put something down. I’d done no homework. I hadn’t really thought about how it would work at all. It was a disaster.

Redesign

I done goofed.One day last week Robert and I had a business meeting with an associate. At some point last week this associate had tested the chatbot at Robert’s request. He said that it was okay, but it was hard to find what he was looking for. I asked him to be more specific. He said he couldn’t find the price to fix his phone screen. I said that was ludicrous. There was a price button right there on the first screen. He said, yes, but that wasn’t what he was looking for. He was looking for the “broken screen” option. I immediately understood. Derp #2. The customers aren’t looking for the price, they’re looking for the problem.

So I rewrote the entire chatbot, problem first, answer second. That’s how our customers naturally found out their answer so that’s how I wrote the chatbot. The first go around, I actually made a woman mad because the chatbot was so poorly designed that she became aggravated interacting with it. I had to shut it down and respond manually. Like I said, disaster.

Marketing

How does this help you and your business? I don’t know. What kind of business do you have? Are you selling pizza? If so, your chatbot may me an online ordering system! People can go to your page, talk to your chatbot, and have a pizza paid for and delivered without ever talking to a clumsy human. Are you selling women’s country apparel? Chatbots can take those kinds of orders, too. Take payment and tell you that you need to ship an item. There’s a lot chatbots can’t do (humans will always need to be in the loop without some MAJOR programming), but the stuff that takes up a lot of time, answering the same questions again and again? Yup, chatbots have got you covered.

By | 2017-06-28T15:21:51+00:00 June 20th, 2017|Post|Comments Off on No Podcast This Week – Instead, here’s a Chatbot!