Podcasts containing interviews, musings, and other random bits in audio.

The Purple Tie Show Episode 90

The Purple Tie Show combines business, marketing, and technology.

In our rambling first segment, we talk about using other advertisements to encourage your own. That doesn’t mean blatantly copying, but what we actually mean for you to do is take inspiration from other advertisers and use them to create something unique of your own. In the process of making that point we talk about Volcano and Dante’s Peak (two of my all time favorite guilty pleasures).

Next, we talk about modular shoes. This started life as a Kickstarter called Shooz. They’ve changed their company name and the name of their product. You can find them on their Shopify page (https://one-footwear.myshopify.com/). It’s a really cool concept, in my opinion. You get separate tops and soles. Then you can mix and match to make a “custom” shoe. Things like this has lead to our next topic of conversation, the downfall of Payless Shoes. Payless is filing for Chapter 11 bankruptcy and closing 400+ stores in 2017. Now, this isn’t news to any parent who’s had to buy shoes in the past 10 years, but Payless is notorious for doubling and tripling shoe prices in order to sell a 2nd pair at “half price.” You can’t sustain that business model forever, and this is the inevitable result of that.

Lastly, we talk about Verizon losing 400,000+ users before starting their Unlimited Data plan. Competition from T-Mobile (in the form of their Binge On plan) almost literally tore customers from Verizon’s claws, giving them something they hadn’t had in a while: no fear. No fear of going over their data, text messages, or minutes (yes, that used to be a thing). And Verizon realized what it had to do a little too late. But they’re fighting back now, and honestly, they’re winning on many fronts. But it just goes to show you that if you don’t adapt your competition will always find a way to overshadow you.

Check The Purple Tie: Inspiring Success on Facebook or Twitter for all your digital marketing, online advertising, and web design!

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By | 2017-05-02T14:52:57+00:00 April 25th, 2017|podcast, Post|Comments Off on The Purple Tie Show Episode 90

The Purple Tie Show Episode 89

The Purple Tie Show combines business, marketing, and technology.

This episode is very Apple and Mac-Centric. We talk about a lot of their products and how they’re losing ground in the computing world. If you don’t want to hear a LOT of stuff about Apple, then I implore you to move along.

With that disclaimer out of the way, here’s what we talk about this week!

Apple’s MacBook Pro has lost a lot of ground recently. People complained when they took away all of the ports and replaced it with a USB-C port, but they kept using it. They complained about the “touch bar” and how expensive it is, but they kept buying it. But when the price went up, that’s when people started to question what Apple was actually doing. Were they actually making improvements to the products? Why did I have to buy this stupid dongle to do ANYTHING ELSE with my MacBook Pro? That dissatisfaction manifested in an interesting way. For the first time in 7 years, the MacBook Pro dropped from 1st to 5th on nearly every list of Top 10 Laptops compiled by Laptop Mag.

Interestingly enough, Apple also announced a sort of apology to the Mac Pro fan base. If you didn’t know, the Mac Pro is Apple’s desktop. That’s right, a desktop computer. It’s difficult to explain what it looks like. So, just imagine a small, round, chrome garbage can with the lid closed. That’s an apt description. I wish I’d thought of this while we were recording! Anyway, Apple says to skip it, for now. They’re reworking the entire thing and releasing an update next year. But that’s the rub. They haven’t updated the Mac Pro line in nearly 5 years already. It’s still running hardware that was top of the line in 2013. That’s terrible. In 2013, people were still using Windows 7 because Windows 8 was so bad. In fact, Windows 8.1 hadn’t even been released yet. And now we’ve got an entirely new version of Windows kicking around. It’s ridiculous.

We also berated the iPad 5th gen for being an older, slower knock off of an older, slower version of the iPad. Namely the iPad Air 2. Or the iPad 4th gen. I can’t remember.

EDIT: Here’s the link I was trying to find earlier about the iPad 5. Come to find out, we were giving Apple too much credit. They’re saying that the screen is the exact same as the original iPad Air model. That means that the screen is no less than 4 years old. Jeez, Apple! Come on!

And last, but not least. Edible, bottleless water. Ooho is making these packets of water that have no packaging. The water is incased in an algae based pocket that is edible and biodegradable. It’s weird. It’s cool. It may be the future. But then again, it has its own hurdles.

Check The Purple Tie: Inspiring Success on Facebook or Twitter for all your digital marketing, online advertising, and web design!

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By | 2017-05-02T14:52:57+00:00 April 18th, 2017|podcast, Post|Comments Off on The Purple Tie Show Episode 89

The Purple Tie Show Episode 88

The Purple Tie Show combines business, marketing, and technology.

Crayola has retired Dandelion from the 24 count box of Crayola Crayons. The company is giving the color a 4 week retirement, and it will let the internet choose which hue of blue goes in place of the original light yellow. The internet also gets to choose the name of the color. I personally think this is a bad idea for the company. On the other hand, I’d love to see a list of submitted names.

The second topic of the day finds us rambling a bit. But let’s start off with what we actually talk about. If you’ve ever ordered business cards or postcards or brochures from a local print company, chances are they’ve offered to do the design work for free if you place your print order through them. There are a few reasons for this, as we’ll get into in the podcast, but for the customer, I think it’s a raw deal. We also end up talking about “Millenials React To Paper Mail,” which is a marketing scheme cooked up the the USPS (I can’t find the link, at the moment. But when I do I’ll update the description.). And we talk about mail delivery people getting bitten more because of Amazon. And speaking of Amazon?

Amazon Cash is now a thing where you can go into your local CVS (or other stores as the service is rolled out further) where you can transfer physical cash into your Amazon account as credit. I personally feel super shady doing this, but Robert makes a good point. Some people just plain don’t have a credit/debit card. So Amazon has been off limits to them until now. So, for those people, enjoy window shopping on Amazon like I do. I’ve got SO MUCH on my wish list that will never be purchased. It’s a problem. Seriously.

And our last topic of the week is Facebook Live Audio, the audio-only followup to last years Facebook Live Video. The article Robert read about the new service said that “now everyone can have a podcast!” While that’s true, Facebook Live Audio will not be the one to usher in the age of the podcast. I don’t see the Live Audio service being as useful as the Live Video, and if it’s used at all for regular users, it will be short lived. I’m not sure what Facebook was trying to accomplish with this, but they aren’t succeeding. Now, if you want to see what Facebook taking down competitors looks like, check out how they’ve changed Messenger. It’s a clear Snapchat clone now. Except your chats aren’t anonymous, nor are they deleted after a time. But hey, silly face filters!

Check The Purple Tie: Inspiring Success on Facebook or Twitter for all your digital marketing, online advertising, and web design!

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By | 2017-05-02T14:52:57+00:00 April 11th, 2017|podcast, Post|Comments Off on The Purple Tie Show Episode 88

The Purple Tie Show Episode 87

The Purple Tie Show combines business, marketing, and technology.

Let’s talk about video games for a moment. Gamestop is closing 150 stores this year. That’s because they’re not performing like they should. So, it’s a better option for the company to shut these stores down than try to fix what’s wrong with the company as a whole. They’re playing catchup with the rest of the world. People have long since moved to getting their merchandise from the internet, either through online retailers (like Amazon) or directly to their devices (like download only games). We’ll talk a little bit more about Amazon later in the podcast, but it’s worth noting that many of the businesses that failed in the early 2000s were mainly due to them sticking to a model that wasn’t sustainable in our internet-centric lives or were more of a hassle than the alternatives. That’s something to think about.

Second up on the agenda today, we talk about “Me too!” Everybody and their damn brother is jumping onto the bandwagon, and your company will either suffer or prosper because of it. Our main example of this is Amazon’s Services or Home Services or something like that. They’ll find a local service company to fulfill your request and send them to your house. Now, the only reason this works, and I’m kind of proud that I brought it up, is the fact that because people are starting the order on Amazon, whoever shows up automatically gains credibility. Because your ordered them through Amazon. It doesn’t mean they’ll do a good job, but it makes you THINK they’ll do a good job.

And lastly, we talk about death threats. They’re so common place among Internet personalities that they’ve almost become a sign of success. You’re getting death threats? Good for you! You’ve made it! But that doesn’t mean it’s okay. And that doesn’t mean that you can just throw them around over just anything. Our example is about a football game that was airing during a severe weather threat, and I’ll let Robert explain that in the podcast. But the take away is this. Death threats are never okay. Ever.

Check The Purple Tie: Inspiring Success on Facebook or Twitter for all your digital marketing, online advertising, and web design!

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By | 2017-05-02T14:52:57+00:00 April 4th, 2017|podcast, Post|Comments Off on The Purple Tie Show Episode 87

The Purple Tie Show Episode 86

The Purple Tie Show combines business, marketing, and technology. Today we’re going to talk about how sometimes, technology isn’t intuitive. For example, monitors. Are they on or off? That’s a tough question to gauge. I suppose.

We visited a new chapter of BNI in Huntsville this past week, and it was eye-opening, to say the least. This meeting is held weekly, all members are required to attend or they could lose their seat (more on that in the show), and there is a slew of other requirements for membership. I had no idea it was this time-intensive to be in a BNI group.

One day, someone will find these show notes, read this quote and think, “Man, that’s deep!”

You only have so many breaths in life, why you wanna waste ’em like that? – Robert Martin

The topic of pricing is one that comes up all the time, especially for new business owners or freelancers. How much do I charge? That person looks like they can afford $X, but that person looks like they could afford $XX. Pricing per customer is a bad idea in general, for the reasons outlined in the podcast. You need to focus on the backend of the business to determine what you should charge on the front end.

Side Tangent: While at the pool, Robert witnessed a father and son enjoying a swim when the father unexpectedly gets out of the pool to retrieve his phone. He then gets BACK INTO THE POOL? WITH HIS PHONE ? to video his son playing. This, my friends, is how you ruin a perfectly good phone. Why would he think that’s an acceptable thing to do? Because of hype about waterproof phones. Or maybe he just didn’t care. Who knows.

Lastly, this week we discuss making a curriculum to sale for improving Facebook Ads for your Business. We talked about what it takes to get such a thing off the ground, and we discussed what you would likely sell that course for.

Enjoy!

Check The Purple Tie: Inspiring Success on Facebook or Twitter for all your digital marketing, online advertising, and web design!

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By | 2017-05-02T14:52:57+00:00 March 28th, 2017|podcast, Post|Comments Off on The Purple Tie Show Episode 86

The Purple Tie Show Episode 85

Web Design Isn’t Easy

I’m not talking about or linking to the Entrepreneur.com article. They’re a terrible publication that knows little to nothing about actual business (according to the article we mention in the show). But to clarify, website design and building is worth SO MUCH MORE than $100 PER WEBSITE, computer repair (done properly) is not a viable side business, and posting cute cat pictures as someone else’s social media manager is not the same as being an ad manager. Online advertising requires more than a meme generator.

Moving on.

We kind of rambled on this section, so I’m not 100% about what I need to add here. I’ve uploaded a copy of the business card design we were doing for the client. To recap what I do recall, when you’re making a new brand you have to consider all types of things that may not be immediately evident. Like, living in Alabama, you can’t use blue and orange as a color combination without people assuming you’re a fan of the Auburn football team. The same can be said for using a deep crimson color (which is the team color for Alabama Crimson Tide). And as silly as it may seem, you’ll lose potential customers because of the unconscious decision they make that you don’t like the same football team as them.

Lastly, we talked about managing projects vs planning them. I’m not going into details because at The Purple Tie we’re discreet with our clients, but I wasted a ton of time on this over the past week. If it had been managed better, I would have been able to get a lot more work done for both the client in question and for others that needed my help.

Check The Purple Tie: Inspiring Success on Facebook or Twitter for all your digital marketing, online advertising, and web design!

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By | 2017-06-28T13:41:07+00:00 March 21st, 2017|podcast, Post|Comments Off on The Purple Tie Show Episode 85

The Purple Tie Show Episode 84

Episode: 84 The Facebook Pixel

Welcome to the new Purple Tie Show! We’ve condensed the show down to around a half hour to better suit

marketing, Facebook Pixel, Facebook

our busy, on the go listeners. We hope you enjoy it as much as we’ve enjoyed making it.

We talked a lot about the Facebook Pixel (and briefly about Google Analytics). They’re both powerful marketing tools that should be considered when you’re planning out how you’re going to spend your marketing budget.

And lastly we talked about how Cook’s Pest Control built a museum as a marketing tool. It’s really ingenious. They’ve leveraged the Decatur Downtown Development initiative to have this massive tax write-off built, and down the road, it’ll be a major attraction for out-of-towners and museum buffs alike.

Check The Purple Tie: Inspiring Success on Facebook or Twitter for all your Local SEO and Marketing info!

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By | 2017-06-27T12:10:04+00:00 March 14th, 2017|podcast, Post|Comments Off on The Purple Tie Show Episode 84

The Purple Tie Radio Show Episode 83

For the first time in The Purple Tie Radio Show history, we continue a topic that we left off at the end of the previous show! Printed materials are BACK!

We discuss our yellow letters we’re mailing out. It’s eerie how much like ink it looks like once the letter is printed.

 There's A New Designer In Town Great Design Comes From Alabama 

I left the crop marks for you guys!

We also briefly discussed neglecting your network. We’d made a lot of contacts at the gym in the previous 3 years, but since we have shifted our workout times to mainly the weekends, those people have sort of fallen by the wayside. Be sure to keep your network in mind and stay in contact with them!

Scale Back Alabama is a weight loss challenge where you could win $1000!! That’s right. All you’ve got to do is get another person to join your team, both of you lose 10 pounds between now and 8 weeks from now, and you’re entered to win the grand prize!

Robert and Bekah of BeksBites.com weighing in at Scale Back Alabama

I’m not going to go into detail about the plumber situation, but you really need to listen to the moral of the story. BE PROFESSIONAL WHILE YOU’RE AT WORK!

And lastly, the iPhone turns 10 this year. Can you even believe it? It’s only been 10 years since the very first iPhone. That’s crazy!

Check The Purple Tie: Inspiring Success on Facebook or Twitter for all your Local SEO and Marketing info!

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By | 2017-05-02T14:52:57+00:00 January 19th, 2017|podcast, Post|Comments Off on The Purple Tie Radio Show Episode 83

The Purple Tie Radio Show Episode 82

SEO Expectations vs Reality

If you’ve ever lived in the South, you know what Snowmageddon is. It’s when the weather person announces that there’s going to be X amount of snow in the next X days. That’s when southerners go insane and start buying gas, bread, milk and eggs like they won’t be able to get them for weeks and weeks ahead. It’s even better when they announce snow coming and you get nothing. Literally nothing. Well, that’s not fair. We got cold temperatures. But that’s it. Let us explain how this affects your business.

We often talk about getting what you pay for. On the flip side of that, there’s expectations versus reality, where in a person buys something expecting one thing and getting another. Case in point, buying a new website. If you pay someone to build a website for you, but you don’t pay them for SEO services, you’ll get a website without any SEO services. Just the design and creation of the website. Some clients expect more than that. They expect more. But they only pay the bare minimum.

When you’re a Dell Business customer, you’re assigned a Dell representative. Our rep is fantastic. He’s always fast and friendly. He knows what I need, and he gets things done. Over the Christmas/New Years holiday, our Dell rep went on vacation and left us in the hands of a backup rep. Chris. He was terrible. And we explain why in great detail. BOO CHRIS! YAY DEREK!

For the briefest of moments, Robert expounds on why he loves printed media. That’s all I have to say about that.

CES was this past week. They always have all sorts of new, neat things. Three highlights for me were: The Fisher-Price Smart Cycle, the LG Airport Robot Assistant, and the Amber Sensor for Smart Farms. I explain what each of them are and what they do. Spoilers: They’re pretty nifty. Also, I was wrong. The robots aren’t black. They have black displays. My bad.

Also, we mentions Bond. They’re a company that charges you money to have a robot hand-write a letter or note and send them to another person. It’s as asinine as it sounds. You type, on a computer, what you want hand-written, and then a robot hand-writes the letter for you. Utterly ridiculous. Here’s the link!

Check The Purple Tie: Inspiring Success on Facebook or Twitter for all your Local SEO and Marketing info!

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By | 2017-06-27T12:15:48+00:00 January 12th, 2017|podcast, Post|Comments Off on The Purple Tie Radio Show Episode 82

The Purple Tie Radio Show Episode 81

Congratulations! It’s officially 2017. You made it. I made it. It’ll be a better year than the last. And we’ll make it that way!

We start things off with a bit of philosophizing. Goals without a plan are just dreams. Robert is giving up sugar, doing meal planning and portion control, and going to the gym more. I’m going to play tagalong and see how things go. What are your plans for the New Year?

Next, we venture into the terrible, horrible world of Cold Calling and the books that glorify it. Robert despises cold calling. The rejections are the hardest part, naturally.  And all of the books about cold calling are just cheerleading for it. RAH RAH RAH! MAKE A COLD CALL! Moving on.

I’ll put the links to the Year End Review at the bottom of the show notes, but just remember that the media really truly holds the publics’ attention to specific problems. And each problem is sectioned off from the rest of the problems. The Zika Virus is still very dangerous, but since the media has moved on no one talks about it anymore. Remember that.

And last but certainly not least, odd jobs that could earn you extra money. This quickly degraded into side tangent after side tangent. We talked about LOTS of things, and I can’t rightly remember each of them. So, just listen and hold on because we ramble quite a bit towards the end of the episode.

Enjoy, and Happy New Year!

https://getpocket.com/explore/2016-in-review

http://www.thepennyhoarder.com/50-make-extra-money/

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By | 2017-05-02T14:57:45+00:00 January 5th, 2017|podcast, Post|Comments Off on The Purple Tie Radio Show Episode 81