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The Purple Tie Show Episode 87

The Purple Tie Show combines business, marketing, and technology.

Let’s talk about video games for a moment. Gamestop is closing 150 stores this year. That’s because they’re not performing like they should. So, it’s a better option for the company to shut these stores down than try to fix what’s wrong with the company as a whole. They’re playing catchup with the rest of the world. People have long since moved to getting their merchandise from the internet, either through online retailers (like Amazon) or directly to their devices (like download only games). We’ll talk a little bit more about Amazon later in the podcast, but it’s worth noting that many of the businesses that failed in the early 2000s were mainly due to them sticking to a model that wasn’t sustainable in our internet-centric lives or were more of a hassle than the alternatives. That’s something to think about.

Second up on the agenda today, we talk about “Me too!” Everybody and their damn brother is jumping onto the bandwagon, and your company will either suffer or prosper because of it. Our main example of this is Amazon’s Services or Home Services or something like that. They’ll find a local service company to fulfill your request and send them to your house. Now, the only reason this works, and I’m kind of proud that I brought it up, is the fact that because people are starting the order on Amazon, whoever shows up automatically gains credibility. Because your ordered them through Amazon. It doesn’t mean they’ll do a good job, but it makes you THINK they’ll do a good job.

And lastly, we talk about death threats. They’re so common place among Internet personalities that they’ve almost become a sign of success. You’re getting death threats? Good for you! You’ve made it! But that doesn’t mean it’s okay. And that doesn’t mean that you can just throw them around over just anything. Our example is about a football game that was airing during a severe weather threat, and I’ll let Robert explain that in the podcast. But the take away is this. Death threats are never okay. Ever.

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By | 2017-05-02T14:52:57+00:00 April 4th, 2017|podcast, Post|Comments Off on The Purple Tie Show Episode 87

The Purple Tie Show Episode 86

The Purple Tie Show combines business, marketing, and technology. Today we’re going to talk about how sometimes, technology isn’t intuitive. For example, monitors. Are they on or off? That’s a tough question to gauge. I suppose.

We visited a new chapter of BNI in Huntsville this past week, and it was eye-opening, to say the least. This meeting is held weekly, all members are required to attend or they could lose their seat (more on that in the show), and there is a slew of other requirements for membership. I had no idea it was this time-intensive to be in a BNI group.

One day, someone will find these show notes, read this quote and think, “Man, that’s deep!”

You only have so many breaths in life, why you wanna waste ’em like that? – Robert Martin

The topic of pricing is one that comes up all the time, especially for new business owners or freelancers. How much do I charge? That person looks like they can afford $X, but that person looks like they could afford $XX. Pricing per customer is a bad idea in general, for the reasons outlined in the podcast. You need to focus on the backend of the business to determine what you should charge on the front end.

Side Tangent: While at the pool, Robert witnessed a father and son enjoying a swim when the father unexpectedly gets out of the pool to retrieve his phone. He then gets BACK INTO THE POOL? WITH HIS PHONE ? to video his son playing. This, my friends, is how you ruin a perfectly good phone. Why would he think that’s an acceptable thing to do? Because of hype about waterproof phones. Or maybe he just didn’t care. Who knows.

Lastly, this week we discuss making a curriculum to sale for improving Facebook Ads for your Business. We talked about what it takes to get such a thing off the ground, and we discussed what you would likely sell that course for.

Enjoy!

Check The Purple Tie: Inspiring Success on Facebook or Twitter for all your digital marketing, online advertising, and web design!

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By | 2017-05-02T14:52:57+00:00 March 28th, 2017|podcast, Post|Comments Off on The Purple Tie Show Episode 86

The Purple Tie Show Episode 85

Web Design Isn’t Easy

I’m not talking about or linking to the Entrepreneur.com article. They’re a terrible publication that knows little to nothing about actual business (according to the article we mention in the show). But to clarify, website design and building is worth SO MUCH MORE than $100 PER WEBSITE, computer repair (done properly) is not a viable side business, and posting cute cat pictures as someone else’s social media manager is not the same as being an ad manager. Online advertising requires more than a meme generator.

Moving on.

We kind of rambled on this section, so I’m not 100% about what I need to add here. I’ve uploaded a copy of the business card design we were doing for the client. To recap what I do recall, when you’re making a new brand you have to consider all types of things that may not be immediately evident. Like, living in Alabama, you can’t use blue and orange as a color combination without people assuming you’re a fan of the Auburn football team. The same can be said for using a deep crimson color (which is the team color for Alabama Crimson Tide). And as silly as it may seem, you’ll lose potential customers because of the unconscious decision they make that you don’t like the same football team as them.

Lastly, we talked about managing projects vs planning them. I’m not going into details because at The Purple Tie we’re discreet with our clients, but I wasted a ton of time on this over the past week. If it had been managed better, I would have been able to get a lot more work done for both the client in question and for others that needed my help.

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By | 2017-06-28T13:41:07+00:00 March 21st, 2017|podcast, Post|Comments Off on The Purple Tie Show Episode 85

The Purple Tie Show Episode 84

Episode: 84 The Facebook Pixel

Welcome to the new Purple Tie Show! We’ve condensed the show down to around a half hour to better suit

marketing, Facebook Pixel, Facebook

our busy, on the go listeners. We hope you enjoy it as much as we’ve enjoyed making it.

We talked a lot about the Facebook Pixel (and briefly about Google Analytics). They’re both powerful marketing tools that should be considered when you’re planning out how you’re going to spend your marketing budget.

And lastly we talked about how Cook’s Pest Control built a museum as a marketing tool. It’s really ingenious. They’ve leveraged the Decatur Downtown Development initiative to have this massive tax write-off built, and down the road, it’ll be a major attraction for out-of-towners and museum buffs alike.

Check The Purple Tie: Inspiring Success on Facebook or Twitter for all your Local SEO and Marketing info!

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By | 2017-06-27T12:10:04+00:00 March 14th, 2017|podcast, Post|Comments Off on The Purple Tie Show Episode 84

The Purple Tie Radio Show Episode 83

For the first time in The Purple Tie Radio Show history, we continue a topic that we left off at the end of the previous show! Printed materials are BACK!

We discuss our yellow letters we’re mailing out. It’s eerie how much like ink it looks like once the letter is printed.

 There's A New Designer In Town Great Design Comes From Alabama 

I left the crop marks for you guys!

We also briefly discussed neglecting your network. We’d made a lot of contacts at the gym in the previous 3 years, but since we have shifted our workout times to mainly the weekends, those people have sort of fallen by the wayside. Be sure to keep your network in mind and stay in contact with them!

Scale Back Alabama is a weight loss challenge where you could win $1000!! That’s right. All you’ve got to do is get another person to join your team, both of you lose 10 pounds between now and 8 weeks from now, and you’re entered to win the grand prize!

Robert and Bekah of BeksBites.com weighing in at Scale Back Alabama

I’m not going to go into detail about the plumber situation, but you really need to listen to the moral of the story. BE PROFESSIONAL WHILE YOU’RE AT WORK!

And lastly, the iPhone turns 10 this year. Can you even believe it? It’s only been 10 years since the very first iPhone. That’s crazy!

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By | 2017-05-02T14:52:57+00:00 January 19th, 2017|podcast, Post|Comments Off on The Purple Tie Radio Show Episode 83

The Purple Tie Radio Show Episode 82

SEO Expectations vs Reality

If you’ve ever lived in the South, you know what Snowmageddon is. It’s when the weather person announces that there’s going to be X amount of snow in the next X days. That’s when southerners go insane and start buying gas, bread, milk and eggs like they won’t be able to get them for weeks and weeks ahead. It’s even better when they announce snow coming and you get nothing. Literally nothing. Well, that’s not fair. We got cold temperatures. But that’s it. Let us explain how this affects your business.

We often talk about getting what you pay for. On the flip side of that, there’s expectations versus reality, where in a person buys something expecting one thing and getting another. Case in point, buying a new website. If you pay someone to build a website for you, but you don’t pay them for SEO services, you’ll get a website without any SEO services. Just the design and creation of the website. Some clients expect more than that. They expect more. But they only pay the bare minimum.

When you’re a Dell Business customer, you’re assigned a Dell representative. Our rep is fantastic. He’s always fast and friendly. He knows what I need, and he gets things done. Over the Christmas/New Years holiday, our Dell rep went on vacation and left us in the hands of a backup rep. Chris. He was terrible. And we explain why in great detail. BOO CHRIS! YAY DEREK!

For the briefest of moments, Robert expounds on why he loves printed media. That’s all I have to say about that.

CES was this past week. They always have all sorts of new, neat things. Three highlights for me were: The Fisher-Price Smart Cycle, the LG Airport Robot Assistant, and the Amber Sensor for Smart Farms. I explain what each of them are and what they do. Spoilers: They’re pretty nifty. Also, I was wrong. The robots aren’t black. They have black displays. My bad.

Also, we mentions Bond. They’re a company that charges you money to have a robot hand-write a letter or note and send them to another person. It’s as asinine as it sounds. You type, on a computer, what you want hand-written, and then a robot hand-writes the letter for you. Utterly ridiculous. Here’s the link!

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By | 2017-06-27T12:15:48+00:00 January 12th, 2017|podcast, Post|Comments Off on The Purple Tie Radio Show Episode 82

The Purple Tie Radio Show Episode 81

Congratulations! It’s officially 2017. You made it. I made it. It’ll be a better year than the last. And we’ll make it that way!

We start things off with a bit of philosophizing. Goals without a plan are just dreams. Robert is giving up sugar, doing meal planning and portion control, and going to the gym more. I’m going to play tagalong and see how things go. What are your plans for the New Year?

Next, we venture into the terrible, horrible world of Cold Calling and the books that glorify it. Robert despises cold calling. The rejections are the hardest part, naturally.  And all of the books about cold calling are just cheerleading for it. RAH RAH RAH! MAKE A COLD CALL! Moving on.

I’ll put the links to the Year End Review at the bottom of the show notes, but just remember that the media really truly holds the publics’ attention to specific problems. And each problem is sectioned off from the rest of the problems. The Zika Virus is still very dangerous, but since the media has moved on no one talks about it anymore. Remember that.

And last but certainly not least, odd jobs that could earn you extra money. This quickly degraded into side tangent after side tangent. We talked about LOTS of things, and I can’t rightly remember each of them. So, just listen and hold on because we ramble quite a bit towards the end of the episode.

Enjoy, and Happy New Year!

https://getpocket.com/explore/2016-in-review

http://www.thepennyhoarder.com/50-make-extra-money/

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By | 2017-05-02T14:57:45+00:00 January 5th, 2017|podcast, Post|Comments Off on The Purple Tie Radio Show Episode 81

The Purple Tie Radio Show Episode 80

Merry Christmas and Happy New Year from The Purple Tie! It’s been a heck of a year. We’ve all had our ups and downs, but a new year is just around the corner, and no one knows what’s in store for us!

Congratulations to Jacob, the highly unpaid intern, for graduating college and purchasing his new car! He bought a Honda Civic with Apple Car Play. Granted, the vehicle comes with an Android version as well, but let’s be real here. He bought it STRICTLY for the Apple Car Play. Okay, maybe not, but it was a deciding factor. Okay, maybe not that either, but it was in there. I was told something a long time ago by someone who works in the automotive industry. The smarter and safer we make cars, the more terrible drivers become. That’s because the cars will correct for mistakes and make driving less about the driver driving and more about getting from one place to another. I know that sounds strange, but when you think about it, it makes sense. With things like lane assist and break hold, it gives the driver every excuse not to pay attention to actually driving and let’s them do something else entirely.

Apple is reportedly putting Mac Pro, MacBook and iMac development on the back burner while the company focuses on iOS devices. This makes sense considering how much money they rake in every year from those devices, but that also means that Mac OS X devices will no longer be getting the innovation they’ve seen in the last decade. We talked about the MacBook Pro on the show, but there’s been little to no advancement on iMacs and Mac Pros in recent years. And that lack luster touch bar was a disappointment on so many levels.

I use Pandora for my everyday listening because I’ve been using it for YEARS AND YEARS, but the golden child at the moment is Spotify. All of my employees are listening to their own stations and customizing their collections to their own unique tastes. But streaming on your phone eats through data quickly. Second only to video, music streaming will tear through your data plan. If you’re using Pandora, good news! You’re already streaming at the lowest possible quality. If you’re on basically any other service, go into your settings and turn it down. Trust me, your data plan and pocket book will thank you later.

I said I’d put the link to the Healthy Up and Coming Restaurants in the show notes, but I can’t find it now. I apologize. When I find the link I’ll put it in here. If you’re listening on iTunes, go to http://purpletieguys.com and find this episode.

Nokia is famous for how durable their older phones were. And now they’re bringing them back! That’s right, you’ll be able to get a Nokia Candybar Phone sometime next year. And you won’t be able to break this one either.

And lastly, we talked about giving your clients too many options. We were giving three different levels of customization on websites that could be financed, but we’ve quickly found out that there’s just too much play in the contract for either party to get a decent deal. So, we’re removing all but a single finance option. This will make it easier for our clients and for us. Win, win.

Check The Purple Tie: Market Your Passion on Facebook or Twitter for all your Local SEO and Marketing info!

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By | 2017-05-02T15:21:15+00:00 December 29th, 2016|podcast, Post|Comments Off on The Purple Tie Radio Show Episode 80

The Purple Tie Radio Show Episode 79

I don’t remember why we were talking about Floppy Disks, but here’s the Wikipedia link: https://en.wikipedia.org/wiki/Floppy_disk

We were right, by the way. There’s an 8 inch floppy, too. It held a whopping 1.2 Mb in the last iteration.

Also, here’s the tablet we were talking about. http://www.dell.com/us/business/p/latitude-517x-laptops/pd

It’s a great little computer that gives you all the benefits of a carry-around tablet with the power of an actual laptop. But you’ll need some accessories to complete the package.

And last but not least, Homeless Care Kits. Here’s a practical list of things that a homeless person may need. http://www.morewithlessmom.com/index.php/2015/11/18/real-deal-care-packages-for-homeless/#list

As usual, we talked about the Apple [INSERT PRODUCT HERE]. This week it’s the Apple Watch again. But we had to return the original because of defects in the glass. And, as usual, the holier-than-thou store employee showed his ass. [INSERT STORE EMPLOYEE HERE] since it could be any of them. Typically. Not always.

Also, check out Windows 10 if you haven’t already. The latest updates make it very usable and quite enjoyable.

The last thing we discussed today was Trump being named Person of the Year. Good for him! After all the mudslinging that went on this election season I’m surprised anyone got out alive!

Now, we talked about some sappy stuff this show. We helped a family in mourning after the loss of a beloved wife, mother and sister. And we helped a young lady after the loss of her father. And these are things we are proud of. We didn’t expect any compensation (although it was forced upon us in both instances), and we will gladly help anyone else we can, in that respect. And this holiday season, we hope you will take that same point of view. Help someone who needs help. They’ll appreciate it even if they don’t know how to say it.

Merry Christmas from The Purple Tie!

Check The Purple Tie: Market Your Passion on Facebook or Twitter for all your Local SEO and Marketing info!

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By | 2017-05-02T15:47:47+00:00 December 22nd, 2016|podcast, Post|Comments Off on The Purple Tie Radio Show Episode 79

The Purple Tie Radio Show Episode 78

Basement Floods and Amazon Go

In Christmas of 2015, Robert’s house/the studio almost flooded. When I say it almost flooded, I mean that there was water literally 36 inches from the front door and only slightly further away from the back door. It was a terrifying time. And it lasted for 48 hours or so. This year, about a week ago, it happened again. Only this time there were tornadoes, too. So, to Robert’s surprise, when you opened the local weather app to stream weather coverage you’re greeted with a 30 second ad for a local heating and air company. Now, this is normal for the app, but Robert argues that it should be suspended while there’s the threat of severe weather happening. I suggest that the news stations should build a severe weather app that doesn’t have any ads but doesn’t display regular weather, only severe weather.

Also, they found a dinosaur tail encased in amber. It has feathers! So, super neat.

We talk about the downfall of Pebble and how that “forced” Robert to buy an Apple Watch. The short version? It worked better than his other options. Check out the link for more info about what happened to Pebble. I’m still not certain why they went out of business, but FitBit bought some of their assets. And people. So, slavery? Of course, we’ve equated big business to legalized slavery in the past, so there’s that.

Amazon Go is a grocery store that you don’t have to pay anyone, has no registers or cashiers, and you just walk in and walk out and your Amazon account is charged. Cool idea. We’ll see how people game it in the near future when they open around the country.

While discussing the Amazon Go store we briefly discussed McDonald’s replacing their cashiers with automated kiosks (please note this article is from a year ago, meaning this isn’t anything new). And this led into Wendy’s outsourcing their drive thru squawk box order takers. Yeah, it happened. In 2006!

And that, in turn, led into the evolution of the drive thru and how there are not multiple lanes, which is insane.

If you haven’t heard of Games Done Quick, they’re a speed running community that raises money for charities by streaming speed runs and accepting donations while they’re streaming. It’s an intriguing concept that I thought was well past its time when compared to the old PBS telethons. When I was little, my local PBS station would do a talent show and take call in donations to raise money. They hardly ever hit their goal, and these telethons would go on for days. Summer Games Done Quick raised a quarter of a million dollars! In 24 hours or something ridiculous like that! I hypothesize that the old fashioned talent show telethon simply evolved into the focused fundraisers we see today.

Oh, and a thief got caught stealing a BMW in a really cool way. Which led to us talking about the Police Grappler.

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By | 2017-06-27T12:20:39+00:00 December 15th, 2016|podcast, Post|Comments Off on The Purple Tie Radio Show Episode 78