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So far Robert Martin has created 271 blog entries.

The Purple Tie Show Episode 96

The Purple Tie Show combines business, marketing, and technology.

We made a funny thing for Landon Porter and his Gorilla Marketing group. Go to http://woowooarmy.com and see what he’s up to.

There’s a snippet of a conversation we recorded as a test before the podcast between Robert, Landon and I around the 7 minute mark. Let us know how it sounds and if we need to improve the sound quality somehow.

Whelp, Amazon has bought Whole Foods. Get ready for food to be air dropped via drone in the coming years. We’ve all been waiting for it. And you’ll probably end up being able to shop at the Whole Foods stores and leave without paying directly. If you’ll recall, Amazon was testing stores where you could buy things without paying either earlier this year or late last year.

Paying off debt. It’s a big deal. And you’ll feel better once it’s not weighing on your shoulders. We talked about how Robert is taking his debt by the gonads and getting rid of it all.

Robert refers to the practice of centering yourself as “woo woo.” He was raised in the south, so anything that isn’t “hard work” is considered “woo woo.” It’s hard to explain in words so listen to the podcast and see what we’re talking about.

Last but not least is Zoom. Zoom is a video conference software that allows you to do SO MUCH MORE. Click here to sign up for it via our affiliate link. We get points for it!

And, as we mentioned in the podcast, here are links to Landon Porter, Tina Sibley, and Ben Perry.

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By | 2017-06-27T00:01:17+00:00 June 27th, 2017|Post|0 Comments

The Purple Tie Show Episode 95

The Purple Tie Show combines business, marketing, and technology.

So, a few things out of the way. I forgot how much the Amazon Echo VIEW (not Show or whatever I called it) costs. It’s $229 and available for preorder as of this show’s initial release day. The Apple HomePod costs $349. And New York was the first state to pass the “free tuition” law.

This was a show full of updates! Robert’s been on the FB Live Challenge for a week now, and he’s killing it. He’s telling his backstory, and it’s super interesting! If you want to know about his backstory (in full, unfiltered glory), head over to the FB Live 30 Day Challenge group and give it a watch. He’d love to hear your feedback.

The Apple Keynote was this week. Hopefully the link I post will be evergreen, but we’ll see. Apple likes to take down their keynotes after a while. Like, what’s the point of leaving up last years keynote? UPDATE: I found a YouTube link, so I’m using that instead of the Apple website. Just in case.

Robert has also joined a sort of mastermind group that gets together once a week on a video conference call and discuss business things. Robert decided this week that it’d be better with wine. He was right. The call started at 9pm CST and ended some time after 2am. He didn’t finish the call so he doesn’t know exactly when it ended.

We talk about being constructive versus being combative to an idea. It seems like a common sense kind of thing, but some people can’t help themselves. They have to give your their dirty, two cents.

We also briefly talked about the Canon 80D that we bought mainly for video production. It’s an amazing piece of equipment. There’s this built in time-lapse mode that just KILLS it. I’ll upload all of our experiments with it later.

Oh, and our chatbot? Still needs work. To say the least. I probably should have planned it out a little better than just sitting down and DOING it. But whatever. It was a great learning experience.

Check The Purple Tie: Inspiring Success on Facebook or Twitter for all your digital marketing, online advertising, and web design!

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By | 2017-06-16T14:35:34+00:00 June 13th, 2017|Post|Comments Off on The Purple Tie Show Episode 95

The Purple Tie Show Episode 94

Episode 94: Going FBLive and Google

The Purple Tie Show combines business, marketing, and technology.

Let’s nerd out for a second. Intel has introduced its latest CPU, the i9, with a whopping 18 cores. It’s ridiculous. It’s fantastic. It’s virtually impossible to utilize every core in most programs. But it’s neat!

Robert joined a Facebook group called 30 Day FB Live Video Challenge where you start a Facebook Live video once a day for 30 days. Pretty self explanatory, right? It’s a great way to get comfortable in front of the camera. There will always be someone in the group to watch you when you go live, and they’ll give you encouragement and critiques to help you get better. Robert is gearing up to do some videos for us in the future, and he needs to brush up on his on-camera swagger.

A long time ago, we had a dream of making a full fledged newsletter, with articles and interesting tidbits and goings on in the tech industry. Obviously, this would have been for FavGeek and its customers. But that never happened. Let’s face it. Getting people who are fixing computers, video game systems, and iPhones to sit down and write about those things is difficult. We put out a single newsletter and called it quits. There just wasn’t enough time in the day. But what about this podcast? Or even a video blog? Couldn’t those things be just like a newsletter? Of course, they can! And that’s kind of what we’ve made the podcast into. Just a one stop shop for the interesting bits of news that’s happened throughout the week to us and the business and tech sectors. If you’ve got an interesting podcast or alternative newsletter, let us know! We’d be happy to give you a shoutout on our show.

What if your SEO game was so impressive, so all-encompassing, that you could put in a specific search phrase LITERALLY anywhere on Earth and have your site come up first (mostly, Isreal, I’m disappointed) in Google? How amazing would that be? Well, we’ve done it. Just search for “purple tie guys” (without the quotes) in Google anywhere on Earth and we come up first. In fact, there was someone in one of Robert’s Facebook groups earlier from Spain that searched for us (I think she didn’t believe us) and sure enough, we came up first. FavGeek, too. Just search for favgeek in Google. Go on. I’ll wait. That’s what SEO can do for you and your business. We’re now able to be globally recognized, anywhere.

And one last bit of tech news, Google Your Primer is an app for your portable device that gives you snippets of business knowledge like ‘How to gather a social presence!’ or ‘How powerful is your audience?’ They’re presented like note cards, the lessons only take a few minutes to complete, and at the end you’re quizzed about the content. It’s a quick, easy way to stay up to date on your online business.

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By | 2017-06-28T10:49:53+00:00 June 6th, 2017|podcast, Post|Comments Off on The Purple Tie Show Episode 94

The Purple Tie Show Episode 93

The Purple Tie Show combines business, marketing, and technology.

For the first time that I can think of, we’re going to discuss our recording setup! Exciting, no? Maybe, maybe not. We’re rocking a Scarlett 2i2 that plugs directly into our 2015 iMac 27″. We’re using AKG P420 Microphones that connect via XLR cables to the 2i2. And our headsets that assist us while we’re recording are Audiotechnica ATH-M20x. All of this is a few years old now, but they work and sound amazing. Of course, if you’re looking to get into podcasting, look no further than the Blue Yeti. It’s an awesome USB mic with a jack in for headphones so you can monitor yourself while you’re recording. If you’ve got a bit more money to invest, check out the Rode Podcaster Kit. That’s what we got for the office to record voice overs and videos.

There is an extensive conversation covering customer expectations. I’m not outlining all of it here, so listen on and enjoy.

We talk about Chatfuel.com and their awesome chatbot software.  The chatbot is really very easy to setup, if not a bit time consuming, but once it’s up and running, you’re free to go about your day without having to worry about answering the same questions over and over again.

Lastly, we touched on two topics: Verizon outbids AT&T for 5G wireless spectrum and Apple may introduce a midrange 10.5″ iPad to replace the iPad mini (I can’t find the article I was referring to, but here’s an article talking about the updated iPad Pro that the article referenced). Click the links to go to the respective news articles.

Happy Memorial Day!

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By | 2017-06-27T12:01:33+00:00 May 30th, 2017|podcast, Post|Comments Off on The Purple Tie Show Episode 93

The Purple Tie Show Episode 92

The Purple Tie Show combines business, marketing, and technology.

Guys, we took a week off. Sorry. Moving on.

Last week we recorded about 15 minutes of terrible podcast and decided that we just weren’t up to the task. Rather than releasing something that was subpar, we took a week off, regrouped, and now we’ve got some excellent content for you!

A recap of what we talked about last week was:

Retro Pie and Russell Brunson’s Funnel Hacker Blackbox

Apple may be moving into Carnegie Library

Apple also just injected about $200 million dollars into Corning Glass

Dragon Naturallyspeaking

We’ll be going back to Dragon next week probably. It’s a great program, but it has a lot left to be desired when it comes to transcription.

There are rumors swirling about Apple possibly taking the Ipad mini off the market. I’m not sure where I found that article, but I completely believe it. In a world where you can get a 6″ phone, there’s so little need for a 7 or 8 inch tablet that doesn’t let you make phone calls. It would be a smart move on Apple’s part if for no other reason than to funnel the money previously allocated to the mini into something else like the iPhone or one of their various failing computer lines (I’m looking at you MacBook Pro and Mac Pro).

Here’s a link to the Motel 6 radio ad made for millennials. You decide if it’s appropriate for airplay (of course, we do say AF quite a few times during the show today, sooooooo?)

We briefly talked about being a great artist but still needing a sales team. That’s why creatives hire agents who know their way around the market. So they don’t have to sell their own products. They just pay someone else to do that for them.

Tesla announced their solar roof shingle replacements a while back, and I’ve been salivating for them ever sense. I love the idea of putting solar panels on my roof, but when I check on pricing years ago it was astronomical (hundreds of thousands of dollars). Finding out that these shingle replacements are more durable and cheaper than traditional roof materials was so exciting, I started saving money for a new roof IMMEDIATELY. And now they have the ability to PRINT solar conductive material and put it literally anywhere. As Robert points out in the podcast, you can take a huge roll of it into the desert, unroll it and suddenly have power! It’s such an amazing time for alternative fuels. In 20 or 30 years, maybe a huge percentage of roofs in the U.S. will be solar. Maybe we’ll actually begin reversing some of the effects of pollution due to fossil fuel emissions. Or maybe nothing will change at all. We’ll just have to wait and see. I, for one, will have a solar powered roof!

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By | 2017-06-16T14:09:58+00:00 May 23rd, 2017|Post|Comments Off on The Purple Tie Show Episode 92

The Purple Tie Show Episode 91

The Purple Tie Show combines business, marketing, and technology.

I’m going to start out by saying, “We’re not an Apple podcast.” That being said, let’s talk about Apple! For the 2nd quarter in a row, iPhone sales have slipped. That sets up an interesting question: what is Apple’s “next thing?” There are rumors swirling that Apple may spend a portion of its billions of dollars to buy another company. We’ve talked about Apple possibly buying Tesla before, but there are many other companies that they’re looking into. Disney, Hulu, Netflix, Activision Blizzard, Take-Two Interactive, and Electronic Arts are all rumors to be on the table. I suppose we’ll see.

We also briefly talked about Windows 10S as a competitor to Chrome OS. I wanted to squeeze it in there before I went to the next thing because we didn’t talk that much about it.

The next thing: Expert Secrets, Affiliate marketing and retargeting! Get Expert Secrets for free, just pay shipping. Go to http://purpletieguys.com/freebook and grab that book. It’s great! The author is Russell Brunson, creator of ClickFunnels.com . Another affiliate link: http://purpletieguys.com/funnel . It’s a great website for building things like lead generating forms and squeeze pages. We talk at length about why retargeting doesn’t pick up that you’ve purchased something months after you initially searched for it. I didn’t get a chance to put in my doubts about technology being able to tell that you’ve purchased something. Especially if you bought it in a physical location, like Best Buy. That’d be near impossible, I think. But if I’d purchased the Bluetooth headset through Amazon (which is where I searched for it, but not where I actually bought it), I think they’d be able to turn off those types of retargeting ads. At that point, it’s basically just a database search.

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By | 2017-06-16T13:51:41+00:00 May 9th, 2017|Post|Comments Off on The Purple Tie Show Episode 91

The Purple Tie Show Episode 90

The Purple Tie Show combines business, marketing, and technology.

In our rambling first segment, we talk about using other advertisements to encourage your own. That doesn’t mean blatantly copying, but what we actually mean for you to do is take inspiration from other advertisers and use them to create something unique of your own. In the process of making that point we talk about Volcano and Dante’s Peak (two of my all time favorite guilty pleasures).

Next, we talk about modular shoes. This started life as a Kickstarter called Shooz. They’ve changed their company name and the name of their product. You can find them on their Shopify page (https://one-footwear.myshopify.com/). It’s a really cool concept, in my opinion. You get separate tops and soles. Then you can mix and match to make a “custom” shoe. Things like this has lead to our next topic of conversation, the downfall of Payless Shoes. Payless is filing for Chapter 11 bankruptcy and closing 400+ stores in 2017. Now, this isn’t news to any parent who’s had to buy shoes in the past 10 years, but Payless is notorious for doubling and tripling shoe prices in order to sell a 2nd pair at “half price.” You can’t sustain that business model forever, and this is the inevitable result of that.

Lastly, we talk about Verizon losing 400,000+ users before starting their Unlimited Data plan. Competition from T-Mobile (in the form of their Binge On plan) almost literally tore customers from Verizon’s claws, giving them something they hadn’t had in a while: no fear. No fear of going over their data, text messages, or minutes (yes, that used to be a thing). And Verizon realized what it had to do a little too late. But they’re fighting back now, and honestly, they’re winning on many fronts. But it just goes to show you that if you don’t adapt your competition will always find a way to overshadow you.

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By | 2017-05-02T14:52:57+00:00 April 25th, 2017|podcast, Post|Comments Off on The Purple Tie Show Episode 90

The Purple Tie Show Episode 89

The Purple Tie Show combines business, marketing, and technology.

This episode is very Apple and Mac-Centric. We talk about a lot of their products and how they’re losing ground in the computing world. If you don’t want to hear a LOT of stuff about Apple, then I implore you to move along.

With that disclaimer out of the way, here’s what we talk about this week!

Apple’s MacBook Pro has lost a lot of ground recently. People complained when they took away all of the ports and replaced it with a USB-C port, but they kept using it. They complained about the “touch bar” and how expensive it is, but they kept buying it. But when the price went up, that’s when people started to question what Apple was actually doing. Were they actually making improvements to the products? Why did I have to buy this stupid dongle to do ANYTHING ELSE with my MacBook Pro? That dissatisfaction manifested in an interesting way. For the first time in 7 years, the MacBook Pro dropped from 1st to 5th on nearly every list of Top 10 Laptops compiled by Laptop Mag.

Interestingly enough, Apple also announced a sort of apology to the Mac Pro fan base. If you didn’t know, the Mac Pro is Apple’s desktop. That’s right, a desktop computer. It’s difficult to explain what it looks like. So, just imagine a small, round, chrome garbage can with the lid closed. That’s an apt description. I wish I’d thought of this while we were recording! Anyway, Apple says to skip it, for now. They’re reworking the entire thing and releasing an update next year. But that’s the rub. They haven’t updated the Mac Pro line in nearly 5 years already. It’s still running hardware that was top of the line in 2013. That’s terrible. In 2013, people were still using Windows 7 because Windows 8 was so bad. In fact, Windows 8.1 hadn’t even been released yet. And now we’ve got an entirely new version of Windows kicking around. It’s ridiculous.

We also berated the iPad 5th gen for being an older, slower knock off of an older, slower version of the iPad. Namely the iPad Air 2. Or the iPad 4th gen. I can’t remember.

EDIT: Here’s the link I was trying to find earlier about the iPad 5. Come to find out, we were giving Apple too much credit. They’re saying that the screen is the exact same as the original iPad Air model. That means that the screen is no less than 4 years old. Jeez, Apple! Come on!

And last, but not least. Edible, bottleless water. Ooho is making these packets of water that have no packaging. The water is incased in an algae based pocket that is edible and biodegradable. It’s weird. It’s cool. It may be the future. But then again, it has its own hurdles.

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By | 2017-05-02T14:52:57+00:00 April 18th, 2017|podcast, Post|Comments Off on The Purple Tie Show Episode 89

The Purple Tie Show Episode 88

The Purple Tie Show combines business, marketing, and technology.

Crayola has retired Dandelion from the 24 count box of Crayola Crayons. The company is giving the color a 4 week retirement, and it will let the internet choose which hue of blue goes in place of the original light yellow. The internet also gets to choose the name of the color. I personally think this is a bad idea for the company. On the other hand, I’d love to see a list of submitted names.

The second topic of the day finds us rambling a bit. But let’s start off with what we actually talk about. If you’ve ever ordered business cards or postcards or brochures from a local print company, chances are they’ve offered to do the design work for free if you place your print order through them. There are a few reasons for this, as we’ll get into in the podcast, but for the customer, I think it’s a raw deal. We also end up talking about “Millenials React To Paper Mail,” which is a marketing scheme cooked up the the USPS (I can’t find the link, at the moment. But when I do I’ll update the description.). And we talk about mail delivery people getting bitten more because of Amazon. And speaking of Amazon?

Amazon Cash is now a thing where you can go into your local CVS (or other stores as the service is rolled out further) where you can transfer physical cash into your Amazon account as credit. I personally feel super shady doing this, but Robert makes a good point. Some people just plain don’t have a credit/debit card. So Amazon has been off limits to them until now. So, for those people, enjoy window shopping on Amazon like I do. I’ve got SO MUCH on my wish list that will never be purchased. It’s a problem. Seriously.

And our last topic of the week is Facebook Live Audio, the audio-only followup to last years Facebook Live Video. The article Robert read about the new service said that “now everyone can have a podcast!” While that’s true, Facebook Live Audio will not be the one to usher in the age of the podcast. I don’t see the Live Audio service being as useful as the Live Video, and if it’s used at all for regular users, it will be short lived. I’m not sure what Facebook was trying to accomplish with this, but they aren’t succeeding. Now, if you want to see what Facebook taking down competitors looks like, check out how they’ve changed Messenger. It’s a clear Snapchat clone now. Except your chats aren’t anonymous, nor are they deleted after a time. But hey, silly face filters!

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By | 2017-05-02T14:52:57+00:00 April 11th, 2017|podcast, Post|Comments Off on The Purple Tie Show Episode 88

The Purple Tie Show Episode 87

The Purple Tie Show combines business, marketing, and technology.

Let’s talk about video games for a moment. Gamestop is closing 150 stores this year. That’s because they’re not performing like they should. So, it’s a better option for the company to shut these stores down than try to fix what’s wrong with the company as a whole. They’re playing catchup with the rest of the world. People have long since moved to getting their merchandise from the internet, either through online retailers (like Amazon) or directly to their devices (like download only games). We’ll talk a little bit more about Amazon later in the podcast, but it’s worth noting that many of the businesses that failed in the early 2000s were mainly due to them sticking to a model that wasn’t sustainable in our internet-centric lives or were more of a hassle than the alternatives. That’s something to think about.

Second up on the agenda today, we talk about “Me too!” Everybody and their damn brother is jumping onto the bandwagon, and your company will either suffer or prosper because of it. Our main example of this is Amazon’s Services or Home Services or something like that. They’ll find a local service company to fulfill your request and send them to your house. Now, the only reason this works, and I’m kind of proud that I brought it up, is the fact that because people are starting the order on Amazon, whoever shows up automatically gains credibility. Because your ordered them through Amazon. It doesn’t mean they’ll do a good job, but it makes you THINK they’ll do a good job.

And lastly, we talk about death threats. They’re so common place among Internet personalities that they’ve almost become a sign of success. You’re getting death threats? Good for you! You’ve made it! But that doesn’t mean it’s okay. And that doesn’t mean that you can just throw them around over just anything. Our example is about a football game that was airing during a severe weather threat, and I’ll let Robert explain that in the podcast. But the take away is this. Death threats are never okay. Ever.

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By | 2017-05-02T14:52:57+00:00 April 4th, 2017|podcast, Post|Comments Off on The Purple Tie Show Episode 87