Today we’ll talk, and I mean actually speak, with The Highly Unpaid Intern, Jacob Mueller! We talk about Apple’s latest press release and how to fix complete sentences in ‘post.’
Guest Blog – Millennial Marketing: The Way to the Future
By: Jacqui Stewart
Millennials are the wave of our future. They are joining the workforce, moving out on their own and shopping for their own products. They are the driving force of most technological advances that are coming out today. Whatever they are doing at any given moment in time, they want what they need at their fingertips. Companies recognize this and are stepping up to the plate to the newest generation controlling the marketing vector of our society.
There are 75+ million Millennials between the ages of 15 and 35. This population is the largest of any generation before them. They are moving in to replace the Baby Boomers in work and as a consumer. There are several things you need to know about the Millennials that will help you stand out in the blurred sea of shops that they can pick from.
You’ve never seen what you’re seeing now.
The Millennials? They are not even on the same radar as Baby Boomers or Generation X. If you are looking to get them to shop with you? You need to dig WAY down into your bag of tricks to get their attention.
The diversity amongst the millennials is huge. You’ve got coffee shop start-up entrepreneurs, stay at home moms to career minded professionals and everything in between. If you can think of a personality? The millennials have got that person too. So, companies and shops must gear marketing to any personality that can be thought of.
Tablets and Phones are an extension of their arm.
They are the first generation born and raised with technology in front of them every day. iPhones or Tablets, they learned by the age of two. They can order dinner for the family with an app by the age of five.
Growing up with technology at their fingertips, this generation is used to instant reaction. They don’t typically keep to the old days of asking for answers during “regular” business hours. So, companies now need to be available at all times of the day. The old days of leaving the office at five are gone. If they want an answer at two in the morning and your business isn’t there to answer it, they will go to the next business. And they don’t need to stay within state lines anymore. Previous generations primarily had access to local companies only. Pull out that phone book and you’re good. For the Millennials? The world is now local.
Your product is the best out there? Prove it.
Millennials don’t need salespeople calling and telling them they just HAVE to try their product. These calls are a joke with this generation. They don’t want to hear someone working for the company telling them how great the product is. They look up reviews. Whether it’s product reviews on the company’s website or reading online influencers opinions of a product.
Think Blogs, YouTube and Reddit to name a few.
With caller id now calling out telemarketers, surveys, or my personal favorite, “scam likely,” popping up on their phones? You can bet they are going to hit that red button and send the call to voicemail.
They want to keep things real. So, companies must find new modern ways to reach this generation if they want their business. Authenticity is a key word in their vocabulary.
Loyalty? Yes, they have it. But you must earn it.
With the world literally at their fingertips, the Millennials can pick and choose and leave who they want. Just because you are in their hometown doesn’t mean they’re going to shop with you. If they don’t feel like they’ve “connected” with a company they will move on.
Yes, even now, where technology is there separating people at the dinner table, Millennials demand that they feel the company they are shopping with values THEM. That the company hears them. Companies show their value in the Millennials by being authentic. Don’t give them a canned response because they can spot the “I’m just doing my job here” feeling a mile away. Be real with them.
This is where companies shine to Millennials. This group spends a minimum of 25 hours a week online. Either reading or shopping. If they find something they like? It’s guaranteed to be posted online to their followers about how great the product is.
What’s better? The company, in some way, shape or form acknowledging the customers’ praise. They are looking for a connection with the company who made the product they fell in love with. They want to know the company listens.
Millennials love to learn. They want informative posts or videos. How-to guides, eBooks, and Whitepages are part of their daily screen time. They value this content more than anything else. MAC Cosmetics is a prime example of what Millennials look for when they look up how to do something.
So, if you’ve got content that you want Millennials to know about. Get it out there in ways they will look at. Blogs, YouTube, Reddit, Tumblr and Flipboard are perfect sites to get your information in front of them.
This list is just six ways of marketing to Millennials. They are technology experts and aren’t afraid to use it. If you’ve got something to sell, get rid of the old methods and stay with the trends. Make sure your company is online and ready to mingle because Millennials want to see what you’re offering. They want you to respond and be interactive. Talk and connect with them. Show them you are in the here and now with them. That you are listening to what they want and you can and will deliver. Otherwise? The world is a very big sea and there are a lot of fish in it.
About the Guest Blogger:
Jacqui Stewart is a Freelance Writer and Virtual Assistant. She talks travel and lifestyle on her blog, Flights of Fancy Mom. She is the published author of Cavern Cove and hopes to travel the country in an RV once her son graduates high school and is settled in at college. Jacqui went back to college later in life and obtained her Bachelor’s Degree in Organizational Management from Wilmington University. It was during that time she discovered a later in life love of writing and hasn’t stopped since. As a Virtual Assistant, Jacqui enjoys working with others in making their visions a reality. She is continually educating herself to help others.
To read more of her work or consider her for hire, click here.
Y’all, we’re not doing a podcast this week. So, instead, I thought it’d be nice if I gave you some background on me and how I came into this weird, wonderful world of advertising, design and marketing.
Let There Be College
I graduated high school and started college in 2000. I was majoring in “classic art.” Drawing, painting, sculpting, the classics. After a solid year of trying I was still struggling with Drawing 201 (it sounds really sad, but trust me, it was VERY hard to please that instructor). This was my biggest struggle, at the time. I was having a pretty standard college experience, I think. Hanging out with friends in my off hours. Working after school and on the weekends. My sister was still in high school so she was preoccupied with high school girl stuff.
June 30, 2001
I remember it very clearly. I was sleeping in the living room of my mom’s house after a LONG night of playing Super Smash Brothers with my friends, some of which had decided to stay over instead of driving home. It was early when the phone rang, around 6AM. Mom got up and walked to the kitchen, she didn’t have a phone in her room.
I heard her say something like, “Uh huh. Okay. Thank you for calling.” She walked into the living room and gently shook me.
“Sweetie, wake up. We’ve got to go,” she said in a gentle voice. I rolled over, rubbed my eyes and put on my glasses.
“What’s wrong?” I asked, groggily.
“Your father was killed at work,” she said, stone faced. “We have to go identify the body.”
The next few hours are blurry. I remember getting dressed, no shower. I remember mom wanted me to drive. I remember going to the hospital. Mom asked if I wanted to go inside, and at the time, I felt like a coward for saying no. Now, at the age of 35, I feel like I probably made the right choice. I don’t remember anything else between then and the funeral except a fleeting memory of a church pot luck where everyone brought food for us. I always wondered about this. I knew a lot of the people who were there, but we didn’t go to church. Any church. I thought it was nice of them, but I didn’t, and still don’t, understand why they did it.
The day of the funeral came, and I hadn’t shed a tear. I knew I was in shock. I wasn’t close to dad, but he was still dad. And I loved him. After him and mom were separated, my relationship with him had actually begun to improve. I saw him more often than when he lived with us. At the funeral, my cousin, Edie, gave the most amazing eulogy. She started off with a perfect line that completely describes my dad.
“One time …” she started and her voice cracked. She was trying to keep it together, to get through the speech without breaking down into tears. She started again.
“One time, Uncle Omar (my dad’s nick name from the Army) came over to the house, and I said to him ‘Well, you sure do smell good!’ He said, ‘I just farted.’ and gave me a big hug.” There was laughing. Laughing at a funeral. It was exactly what dad would have wanted.
I went home, sat on my bed, and cried for hours.
September 11, 2001
When you say 9/11, everyone knows where they were when it happened. It’s like watching the moon landing.
I’d started school in August and was well into the routine by this time. Why did I pick an 8AM math class? Because I was still too young to know better. I was driving to school when I heard on the radio that, somehow, a plane had accidentally crashed into one of the World Trade Center buildings. I was shocked, but didn’t think too much of it. By the time I made it to school the second plane had hit. I walked into the student center and every TV was tuned to a different news station, all reporting the same thing. I didn’t really know what that meant at the time, and went about my day. I called mom and talked to her briefly about it, and she seemed concerned but who wasn’t, right? My last class for that day ended at noon, and I started driving home. On the way my cell phone rang.
“Hello?” I asked, about to pull into my driveway.
“Sweetie, it’s mom,” said mom, her voice shaky.
“Mom? What’s wrong?”
“I think I’m having a heart attack. I’m almost home, I’m right down the road.”
“Why didn’t you call 911?! Where are you?” I was parking in front of the house by this time.
“I … I’ll be home soon.” Click. I immediately called 911.
We spent the night in the emergency room, my sister stayed with a friend.
The Next Day
After no one telling me anything, I finally got mom to tell me what was going on. She’d had a panic attack. And she’d been having panic attacks since dad had died. She told me later that she’d heard that because of what had happened with the World Trade Center that the draft was being re-instated and I was going to be sent off to fight in the new war on terror. She had been having small panic attacks during the day when she first heard about the planes, but on her way home she had her first major attack. She went on a long work hiatus and I quit school so I could work full-time to help pay bills.
Moving to Raleigh
After her panic attack, mom had asked me what I truly wanted to do. I’d always wanted to be an animator (although I called it a cartoonist when I was little because I didn’t know there was a difference). There was this technical college in Raleigh that taught 3D animation that I’d visited while I was in high school, and it was the coolest thing I’d ever seen! So, she agreed that if I’d use it for tuition, she’d help me get my portion of my dad’s death benefit money to get me started.
That ended up being what led me to where I am now. I learned a few of my crucial skills there. I haven’t animated anything since leaving school, but I use the concepts taught during my design classes every day. That’s also where I met Robert. After I started working with him, I moved to Alabama to start with this business.