The Purple Tie Show Episode 101

The Purple Tie Show

We combine business, marketing, and technology.

This week we chat with Bobby Donohue of Fuel Blue. He’s got a wonderful group for business owners who are looking to start using video in their business called Video For Business – The Art of Audience Attraction. You can check that out at www.fuelblue.com/group.

We know, we skipped episode 100. There’s a good reason for that. It’s not ready! We’re going to have so many wonderful people on there. We’ll be chatting with some old friends and some new faces. So, check back in next week for episode 100!!!

Check out Purple Tie Guys: Inspiring Success on Facebook or Twitter for all your digital marketing, online advertising, and web design!

Listen to the episode!

By | 2017-08-02T11:16:03+00:00 July 25th, 2017|Post|Comments Off on The Purple Tie Show Episode 101

The Purple Tie Show Episode 99

The Purple Tie Show – Episode 99: Brendan Alan Barret Interview

Brendan Alan Barrett is passionate about a lot of things. He’s raising a small child,  getting married, and instructing parents how to teach their own children about business, finances, and more. You can check out all of his stuff at http://startinphx.com for his blog and http://startinphx.com/family to start using his course and learning the ins and outs of teaching your kids all about business.

Check out Purple Tie Guys: Inspiring Success on Facebook or Twitter for all your digital marketing, online advertising, and web design!

Listen to the episode!

By | 2017-07-22T14:28:00+00:00 July 18th, 2017|podcast, Post|Comments Off on The Purple Tie Show Episode 99

Successfully Selling to Millennials

Successfully Selling to Millennials

It looks like the odds are completely against you, the business owner, when it comes to selling anything to millennials. They are cynical of advertising, they aren’t brand loyal, they don’t like long-term purchases, and they research everything.

But believe it or not, there are ways to check millennial cynicism and to recruit them as business prospects.

Let me give you an analogy. If you’re fishing and the fish aren’t biting, you don’t give up and never go fishing again. You analyze the problem and figure out one of or all three root causes; You are in the wrong location, you are using the wrong technique or you are using the wrong bait.

If we translate that analogy to advertising and leads, you need to make one or more of the following changes.

  • Your Message Platform (the location)
  • The Appearance of the Message (the technique)
  • The Message itself (the bait)

The Right Location: Social Media and Mobile Devices

millennials, social media, mobile devices
Millennials were born in or around the age of the internet, so it would make sense that they are the generation that adopted quickly to technology. Because Millennials are so technologically literate, they use their mobile devices for everything. Especially shopping.

According to targetmarketingmag.com, “mobile devices were crucial for Millennial mothers to search for the best possible price on a product (79.4%), read reviews (68.9%), and download coupons (67.1%). Even in-store shopping was greatly influenced by Millennial mobile users, with over half (52%) comparing prices to other retailers.”

There are a multitude of social media apps, and it is impossible to use them all. That’s why you should plan your social media strategy around which platform works best for you.

Do just want to spread the word quickly about the latest discount in your store?  Facebook or Twitter might be the place for you to announce it. If you run a restaurant, encourage people to send pics of your dishes on Instagram or Snapchat for a discount. There are endless possibilities if you apply the right platform to the right message.

 

The Right Technique: Authenticity and Transparency

millennials, authenticity, fact checking

Make no mistake, Millennials are information savvy and are much more prone to research while they shop. Granted, if you give them an option to purchase through your website, they will be far more likely to buy. However, that purchase happens after they read the reviews and compare to other products.

Most millennials in the United States lived through or were born in the 1980’s and 1990’s, a time when marketing to children exploded. So, they’re quite used to spotting the traditional marketing tactics from a mile away. In fact, the pushier you are about your product, the more likely they are to be non-responsive.

The best way to get the message out there for millennials isn’t to desperately shout, “Buy Now” from the rooftops. That would make anyone run screaming. Instead, you announce with clarity, “This is who we are, this is what we offer, and this is why make it!”

However, if you stand behind your product and fully explain, “This is who we are, this is what we offer, and this is why you should choose us!”, you will get much more respect and attention.

You might start to get worried about the effectiveness of the message. How are you going to get your message across if you aren’t actively spreading your message to everyone you meet?

Don’t panic.

If you are honest about your information and you deliver enough useful and unique content, millennials will help increase awareness of your brand for you through digital word of mouth. The more authentic you are, the more trust you are likely to build from your target audience.

The Right Bait: Experience not Status

Up until very recently, people determined value through ownership. For example, in America, if you didn’t own land, you couldn’t vote until 1855.

However, cultural attitudes towards status and ownership started to shift drastically over the last few decades. Ownership does not determine status anymore; competency and experience do instead.

The more a millennial can experience something different, learn something new, or the more something can enable a better experience, the more valuable a resource is to them.

If you are selling a product and reading this, it sounds like you are doomed from the get-go.

experience, millennials, not ownership
However, you can still craft your pitch to make your product less like something that creates ownership status, and more like something that creates an ownership experience.

For example, if you sold something like tennis shoes, instead of promoting it like a status symbol, promote its features as something that will enhance the personal experience of the wearer. It increases the utilitarian value of the product to the target audience and increases the chance for a positive response and sales from the millennial generation.

This example increases the utilitarian value of the product to your target audience and increases the chance for a positive response.

 

If you have any questions, or if you want to know where to find more articles like this one, check out our home page!

By | 2017-07-17T11:46:35+00:00 July 17th, 2017|Post|Comments Off on Successfully Selling to Millennials

The Purple Tie Show Episode 98

The Purple Tie Show:

Combines business, marketing, and technology

THIS EPISODE IS RATED R FOR ADULT LANGUAGE

Tina Sibley is a wonderful person and the lady that’s been coaching Robert on being in front of the camera. You can check out her handy work with him here. We talked with her for a full two hours. TWO HOURS! Have y’all ever known us to sit in one spot for two hours? Not unless it was a damned good reason! This was the best reason.

There’s no way to put into the show notes what we talked about. Our rambling, hilarious conversation took several twists and turns, but in the end, we hope that you find some value in it.

Check out Tina on her Facebook Group: 5 Star Speakers.

Check out Purple Tie Guys: Inspiring Success on Facebook or Twitter for all your digital marketing, online advertising, and web design!

Listen to the episode!

By | 2017-08-02T11:02:00+00:00 July 11th, 2017|podcast, Post|Comments Off on The Purple Tie Show Episode 98

The Purple Tie Show Episode 97

The Purple Tie Show combines business, marketing, and technology.

THIS EPISODE IS RATED R FOR ADULT LANGUAGE

We had a long conversation with Landon Porter, founder of “How to get Clients without being Salesy”. We discussed a lot of things, and Landon was thoughtful and insightful on a lot of things.

His journey started with another course he and his wife, Ash, were making together about how to deal with preteens and teenagers. This lead into what he’s doing now.

We briefly talked about chatbots and how they’re going to take away jobs (in a good way). And we talked about iOS vs Android. You guys want to know a secret? Landon’s an Android guy. He likes the customization features (also, I’m kind of jealous of his Pixel). We also talked about the European Union suing Google. His answer is hilarious.

One of the biggest points we talked about was giving up your office to work from home.

Oh, and he showed off his wooden smartphone case. You can check it out at www.carved.com.

This is a LONG podcast, so pace yourself. It’s a lot longer than we normally go.

Check out Landon’s group, Getting Clients Without Being Salesy here.

Check out Purple Tie Guys: Inspiring Success on Facebook or Twitter for all your digital marketing, online advertising, and web design!

Listen to the episode!

By | 2017-07-22T14:27:38+00:00 July 4th, 2017|podcast, Post|Comments Off on The Purple Tie Show Episode 97