Avoid Web Design Fraud

web design fraud, avoid web fraud, bad design practice

 

The Dangers of Web Design Fraud

It is not easy in the age of information to navigate through all the data to determine which companies you should trust your business website and advertising with and which companies you should steer clear from. By no means am I telling you to trust only us as a web development company, but I have noticed a disturbing trend in the web development industry, the more I have been working for The Purple Tie.
Scammers that either take your money and run or people with “friends” that have little to no knowledge at all when it comes to web development are a huge problem in the web development industry.

There are scammers and con artists in every field of profession, and by no means is web development an exception to that rule, but when even large companies from the phone book industry have been accused of shady business practices, I can’t help but wonder, “What are the ethical standards of web development?”
The best that I can do to explore this question for both myself and for anyone reading this article is offer examples of these terrible business practices so that when you start shopping for someone to do your website that you can at least see the signs of someone who isn’t on the up and up.


They Rely on Outdated Technology

Computers have changed quite a bit since their first conception at NASA as glorified calculators that took up half the size of a room, and technology as a field has been growing and changing at a rapid rate.  That means that the technological hardware and software that have been dated from 20 years ago, to about 3 years ago, are woefully inadequate on both an aesthetic level and a functional one for today’s technology.

outdated_technology

Why yes, I can build your website...

So, let’s say that someone has been creating websites for around 8 years. Unless your web guys can demonstrate up to date knowledge of the latest programming languages, they will create a broken and outdated looking website. Unless the programmer knows how to make your website show up on a tablet or smartphone, you wasted money.

If you have trouble determining if the person that you are thinking about hiring is using antiquated technology, you can consult a programming timeline and directly ask the developer what tools they are going to be using for your project. If their response is anything older than three years ago, I would suggest finding someone else.


There are No Visual Portfolio or Signs of Updates

Would anyone of a sound mind walk into a tattoo parlor and immediately sit in the workstation chair and tell the artist to do ‘whatever’ on his back?  Even drunk people that walk into tattoo parlors either have an idea of what they want or look at the wall of preview images before having something permanently marked on their body.

So why, in good conscience, would you hire any web developer or graphic designer who has not shown you examples of their work before paying them? Chances are if no one has volunteered to show you their work, then they are most likely participating in web design fraud.

 

art without effort or skill

What do you mean I need to paint something before I put it in a gallery?

It does not matter if you know the person’s aunt, if they are your best friends, or if you are the developer’s mother unless you have seen examples of what your web designer can do, you don’t hire them without seeing their work.  You are trusting your, business advertising, and in some cases your entire livelihood to this developer..


They Filed for Bankruptcy or Have Been Downsizing Consistently

In the grand scheme of things, it is perfectly natural for companies to make mistakes or to have bad quarters. No human is perfect, so why on Earth should a company be held to the standards of perfection?

 

Hello, I misinvested all of my money, can I have all of yours?

However, if bad quarters, company downsizing, or filing for bankruptcy has become a consistent trend over the last couple of years within the people you are thinking about hiring to design your website, then it is safe to say that the current business is participating in web design fraud. Last I checked, it is practically financial suicide to entrust your business website or marketing strategies to a design company with little to no stability.

A way to check and safeguard your small business from such a fiasco is to take the time to do a quick google search about the company that you are trying to hire. Did that company’s business license get revoked?Have any employees complained about working conditions? Were there any business news articles that state that the company in question has filed for bankruptcy or has there been any talk of downsizing?


They Have Very Poor Customer Interaction Policies

You wake up at one in the morning as your phone rings. It’s them, again. They haunt your life like an ever-present specter that robs you of your happiness, slowly wearing away every nerve that you have as the phone rings every ten minutes, denying you the small joy of silence as you try to go back to sleep. They feed on every inch of your sanity as you pray for the end of your suffering, but it will never end until you give them what they want.  These monsters that I am talking about are telemarketing sales teams.

 

Your worst nightmare come true…

This technique is not new by any means, and there are large companies that call to pester you into buying or donating something at all hours of the day. But, if the only time that people hear from that company is when they want someone to spend more money on them, chances are they only care about profit.

A good way to check and see if they have a poor customer interaction track record would be to check company review websites, such as the Better Business Bureau or other professional field related review sites. If you either see no trace of positive or negative reviews or a load of negative ones in which customers complain about a lack of actual service, then you should steer clear from this web design company like the plague.

 


Conclusion

Benjamin Franklin had hit the nail on the head, when he stated, “An ounce of prevention is worth a pound of cure.” Successful businesses, no matter how small or large, take much in the way of planning and effort. Unless you take that same amount of precaution with who is making your website you will be out of a ridiculous amount of money and you will lose lots of potential business.

I am not saying that you must know all the odds and ends that go into what makes a website, that is the developer’s job. However, if you or the person you are hiring doesn’t treat your business website with the same amount of care and dedication that you do with your physical location, customers will associate your business as one giant mess.

 


Do you agree or disagree with me? Or maybe there was something I missed on the list. If you want to talk about it, comment on this page or on our Facebook @ https://www.facebook.com/purpletieguys

Image Sources:

Stockunlimited.com

Pixabay.com

By | 2017-07-18T10:35:57+00:00 March 29th, 2017|list, Post|Comments Off on Avoid Web Design Fraud

The Purple Tie Show Episode 86

The Purple Tie Show combines business, marketing, and technology. Today we’re going to talk about how sometimes, technology isn’t intuitive. For example, monitors. Are they on or off? That’s a tough question to gauge. I suppose.

We visited a new chapter of BNI in Huntsville this past week, and it was eye-opening, to say the least. This meeting is held weekly, all members are required to attend or they could lose their seat (more on that in the show), and there is a slew of other requirements for membership. I had no idea it was this time-intensive to be in a BNI group.

One day, someone will find these show notes, read this quote and think, “Man, that’s deep!”

You only have so many breaths in life, why you wanna waste ’em like that? – Robert Martin

The topic of pricing is one that comes up all the time, especially for new business owners or freelancers. How much do I charge? That person looks like they can afford $X, but that person looks like they could afford $XX. Pricing per customer is a bad idea in general, for the reasons outlined in the podcast. You need to focus on the backend of the business to determine what you should charge on the front end.

Side Tangent: While at the pool, Robert witnessed a father and son enjoying a swim when the father unexpectedly gets out of the pool to retrieve his phone. He then gets BACK INTO THE POOL? WITH HIS PHONE ? to video his son playing. This, my friends, is how you ruin a perfectly good phone. Why would he think that’s an acceptable thing to do? Because of hype about waterproof phones. Or maybe he just didn’t care. Who knows.

Lastly, this week we discuss making a curriculum to sale for improving Facebook Ads for your Business. We talked about what it takes to get such a thing off the ground, and we discussed what you would likely sell that course for.

Enjoy!

Check The Purple Tie: Inspiring Success on Facebook or Twitter for all your digital marketing, online advertising, and web design!

Listen to the episode!

By | 2017-05-02T14:52:57+00:00 March 28th, 2017|podcast, Post|Comments Off on The Purple Tie Show Episode 86

The Purple Tie Show Episode 85

Web Design Isn’t Easy

I’m not talking about or linking to the Entrepreneur.com article. They’re a terrible publication that knows little to nothing about actual business (according to the article we mention in the show). But to clarify, website design and building is worth SO MUCH MORE than $100 PER WEBSITE, computer repair (done properly) is not a viable side business, and posting cute cat pictures as someone else’s social media manager is not the same as being an ad manager. Online advertising requires more than a meme generator.

Moving on.

We kind of rambled on this section, so I’m not 100% about what I need to add here. I’ve uploaded a copy of the business card design we were doing for the client. To recap what I do recall, when you’re making a new brand you have to consider all types of things that may not be immediately evident. Like, living in Alabama, you can’t use blue and orange as a color combination without people assuming you’re a fan of the Auburn football team. The same can be said for using a deep crimson color (which is the team color for Alabama Crimson Tide). And as silly as it may seem, you’ll lose potential customers because of the unconscious decision they make that you don’t like the same football team as them.

Lastly, we talked about managing projects vs planning them. I’m not going into details because at The Purple Tie we’re discreet with our clients, but I wasted a ton of time on this over the past week. If it had been managed better, I would have been able to get a lot more work done for both the client in question and for others that needed my help.

Check The Purple Tie: Inspiring Success on Facebook or Twitter for all your digital marketing, online advertising, and web design!

Listen to the episode!

By | 2017-06-28T13:41:07+00:00 March 21st, 2017|podcast, Post|Comments Off on The Purple Tie Show Episode 85

The Purple Tie Show Episode 84

Episode: 84 The Facebook Pixel

Welcome to the new Purple Tie Show! We’ve condensed the show down to around a half hour to better suit

marketing, Facebook Pixel, Facebook

our busy, on the go listeners. We hope you enjoy it as much as we’ve enjoyed making it.

We talked a lot about the Facebook Pixel (and briefly about Google Analytics). They’re both powerful marketing tools that should be considered when you’re planning out how you’re going to spend your marketing budget.

And lastly we talked about how Cook’s Pest Control built a museum as a marketing tool. It’s really ingenious. They’ve leveraged the Decatur Downtown Development initiative to have this massive tax write-off built, and down the road, it’ll be a major attraction for out-of-towners and museum buffs alike.

Check The Purple Tie: Inspiring Success on Facebook or Twitter for all your Local SEO and Marketing info!

Listen to the episode!

By | 2017-06-27T12:10:04+00:00 March 14th, 2017|podcast, Post|Comments Off on The Purple Tie Show Episode 84