Geo filters: Snapchat into the Future of Marketing Part 4

Geo filters:

Snapchat Into the Future of Marketing Part 4

Need to tell the world where you are? Snapchat has geo filters! Today’s post, Part 4 in our series, will show you how to use this fun feature to increase business and drive traffic to your door. In Part 1 of this series, we introduced Snapchat as a tool not just for your kids, but as a way to promote your brand. Part 2 detailed specific benefits available through this app while Part 3 showed how you could create a brand story, save it to memories and promote it on your social networks.
Setting Up the Geo filter
snapchat_geofilterIn February 2016, Snapchat introduced geo filters, which allow users to create their own overlay to show where they are and what they are doing. Create a .png file in your favorite graphics editor. The image should be 1080 by 1920 pixels and have a transparent background. Design your filter, but be sure to leave enough space for a person’s face in the center of the image then upload the image to Snapchat. Select start and end dates and times then you can draw the “geofence” around your business area. The cost of this service starts at $5.00, but the price may vary depending on how long the filter remains active.
As a business, you can use any form of branding except photos of people, URLs, phone numbers or any content you don’t own when creating an On-Demand Geofilter.
Advertising, Engaging and Promoting
Man_handing_out_Advertising_TissuesSpecific ways you can advertise to your audience and get them engaged with your content so they can promote your business for you is for your company to:
Share New Products – Use snaps of your new items or sales promotions and use geo filters to announce the dates, times and any specific details about the launch.
Company Outreach – Do you want to bring awareness to a favorite charity? If you or your employees are volunteering or attending a charity event, create a filter to share this event with your customers and encourage them to participate with you and donate.
Personal Brand Filter – If your company has a booth at a trade show or your employees are attending a conference, snap some pictures and add your geo filter so other attendees can find you. And your customers may see your filter and decide to promote your business for you!
Traveling Geo-Stickers
traveling-by-carFlying to San Francisco, Los Angeles, New York, Washington, D.C., Honolulu, London, Sydney, Paris, São Paulo and Riyadh for business? In early August, Snapchat improved the app once more by introducing location specific filters. You will need to be in one of these cities to access the filters, but if you are, add a geo-sticker to your snaps and promote your business on-the-go!
Snapchat is not only a great way to share your stories, memories and funny filters for your friends, it also allows you interact with your customers and gives them insight into the daily happenings in your company. This interaction gets them engaged, inspires them to promote your business and drives new traffic to your front door.

Resources:
http://blog.hubspot.com/marketing/snapchat-hidden-features?utm_campaign=blog-rss-emails&utm_source=hs_email&utm_medium=email&utm_content=31130418#sm.0000cezerltflfkywsk2b1etx8ke8

http://snapchat-blog.com/post/139795604115/on-demand-geofilters

http://mashable.com/2016/08/02/snapchat-geostickers/#P4bYIgavcuqR

By | 2017-06-26T12:58:09+00:00 August 30th, 2016|Post|Comments Off on Geo filters: Snapchat into the Future of Marketing Part 4

Authentic Product Story Telling

Authentic Product Story Telling – Snapchat Marketing Part 3

In Snapchat’s ever expanding mission to build “a photo app that doesn’t conform to unrealistic notions of beauty or perfection but rather creates a space to be funny, honest or whatever else you might feel like at the moment you take and share a Snap,” the app now includes a way to share a collection of photos and save them past their 24-hour shelf life. This authenticity can be turned into a marketing strategy using Stories and Memories.

Telling a Your Product’s Story

Brands like Gatorade and Sour Patch Kids know exactly how to reach their audience using Snapchat and that means making up stories about their products.

You want your marketing campaign to include all your company snaps over a 24-hour period with such content as employees working on various tasks (maybe ask each employee to take a few snaps to add to the story), clients visiting, lunch meetings, afternoon coffee, a deadline rush on a new product or service and maybe capture some snaps of the team at drinks after work. The key to Snapchat Stories is to show realism (it is recommended to keep content G-rated since the age range for app starts in the early teens) and a day-in-the-life of your company. Add graphics, emojis, and stickers to the images to complement your brand personality and put your business’s experimental, fun side on display.

Some great examples of “Story” telling with Snapchat are:

McDonald’s

GrubHub

General Electric

19897191904_27709a854a_bHolding Products in your Customer’s Memory

Not only can you hold your products in Snapchat’s new Memories feature – a shareable, searchable archive of snaps and Stories – a little longer but in doing so you can share them on Snapchat (or on any other social media outlet) to engage your customers and prospective users. Memories also allow you to access your camera roll so if you’ve taken pictures at events that you want to include in your brand story but have not taken them through the Snapchat app, including them is now a snap!

Some ideas on how to mix new and existing content to get the most out of the Memories feature for your business:

  • Showcase a Product Rollouts – Pull in all the images, snaps, or videos you’ve compiled between design and implementation of your products than produce this compilation as a Memory.
  • Use Days of the Week Social Media Tags – Say it’s Throwback Thursday (#TBT), use images you’ve taken when your business was getting started and show a progression of events leading to your success today in Memory format. Wednesday Wisdom and Tuesday Thoughts will allow you to make liberal use of the Snapchat’s text feature!
  • Share Your Company Business and Influencer Access – Do you own a software company? Are you a start-up venture capitalist? A clothing manufacturer? Share a day in the life of your company or a special niche you have such as writing simple code to add colorful fonts to a website or how to wear a seasonal scarf. Use the text feature to allow your customers to gain access to you and your expertise. Ask your customers to send you snaps or videos of their questions!

Snapchat is a deceptively simple app with lots of marketing potential where campaigns can be created and relayed instantly then quickly disappear only to produce more anticipation for the next big ad promotion. Look for Part 4 of this post where we will show you how to advertise your business with geo filters!

Resources:

http://www.statista.com/statistics/545967/snapchat-app-dau/

http://www.bloomberg.com/news/articles/2016-06-02/snapchat-passes-twitter-in-daily-usage

http://www.imore.com/snapchat

http://www.pewresearch.org/fact-tank/2016/04/25/millennials-overtake-baby-boomers/

https://www.entrepreneur.com/article/270663

http://www.socialmediaexaminer.com/5-ways-to-use-snapchat-for-business/

http://www.bustle.com/articles/150851-how-to-snapchat-video-chat-using-the-new-features-from-snapchat-20

http://www.pocket-lint.com/news/131313-what-s-the-point-of-snapchat-and-how-does-it-work#disqus_thread

http://sproutsocial.com/insights/snapchat-marketing-guide/

http://blog.hubspot.com/marketing/snapchat-best-brands#sm.0000cezerltflfkywsk2b1etx8ke8

http://trackmaven.com/blog/2016/07/snapchat-memories/

http://www.prnewsonline.com/topics/pr-insiders/2016/07/14/12-ways-brands-can-use-snapchats-memories-to-mix-new-and-existing-content/

By | 2017-06-26T13:10:38+00:00 August 23rd, 2016|Post|Comments Off on Authentic Product Story Telling

Marketing with Snapchat

IMG_5790Marketing with Snapchat: Part 2

Snapchat has over 100 million daily users, most between 18 and 34 who will be a huge buying force in the next few years (outpacing the Baby Boomers!). To tap into that force, your company needs to use Snapchat effectively to market to this growing group of consumers.

What’s in a Snap?
Snaps are photos or videos that can be sent – or messaged – to friends or contacts and viewed for up to 10 seconds then will disappear. The immediate but short-lived nature of these messages is what makes them fun but most importantly, Snapchat allows the users to live “in the moment” without special filters or perfectly edited video. The brief lives of the snaps carry instant information about the snap chatter and the sharing of stories from their lives with people who are interested. It is the instantaneous nature of the platform that makes it so popular both for the demographic your company is trying to reach and the products you want to share with this group.

How can Snapchat benefit my company?
Christina_Novelli_SelfieSnapchat adds value and lets you provide a real-time, authentic view of your company to your customers. This platform gives you a chance to demonstrate  to the market that your company and products are both  genuine and entertaining!

To get started showing how unique your company is set up an account then post your snapcode to your current social media channels (Facebook, Twitter, Instagram).

By sharing your snapcode on social media, many of your current customers will automatically follow you. Next, import any other business contacts from your customer relationship management system into the Snapchat app.

army_snapchatNow you are ready to share what you do with your customers and new followers by:

  • Sharing Behind-the-Scenes Content – Take snaps of your status meeting agenda to show what you do and who to contact in your organization for specific needs or have your tech team take snaps while working on site
  • Promoting an Event – Are you going to be at a tradeshow or have a new release of a product? You can use a snap to show product launches or one-of-a kind promotions
  • Offering Discounts or Coupons – Share exclusive promotions only to those who follow you on Snapchat, have a flash sale, do giveaways or showcase a new service
  • Create Buzz – Tease a snap a day of a tradeshow, product or event you will be rolling out prior to the release or date
  • Targeting Influencers – Engage your top brand advocates by sharing exclusive content with them and have them spread the ads to their followers
  • Using Timestamp and Other Graphics – Take a snap and add timestamp then use artwork and graphics to convey that it “x minutes” something exciting will be happening and you will have a front row seat!

Snapchat is a deceptively simple app with lots of marketing potential where campaigns can be created and relayed instantly then quickly disappear only to produce more anticipation for the next big ad promotion. Look for Part 3 of this post where we will take the snaps you collected and develop them into My Stories and Memories!

Resources:

http://www.statista.com/statistics/545967/snapchat-app-dau/

http://www.bloomberg.com/news/articles/2016-06-02/snapchat-passes-twitter-in-daily-usage

http://www.imore.com/snapchat

http://www.pewresearch.org/fact-tank/2016/04/25/millennials-overtake-baby-boomers/

https://www.entrepreneur.com/article/270663

http://www.socialmediaexaminer.com/5-ways-to-use-snapchat-for-business/

http://www.bustle.com/articles/150851-how-to-snapchat-video-chat-using-the-new-features-from-snapchat-20

http://www.pocket-lint.com/news/131313-what-s-the-point-of-snapchat-and-how-does-it-work#disqus_thread

http://sproutsocial.com/insights/snapchat-marketing-guide/

By | 2017-06-26T13:24:55+00:00 August 16th, 2016|Post|Comments Off on Marketing with Snapchat

Selling on Snapchat

stock-iphone-6-snapchat-0139.0.0

Selling on Snapchat- Part 1

Snapchat has over 100 million daily users (surpassing Twitter!) and of those millions, 63% are between 18 and 34. Still a young demographic; however, this group is becoming a huge buying force that could develop into brand advocates. This channel and its Millennial users will “age-up.” Much like Facebook and Twitter started out reaching those in their teens and 20’s then grew to encompass all ages, this platform will be no different.

enhanced-30108-1461811612-1The best news is that you can get in on the ground floor of this app and reach out to your customers before the platform becomes crowded – like Facebook and Twitter. Started in 2011 as a college project, Snapchat has grown from an app for teens that just snapped photos into a platform that creates videos and sends them to your friends (or business contacts) and lets you decide how long the images will last (between 1 and 10 seconds) upon opening. Your brand images can be filtered using specially lit films or selfies can be enhanced with any number of overlays, emojis or colored text. Following a request from many users to be able to share more than just one image or video, Snapchat added a folder called My Story where the snaps could be saved. This addition allows you to use your media to build a story and share the content unlimited times within a 24-hour period. Snapchat’s other features include text chat and video calling, all of which disappear after opening. The channel also has a paid advertising section called Discover where brands can promote their content on a daily feed.

Snapchat-bitesTune into future posts where we will be discussing how snaps, My Story, and GeoFilters can help you promote your business on this innovative new channel. We will also share how being an early adopter of Snapchat will allow you to attract and connect with an audience with which you can grow and also allow you to reach out to influencers to promote your products to their followers as well.

Resources:

http://www.statista.com/statistics/545967/snapchat-app-dau/

http://www.bloomberg.com/news/articles/2016-06-02/snapchat-passes-twitter-in-daily-usage

https://en.wikipedia.org/wiki/Snapchat

By | 2017-06-26T13:39:12+00:00 August 9th, 2016|Post|Comments Off on Selling on Snapchat

5 Steps to Creating a Twitter Marketing Campaign – Part 3

iphone-1032782_960_720Like all social networks, Twitter is evolving. This evolution comes in the form of emoji searches and updates to advertising options. In the third part of this 3-Part series, we show you how Twitter is changing and what takeaways you need to snag from the world of hashtags.

Emojis

Twitter recently introduced targeting emojis used on the platform through the help of select ad partners. This would allow anyone searching for, for example, the pizza, ring or biking emojis to target the users who used those in a post with ads for restaurants, jewelers, and sports drinks. Hopefully, you celebrated World Emoji Day by tweeting lots of those tiny emotion images!

Tweets in Advertising

pragueAnother area where Twitter has advanced is through allowing tweets to be captured for advertisements. An update for advertisers on Twitter is “Dubbed Promoted Tweet Carousel, it allows brands to curate multiple tweets within a single, swipeable ad unit that can include videos, images or text.” The process allows advertisers to do a search for brand mentions, collect them and pull the comments into a previously paid ad. This allows “testimonials” to display right in the ad. Any advertiser using a comment MUST have the permission of the person tweeting in order to use their post in the company’s ad. It can be mutually beneficial; the advertiser will get positive testimonials and the person tweeting can be seen by millions of more twitter users; thereby garnering a larger following.

man-person-apple-iphoneTakeaways from this series are:

  • Create a list of goals
  • Control your brand narrative by defining your company’s personality
  • Provide valuable content in a readable, friendly and engaging format
  • Engage your followers with interesting posts as well as mentions, retweets, individual replies and by sharing lists
  • Use Twitter’s free services – Advance Search and Lead Generation Cards to further engage users
  • Review analytics to determine what types of posts create the most impressions
  • Connect with users by searching emojis and look for tweets about your brand name to grab new brand advocates

By defining your objective for a marketing strategy, creating personal content and engaging other users, you will find the results of your data analysis are that you are very much prepared for the future.

 

Citations:

Lynda.com Twitter for Business

5 twitter marketing ideas that can turn your business small business into a goldmine

Making the Absolute Most out of Twitter Marketing for Business

Twitter Unveils Ad Carousel Featuring User Tweets

Twitter Introduces Emoji Based Targeting

Twitter Introduces Emoji Targeting for Ads

Brands – http://digiday.com/platforms/twitters-new-pitch-brands-turn-everyday-fan-tweets-ads/

 

By | 2017-05-05T11:22:18+00:00 August 2nd, 2016|Post|Comments Off on 5 Steps to Creating a Twitter Marketing Campaign – Part 3